My recommendation for Panera Bread is to change its marketing strategy by innovating with a promotional strategy even if there are no direct competitors that replicated Panera’s business model. The company needs to promote its quality menu through promotional strategies undertaken to attract new customers in its bakery-cafes. Although the company is perpetually competitive alert‚ it should not forget that the novelty effect has an influence on customers and they may have to try the newly opened dining
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Panera Bread is an upscale fast casual restaurant with 2‚000 company-owned and franchise-operated bakery café locations in 46 states‚ the District of Columbia and Ontario‚ Canada. Panera Bread is known for its sandwiches‚ soups‚ salads‚ coffee‚ pastries‚ and of course‚ the freshly baked bread! Taking that one step further‚ Panera Bread is committed to clean ingredients‚ a transparent menu and making a positive impact in communities.. Panera Bread also has a list of Cultural Values and Concept Essences
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Panera Bread Strengths Fresh baked bread everyday Majority of their bakeries offer free WIFI It is a healthier option than fast food places. Merged together Au Bon Pain and St. Louis Bread Company. Bread dough’s are made offsite at the company 17 manufacturing plants. Offers Panera kids menu. Removed trans fats from its menu. Weaknesses The prices are higher than many fast food restaurants. They have a very weak dinner menu. Organic and high quality food=high prices Small number
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Panera Bread Industry Analysis By: Heather Fancher Industry Analysis Industry Description Nature of Products and Services: The nature of the products and services provided in the restaurant industry are based on customer satisfaction with the food and services that each location provides. Providing a selection of delicious and well-presented food made with quality ingredients that are simple and good tasting is exactly what the customer wants. Most customers go to restaurants to meet with others
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Green Panera Bread - Case Analysis June 10‚ 2010 Overview Panera Bread‚ also called St. Louis Bread Company was founded in 1981. Rated high as a bakery-café restaurant‚ they serve a variety of breads‚ soups‚ and salads. Panera is considered a “quick casual” restaurant offering sit-down dining and catering services. Panera Bread is now a publicly traded company with over 70 locations in 10 states and Company highlights include: * As reported by The Wall Street Journal‚ Panera Bread
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Panera Bread is a company of small beginnings‚ starting out as a chain of small scale bakery-cafes along the east coast to having over 1‚200 locations in over 40 states. Panera is a company that strives to project an inviting atmosphere in all of its establishments. Panera’s stores are mostly located in suburban areas with heir target customers being urban workers and suburban dwellers. “A loaf of bread in every arm” is the mission statement of Panera Bread. Panera Bread bakes more bread
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Table of Contents Page Company Background 4 Senior Management 5 Current Situation 6 Company Strategy 7‚ 8 Goals‚ Issues and Alternatives 9‚ 10 SWOT Analysis 11-13 Internal Strengths 14 Geographic’s 15 Strategic Alternatives 16‚ 17 Competitor Analysis 18‚ 19 Financial Analysis 20 Recommendations
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Case Brief Panera Bread Context Panera Bread is a chain of bakery-café fast casual restaurants in the United States that started out as Au Bon Pain Company in 1981 and was founded by Louis Kane and Ron Saich. The locations were mostly malls‚ shopping centers‚ etc. In 1993 APB purchased St. Louis Bread Co giving them 20 additional locations. During 1994 and 1995 market research concluded a need for quality dining which was fresh and fast. St. Louis locations went through major overhaul with
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BUS 480 Strategic Audit Michelle Herndon (2012) Case Number and Title Case 32: Panera Bread Company (2010): Still Rising Fortunes? CURRENT SITUATION Panera Bread’s intention is “to make Panera Bread a nationally recognized brand name and to be the dominant restaurant operator in the specialty bakery-café segment.” Panera experienced competition from many numerous sources in its trade areas. Their competition was with specialty food‚ casual dining and quick service cafes‚ bakeries‚ and
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Panera Bread is widely spoken‚ advertised bakery/ cafe with a dish for any type of day. Panera has a large‚ healthy menu that is worth the cost and you’ll leave the cafe wishing you came sooner. Panera has transpired through many generations‚ and reformed their layout every sense Ron Shaich‚ founder‚ created the restaurant in the 1980’s‚ they called their restaurant e Au Bon Pain Co. Ron’s partner Louis Kane decided to change the bakery from just baking croissants and bread‚ to a high-end
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