I never realized how much my perspective on going to college would change after getting my first job at Panera Bread a few years ago. I always knew I wanted to go to college but I never understood the importance until getting my first low-skilled job which was at Panera Bread. Like many kids my age‚ the summer of turning seventeen was when I decided to get my first job. I now had a driver’s license and a car that my grandpa helped me buy‚ so naturally‚ my working middle-class parents wanted me to
Premium High school College Higher education
Panera Bread is a renowned restaurant that has come about from the merging of great companies and people. However‚ the beginning was actually with Au Bon Pain which was started in Boston’s Feneuil Hall as a demonstration bakery. Louis Kane was struck by this store’s growth potential and purchased the business in 1978. Between 1978 and 1981 the company opened 13 stores‚ but subsequently closed 10 of these stores‚ in the Boston area and had major debt. Ronald Shaich‚ a recent graduate from Harvard
Premium Fast casual restaurant Franchising Customer
Secondary Target Audience Within the secondary target audience‚ there are two main groups. The first includes the middle-aged crowd between the ages of 25-30‚ who just recently completed their undergraduate studies and are involved in their first career post-college. This audience still enjoys the nightlife that most local bars in Normal‚ such as the Pub II‚ has to offer on the weekends. The second group includes the blue collar workers between the ages of 30-35 who are already heavily
Premium Marketing Target market Target
MGMT: 479: Strategic Management Panera Bread. Still Rising Fortunes? Kokou T. Klu Columbia College Recommendation for issues facing the company. Finding of facts‚ and recommendation. The cruise line industry is‚ without a doubt‚ one of the most popular and prosperous tourist industries in America today. According to the American Association of Port Authorities (AAPA). I have been hired as a strategic management consultant
Premium Cruise ship Holland America Line Cruise line
enforces real and common beauty‚ we perceive them as such. As happy and proud women of their bodies‚ even though they are not the perfect stereotype of beauty. This campaign is incredibly successful and effective. First of all‚ it reaches their target audience very well. They are targeting the common American woman‚ with different ethnic backgrounds‚ and this is exactly the kind of women they put in the ad. The consumer identifies itself not only with the product‚ but can relate 100% with the models
Premium Stereotype Mass media Target market
Target Audience for Apple iPod The core target market for iPod is young adults and teenagers. iPod a music player has a differentiated market segmentation characterized in age‚ gender and desire for image. It is targeted towards the people who have an enthusiasm to the technology and hobby‚ particularly in music. The iPod is unlike any other music player with its unique appeal to a remarkable range of ages and personalities. In general‚ iPod is designed for anyone interested in carrying the equivalent
Premium Apple Inc.
recognisable individual‚ which will enable a wider target audience to be reached due to him being such a reputable source. He has already represented various other charities‚ which makes him trustworthy. Not only is this campaign aiming to raise mass media awareness‚ but also hopes to educate individuals in smaller communities who may not have knowledge of cancer and the affects it has on families and individuals. The overall objective of the campaign is to get as many people involved and participating
Premium Cancer Breast cancer United States
As far as the Market Summary / Target Audience are concerned‚ we have quite the large market to target‚ I say this because many people tend to think gaming sales should only focus on those people in their teens‚ yet in reality this isn’t our only major target. The average age of a gamer is 35‚ over a quarter (26%) is age 50 or over. The bulk of gamers are in the 18 to 49 year age range‚ which proves children shouldn’t be the only ones we focus our campaigning on. Also‚ around 68% of U.S. households
Premium Male Female Sex
After discussing various market segments with Elena‚ and in addition to researching the optimal target market independently‚ I am confident in the selection of middle-aged to slightly older professionals as the primary target audience. Demographics Generation X is an often overlooked demographic in marketing due to the fact that they lie directly in between two larger segments – the Baby Boomers and the Millennials (Taylor & Gao‚ 2014). According to Pew’s analysis of the Panel study of Income
Premium Marketing Mobile phone Strategic management
Performance Highlights • Q4 2014 Company-owned comparable net bakerycafe sales up 3.3% • Q4 2014 Company-owned comparable net bakerycafe transactions up 1.3% • During FY 2014‚ 114 new bakery-cafes opened system-wide Strategic Posture • Mission: “A Loaf of bread in every arm” CORPORATE GOVERNANCE Board of Directors • Seven Members • Three Board Committees Top Management Ronald Shaich Founder‚ Chairman & CEO Blaine Hurst EVP & Chief Transformation and Growth Officer William Moreton CFO Charles Chapman
Premium Strategic management Management SWOT analysis