Panera Bread Company Mgt# 495 - CMU Contents Introduction All companies must have a strategic plan. How well the strategy succeeds is based on the competitive strategy plan. A competitive strategy is defined as the “specifics of management’s game plan for competing successfully and securing a competitive advantage over rivals in the marketplace.” (Peteraf-Gamble-Thompson‚ 2013). In addition‚ a competitive strategy helps the company provide its position and advantage in
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Synoposis Panera Bread Company is a highly successful fast casual restaurant that has grown drastically even despite the market down trend. One of its best assets is CEO and Chairman‚ Ronald Shaich‚ whose radical and innovative ideas have taught the business world many lessons. When the competition was lowering prices to meet the trend of higher unemployment rates and focusing on making their product cheaper‚ Shaich proposed Panera Bread should raise their prices and cater to the 90% of the
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locations. Although there have been talks (amongst Panera Bread) for their corporate and franchise locations (Taylor) of remodeling (Appendix 1)‚ within this report we’ve proposed a plan that will allow their existing stores‚ both corporate and franchise locations‚ to be more attractive and welcoming for reward members and their new customers. As a disclosure‚ all proposed plans will have final approval from appropriate parties from Panera Bread (including Panera’s stakeholders). Although the implementation
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Panera History Panera Bread Company was founded by Ken Rosenthal‚ Ron Shaich and Louis Kane in 1987. Their headquarters is in Sunset Hills‚ Missouri. Panera Bread transitioned into a national restaurant in May 1999. Today they have 2000 stores in more than 40 states and including Canada. In 2014 Panera Bread introduces superior experience for their dine-in and to go clients. The Introduction of new technologies like computerized ordering and payment was called Panera - 2.0. In 2008 Panera
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5 Sep 2014 MGMT 479 Panera Case Study 16 Synopsis: “The Panera Bread legacy began in 1981 as Au Bon Pain Co.‚ Inc. Founded by Louis Kane and Ron Shaich a master baker. Corporate headquarters located in Saint Louis‚ Missouri‚ the company prospered throughout the 1980s and 1990s and became the dominant operator within the bakery-cafe category” (Panera Bread‚ 2014). The bakery-café concept capitalized on a confluence of current trends: the welcoming atmosphere of coffee shops‚ the food of sandwich
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SWOT Strengths Steady Fast growth: Panera is one of the fastest growing chains with sales over $200 million in 2001. According to exhibit 2 (Dess pg. 667) Panera Bread in 2002 ranked with the highest three-year sales growth rates as of June 2004. Panera Bread has about 1‚027 baker-cafes in the United States‚ and is widely recognized for driving the nationwide trend for specialty breads. This is very impressive for this type of fast-casual food industry. Part of exciting market segment: The
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where they eat‚ enjoy the view‚ or talk to friends while eating‚ or merely while away the time? Panera has assessed its capabilities and strengths and in the process has embarked to enter the food market on a very narrow segment of the market in terms of the uniqueness of its product – to serve customers who are looking for the fresh smell of home baked food‚ feel the joy of tasting fresh bread‚ enjoy the ambience of the restaurant and the view‚ or also to be able to work on their laptops and
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Panera Bread Report First of all‚ this company is doing great. To big changes in strategy should not be done. The question is how to grow. I have put my efforts in finding problems that may occur while growing rapidly‚ and which strategies Panera Bread must concentrate on to manage a sustaining rapid growth without falling in to those potholes. Problems: 1. How to expand sales of evening meals‚ where there is more direct competition in finer dining? 2. The growth plan is very optimistic‚
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Financial Analysis of Panera Bread Company Stock ticker symbol: PNRA Exchange where traded: NASDAQ Stock Market‚ Inc. Headquarters Address: 3630 S. Geyer Road‚ St. Louis‚ MO 63127 Tel: (314) 984-1000 I Company Overview General information Panera Bread Company is one of the largest food service companies in the United States which owns‚ operates‚ and franchises retail bakery-cafes with 1‚453 locations in 40 states‚ the District of Columbia‚ and Ontario‚ Canada. Having approximately 60 customers
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Panera Bread Company’s Growth Strategy Case Analysis Among the crowded field of casual‚ quick-service restaurants in America‚ the distinctive blend of genuine artisan bread and a warm‚ comfortable atmosphere has given Panera Bread Company a golden opportunity to capture market share and reward shareholders through well-planned growth. With the objective of opening approximately 1‚000 more bakery-cafes in the next three years‚ Panera Bread Company must make prudent strategy decisions about
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