Panera Bread Company Case * Student: -Miguel Etchebarne Question 1 What is Panera Bread’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage is Panera Bread trying to achieve? -Panera strategy was to make great bread broadly available to consumers across the United States. They have an attractive menu and the dinning ambience of his bakery-cafés
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Running head: PANERA BREAD CASE Title: Panera Bread Strategy Ron Johnson March 1‚ 2009 Southwestern College Professional Studies Abstract This case study is about Panera Bread Company and its strategy it wishes to employ to become the best brand name of fresh bread in the United States. Panera Bread’s use of a broad differentiation strategy has helped their profitability and growth and rivals have found it hard to compete with the competitiveness of Panera Bread. A SWOT analysis will reveal
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Panera Bread Case Analysis Michael Gibbons Strategic Management W 7:10 - 10:10 1. Panera Bread’s strategy is to provide a superior product to a diverse customer base. Panera Bread’s concept is “to provide a premium specialty bakery and café experience to urban workers and suburban dwellers.” Their strategy has allowed them to provide an alternative meal to fast food restaurants. Analyzing Chapter Five’s generic competitive strategies the most closely fit competitive approach that Panera Bread
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1. Panera Bread’s strategy is to deliver a high quality dining experience by offering high quality food; an inviting and comfortable atmosphere; sought after menu options; friendly service; efficiently and at an affordable price. Their strategy includes growing the business both organically‚ through encouraging higher frequency of visits from current customers throughout the day‚ as well as growing through the opening of additional franchise bakery-cafes. Panera Bread is trying to achieve
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Panera Bread: A Case Study Misti Walker Panera Bread: A Case Study 1 Strategy Panera Bread’s strategy is “to provide a premium specialty bakery and café experience to urban workers and suburban dwellers.” This strategy is most closely aligned with a broad differentiation strategy‚ or being unique in ways that a broad range of consumers find appealing. Prior to taking the Panera concept nationwide‚ the owners performed cross-country market research and concluded that consumers could get excited
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9/17/2013 Panera Bread Company 1. What is Panera Bread’s strategy? Which of the four generic competitive strategies discussed in Chapter 3 most closely fit the competitive approach that Panera Bread is taking? What specific kind of competitive advantage is Panera Bread trying to achieve? Driving concept: to provide a premium specialty bakery and café experience to urban workers and suburban dwellers. Generic: Broad differentiation strategy. Competitive advantage: striving to build
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Panera Bread Company Mgt# 495 - CMU Contents Introduction All companies must have a strategic plan. How well the strategy succeeds is based on the competitive strategy plan. A competitive strategy is defined as the “specifics of management’s game plan for competing successfully and securing a competitive advantage over rivals in the marketplace.” (Peteraf-Gamble-Thompson‚ 2013). In addition‚ a competitive strategy helps the company provide its position and advantage in
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The core technology of Panera Bread would be their process of baking the goods. Panera Bread is primarily known as a fast-casual bakery-café. Therefore‚ the baking process is directly related to the company’s mission of “putting a loaf of bread in every arm” (Panera Cares) The fresh-baked goods are made fresh‚ from scratch‚ and in the store‚ every day by trained bakers. The core technology of Panera Bread would be considered a service for several different reasons. The first reason would be that
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Overview Panera bread is a full service restaurant company founded by Louis Kane and Ron Shaich. In 1981 the duo started a company called Au Bon Pain Co‚ Inc which marked the beginning of their legacy. The company gained prominence in the late 1980’s and early 1990’s and then went on to acquire Saint Louis Bread Company‚ a restaurant chain with almost twenty locations in the St. Louis area (Panera Bread‚ 2014). Their acquisition of the Saint Louis Bread Company in 1993 made them a force to be reckoned
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Panera Bread XXXXXXXX Stevens-Henager College Management Principles XXXXX Do you want a café in your community that genuinely cares about the people that surrounds their business? If so you would really enjoy Panera Bread in your neighborhood. Panera Bread has established a mission‚ vision and goals for their well-founded business. Panera is part of a movement that strives toward healthier living and eating. Panera has a commitment to their communities that they take very seriously;
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