PRINCIPLES OF MARKETING DAWN BREAD GROUP MEMBERS: SAFURA ALI (7626) AALIYA KHATOON (8158) MEHSUM MANSOOR (9321) AHMER HAMMAD ANAM FAKHAR UD DIN (9014) QURAT UL AIN PARACHA (9210) SUBMITTED TO: MS. MALIHA MURTAZA KHAN DATE: 13TH May‚ 2009 Letter of transmittal May 13‚ 2009 Ms Maliha Murtaza Faculty Member Marketing Department Institute of Business Management Dear Ms Murtaza: Following is the report on marketing program of DAWN BREAD‚ you asked during the early
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Strategic Groups * “the group of firms in an industry following the same strategy along the same strategic dimensions” (Porter‚ 1980) * “a set of firms competing within an industry on the basis of similar scope and resource commitments” (Cool & Schendel‚ 1968) Competitive strategy = a choice of which strategic group to compete in = the choice of the easiest group to ‘get into’ Strategic groups are organisations within an industry with similar strategic characteristics‚ following similar
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Cited: Johnson‚ Steven. The Ghost Map. New York City: Penguin Group USA Inc. ‚ 2006.
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deliveries were made by bakers donning breeches and leather leggings‚ carrying wicker baskets full of bread and other goods. For deliveries further afield‚ horse-drawn carts were used (we had stables out the back of the bakery)‚ although these were later replaced by a Model T Ford. Missing animals from his farming days however‚ Tom always kept pigs near where the stables had been‚ feeding them on surplus bread‚ buns and other goods. Tom had two sons‚ Leslie and Bryan‚ who both joined the bakery‚ later carrying
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1. Introduction Founded in 1930‚ Sunshine Bakeries is one of the largest and most established bread manufacturers in Singapore. Sunshine supplies fresh and quality bread loaves of up to 10 different varieties which are delivered to around 3000 retail outlets daily. It also produces 4 different varieties of rolls and buns and 9 flavours of cream rolls. Sunshine has won many prestigious awards as testament to its quality. 1.1 Problem Identification Sunshine faces strong competition from local brands
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customers toward the products (e.g.‚ current market shares of the products). Maps generated by this software are spatial representations in Euclidean space that have the following characteristics: (1) The pairwise distances between product alternatives directly indicate the “perceived similarities” between any pair of products‚ i.e.‚ how close or far apart the products are in the minds of customers. (2) A vector on the map (shown by a blue or red line) indicates both magnitude and direction in the
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What can speed up the decay of bread? Aims In this activity you are going to think about the conditions that would affect the speed at which bread decays and then design a fair test to investigate one of the. This will help you to understand all the points you need to consider when planning an experiment. Safety If you perform this activity: * Do not taste any food. * Wear gloves when handling food. * Wash your hands when you have finished setting up your experiment. * Your
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Useful Microbes Making Bread with Yeast By Rebecca Coles Introduction Bread is such a common food‚ who would expect it to be made in such a fascinating and clever way? A simple loaf contains just four main ingredients; flour (the main ingredient)‚ warm water (the yeast prefer the water warm)‚ salt and of course the yeast‚ tiny microscopic fungi that help the bread rise. Although fascinating the process is surprisingly simple; first‚ the flour‚ sugar and water is mixed together with yeast
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Amy’s Bread Strengths: Amy’s entrepreneurial spirit; Toy Kim Dupree-excellent right-hand manager; Already has about 50 wholesale customers‚ plus 30 on a waiting list; Company is finally turning a profit; Positive work environment (5 day work week‚ better pay than competition‚ benefits package‚ 401(k) plan‚ employees allowed to speak freely‚ low turnover); Retail business allows for higher profit margins‚ and now represents 25% of Amy’s business; Good niche product mix-high quality bread products
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Wealth‚ Greed and Death – Are We to Blame for Global Starvation and Wars? Margaret Atwood’s “Bread” carefully crafts several scenarios in which most people easily relate. All the while however‚ Atwood sets up the reader to be overcome with emotion and empathy. Through bread‚ Atwood stealthy argues that we have an abundance of comfort and life while others are suffering throughout the world. That American’s turn a blind eye to what is happening in the world today. Eventually‚ Atwood leads the
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