Coping with the four dimensions of distance in the international expansion of Starbucks. Maarten de Graaf‚ s1861263 Tom Breteler‚ s2022117 Group 12 13-10-2010 Introduction to International Business Ms. Wilhelm 1. What are the four dimensions of ‘distance’ in Starbuck’s international expansion? The four dimensions are culture‚ administrative‚ geographic and economic distance. 2. How did Starbucks reduce the ‘distance’ vis à vis host countries? Starbucks used many tactics to reduce
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customer oriented‚ satisfaction of consumer needs (Mazaira‚ González‚ & Avendano‚ 2003) Business Environment Global textile and clothing industry (Lopez & Fan‚ 2009) with 900 billion Euro in 200 worldwide (Ghemawat & Nueno‚ 2006). Main competitors: H&M‚ Gap and Benetton (Ghemawat
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Roberto Goizeta‚ Coca-Cola pursued a strategy that involved focusing resources on Coke’s megabrands‚ an unprecedented amount of standardization‚ and the official dissolution of the boundaries between the U.S. organization and the foreign operations”. (Ghemawat‚ 2011) Coca-Cola has to recognize how much business that they have around the world and adjust any strategy to keep being successful. In the last few years‚ their strategy has changed significantly. They have become more focused on how to produce
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References: * http://blog.ted.com/2012/06/27/globalization-and-globaloney-pankaj-ghemawat-at-tedglobal-2012/ * http://www.ghemawat.com/books_world-3.0-global-prosperity-and-how-to-achieve-it * http://blog.ted.com/2012/06/27/globalization-and-globaloney-pankaj-ghemawat-at-tedglobal-2012/ * http://knowledge.wharton.upenn.edu/arabic/article.cfm?articleid=2860 * http://www.ghemawat.com/blog/ * http://www.hks.harvard.edu/fs/drodrik/Research%20papers/Globalization
Free Globalization Multinational corporation World Trade Organization
Bibliography: Ansoff‚ I. (1957) Harvard Business Review 1957 D’Andrea‚ G and Arnold‚ D Ferdows‚ K. Lewis‚ M. A. And Machuca‚ J. A. D. (2004) “Rapid Fire Fulfillment” The 21st Century Supply Chain. Harvard Business Review. Ghemawat‚ P. And Nueno‚ J. L. (2006) “Zara: Fast Fashion” Harvard Business Review. Hooley‚ G.‚ Saunders‚ J.‚ & Piercy‚ N. (2004) Marketing Strategy and Competitive Positioning Grant‚ R Johnson‚ G.‚ Whittington‚ R.‚ & Kevan‚ S. (2011) Exploring Strategy
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aura Spreads In India. [Online] Available at: http://www.fashionunited.in/news/fashion/the-zara-aura-spreads-in-india-110520112005 Garcia‚ J. M.‚ 2010. Benetton and Zara information systems:a comparative analysis‚ Spain: Organisation de Empresas. Ghemawat‚ P. & Nueno‚ J. L.‚ 2006. Zara: Fast Fashion‚ Boston: Harvard Business School. Guddal & Saurabh‚ 2010. Zara Case Ass. [Online] Available at: www.scribd.com/doc/38701912/Zara-Case-Ass Inditex‚ 2010. Annual report 2010‚ Spain: Inditex. Join
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Kendle International Inc Candace Kendle‚ the chairman and CEO of Kendle International Inc and her husband Christopher C. Bergen‚ the president and CFO privately hold Kendle‚ a Contract Research Organisation which was incorporated in Cincinnati‚ Ohio in 1981. The Company provides integrated clinical research and drug developmental services on a contract basis to the pharmaceutical and biopharmaceutical industries. The Company’s services comprise Phase II‚ III and IV of clinical trials. The CRO industry
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305010001 |ETP | |Business Policy | |Spring Semester‚ 2009 | |3 credit hours
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Zara Case Management 454 3/20/14 Founded in 1975 by Armancio Ortega‚ Zara is a very successful Spanish clothing and accessory realtor and the first business to start the Inditex Group empire. Starting in a small Galician city known as La Coruna in Spain‚ Zara has grown to be a retailer powerhouse with over 6‚000 stores in 85 different countries. Although the number of stores and locations is constantly changing as Zara is known to open more than a store a day in past
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Environmental scan template Table of Contents 1. Introduction 3 2. Filters 3 2.1 Filter example: Type of market 3 2.2 Filter example: Country population 3 3. Template 3 4. Combination of strategy and foreign market conditions 7 5. Further opportunities for action 8 6. Sources 9 Table of Figures Figure 1: Combination of PEST analysis and strategy……………………7 Introduction Scanning the external environment is critically important to ensure the success of firms
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