CASE STUDY: Panera Bread Company GM 691 Strategic Management Seminar for Leaders [pic][pic][pic] Prepared by Iryna Zaytseva Introduction Panera Bread Company is one of the businesses in the US Food Indusrty / bakery-cafe chain. Since its start ‚ it has grown significantly and has acquired a name for producing quality natural foods though in the initial periods. It has been more than 10 years ‚ since this company was formed. PB started with a modest 50 million USD investment in 1999 and
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Farm to Fork versus Panera Bread‚ which to choose ? Both Farm to Fork and Panera Bread are fantastic restaurants to eat. These restaurants are similar in the fact that they are both sit down- American food restaurants‚ but they are different in many other aspects. Although‚ they both serve American food each one is still a very different kind of food. Along differing in the type of food the restaurants serve‚ they differ in customers‚ employees‚ and uniforms. At Farm to Fork they serve more Southern
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“Three ways to define a Target Audience” This week I read an article on three ways to define “Target Audience”‚ I found this article to be very interesting because it was not too long and was very informative. For instance‚ Kivi Leroux Miller stated that marketing and fundraising that tries to reach public‚ really reaches few people at all. She also pointed out that the public includes newborns‚ elders‚ rich and poor‚ very wealthy and even homeless. She says that even if you wanted to you could
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“Thirty years ago‚ Ron Shaich set out to change the world by changing the way America eats. He’s done that with not one‚ but two successful restaurant brands. By co-founding Au Bon Pain‚ Co. Inc. and founding Pan-era Bread‚ Shaich shook up the industry by offering an antithesis to fast food – hand made‚ artisan food served in warm and welcoming environments by people you can trust.”(KANAI‚ 2012) This quote describes how Shaich and colleagues started to create their cafe bakery and change the way
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Define Your Target Audience The goal of every business owner that owns a product has the dream of their product being sold to millions of people. With a trendy society it could take one day and then a product could be sold out of every store in America. We saw this years ago around Christmas time with the toy "Tickle Me Elmo." We see this everyday with clothes companies. These companies are succeeding at an alarming rate because they are first selling their product to their target audience and then
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Task 4 Draft 1 05 February 2013 Liam Butler and Will Crerar Target Audience How will the segment be suited to the target audience? According to our research‚ the topic we are working on is very suited to the target audience in our area. Since we are doing a segment for the home in Cramlington‚ we know that the majority of the over 50s enjoy watching crime dramas like CSI and NCIS. We have some proof because Will’s Grandma enjoys watching these sorts of things on the TV. Another
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Analysis of a Barnardo’s advertisement ‘life story’s target audiences This advertisement was created in an unusual way of telling the narrative the other way round‚ it tells us a story about the boy who is in a difficult situation from how he is nowadays to how he was. Most of the time‚ they use medium shot to let audience feel that the boy is directly talking to you including more specific emotions and reactions. From the beginning‚ the boy sat in an typical interview setting‚ and then‚ it’s
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Target audience: 10 marks The target audience should be described using multiple segmentation variables. CUSTOMER DIVERSITY AirAsia’s main customers are still those who could not previously afford to fly‚ but its passenger profile is changing as it adds destinations and increases brand awareness. "The economically disadvantaged are there‚ and the main market is still the mass market -that will never change -but we are reaching markets that we never dreamt of‚" says Fernandes. "Goldman Sachs executives
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Case 8: Panera Bread Company 1. Panera Bread’s strategy is to make great bread broadly available to consumers across the US. The vision was to provide consumers with a high quality‚ authentic‚ fresh-dough artisan bakery and upscale quick-service dining experience. The following key elements comprise the Panera Bread strategy: a. Capitalize on market potential by opening both company-owned and franchised Panera Bread locations as quickly as possible. Management planned to expand the
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fragrances) – can play with fragrances idea - Targets typical Indian mindset of outer beauty (more ‘active’ stance on beauty) - An aspiration for every girl living in rural area – uses personalities from the silver screen‚ which makes it an inspirational brand - Uses Bollywood connect to communicate the same (movie-loving target audience) - Theme - Combination of style and romance Demographic: Gender – Female Age – 16 – 35 Income – Middle Income Group. Targets the urban and semi urban upper middle
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