9/17/2013 Panera Bread Company 1. What is Panera Bread’s strategy? Which of the four generic competitive strategies discussed in Chapter 3 most closely fit the competitive approach that Panera Bread is taking? What specific kind of competitive advantage is Panera Bread trying to achieve? Driving concept: to provide a premium specialty bakery and café experience to urban workers and suburban dwellers. Generic: Broad differentiation strategy. Competitive advantage: striving to build
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Overview Panera bread is a full service restaurant company founded by Louis Kane and Ron Shaich. In 1981 the duo started a company called Au Bon Pain Co‚ Inc which marked the beginning of their legacy. The company gained prominence in the late 1980’s and early 1990’s and then went on to acquire Saint Louis Bread Company‚ a restaurant chain with almost twenty locations in the St. Louis area (Panera Bread‚ 2014). Their acquisition of the Saint Louis Bread Company in 1993 made them a force to be reckoned
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Panera Bread Company Submitted to Dr. Desmarais December 17‚ 2011 Salem Analytics Catherine O’Neill Yasmeen Kouki David Kirby Christopher Titus Table of Contents Executive Summary Macro-environment Industry Analysis i. ii. iii. iv. v. Industry Drivers Five Forces Changes to the Industry Structure and Competitive Environment Existing Rivals Competitive Capabilities Analysis Key Success Factors Critical Issues the Industry Faces Panera Bread Company’s Competitive Capabilities i. ii.
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The core technology of Panera Bread would be their process of baking the goods. Panera Bread is primarily known as a fast-casual bakery-café. Therefore‚ the baking process is directly related to the company’s mission of “putting a loaf of bread in every arm” (Panera Cares) The fresh-baked goods are made fresh‚ from scratch‚ and in the store‚ every day by trained bakers. The core technology of Panera Bread would be considered a service for several different reasons. The first reason would be that
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1. What is Panera Bread’s strategy? Which of the competitive strategies discussed in Chapter 1 most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage is Panera Bread trying to achieve? Being a nationally recognized brand and a dominant in restaurant operations in the specialty bakery café segment and to expand broadly in the regional market is Panera’s strategy. And by giving high quality product Panera is following their strategy. Panera’s Competitive
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1. Panera Bread’s strategy is to deliver a high quality dining experience by offering high quality food; an inviting and comfortable atmosphere; sought after menu options; friendly service; efficiently and at an affordable price. Their strategy includes growing the business both organically‚ through encouraging higher frequency of visits from current customers throughout the day‚ as well as growing through the opening of additional franchise bakery-cafes. Panera Bread is trying to achieve
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SWOT Strengths Steady Fast growth: Panera is one of the fastest growing chains with sales over $200 million in 2001. According to exhibit 2 (Dess pg. 667) Panera Bread in 2002 ranked with the highest three-year sales growth rates as of June 2004. Panera Bread has about 1‚027 baker-cafes in the United States‚ and is widely recognized for driving the nationwide trend for specialty breads. This is very impressive for this type of fast-casual food industry. Part of exciting market segment: The
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Topic: Panera Bread Company Case Study An analysis of Panera Bread Company’s business strategies was requested. I have evaluated Panera’s performance in regards to their competitive position in the food industry‚ as well as‚ their internal characteristics. My thorough assessment follows the restated question. 1. What is Panera Bread’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Panera Bread is taking? What type
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Panera Bread XXXXXXXX Stevens-Henager College Management Principles XXXXX Do you want a café in your community that genuinely cares about the people that surrounds their business? If so you would really enjoy Panera Bread in your neighborhood. Panera Bread has established a mission‚ vision and goals for their well-founded business. Panera is part of a movement that strives toward healthier living and eating. Panera has a commitment to their communities that they take very seriously;
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Decision problem: Panera Bread should market themselves as a healthy restaurant choice. Research problem: How does the culture of Panera differ from the culture of Chipotle? 2. Run a search/analysis Trackur concerning your decision problem. Looking at the results that came up on Trackur‚ there were more positive and neutral social media postings rather than negative comments. Many people’s social media comments were all quite similar. Comments included such as: Panera Bread is reliable‚ clean
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