(2008-2012)‚ the Indian Footwear Retail Market has been growing at a rapid pace. The Indian Footwear retail is the fastest growing sector among other sectors of Indian market and is expected to sustain its growth in the coming years. “Indian Footwear Retail Market Forecast to 2017” is a comprehensive research that contains detail statistics‚ in-depth analysis‚ and quality research on Indian Footwear Retail market. The report categorizes Indian Footwear Retail Market into three segments such
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[pic] Foreign Direct Investment in India THIRD YEAR BCOM HONORS Project Done By: Anushree Bhartia – Roll 281 Juhi Mandhyan – Roll 290 Richa Chajjer- Roll 270 Nilam Jhawar- Roll 181 Yamini Saraf – Roll 339 SUPERVISORS CERTIFICATE This is to certify that Ms…………………………………………………….a student of BCom Hons in Accounting and Finance
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Kevin Lane Keller Conceptualizing‚ Measuring‚ and Managing Customer-Based Brand Equity The author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the differential effect of brand knowledge on consumer response to the marketing of the brand. A brand is said to have positive (negative) customer-based brand equity when consumers react more (less) favorably to an element of the marketing mix for the brand than
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Study Of Airport Retailing In India Foreword 2 1. The Journey So Far 3 1.1 Mapping the Development 1.2 Policy Changes in Civil Aviation 1.3 Evolving Business Model 2. Airports Today 10 2.1 Key Industry Drivers 2.1.1 Passenger Traffic 2.1.2 Air Cargo Industry 2.1.3 Aircraft Fleet 2.1.4 Maintenance‚ Repair and Overhaul 2.2 Stakeholders ’ Perspective 2.2.1 Airports Authority of India 2.2.2 Current Private Players 2.2.3 Infrastructure Committee of the Planning Commission 2.2
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A STUDY ON GENERAL BANKING (BANKING ROUTINE) AT BANK OF INDIA (BOI) [pic] PROJECT REPORT SUBMITTED FOR THE AWARD OF THE DEGREE OF BBA GGSIP University SESSION: 2009-2011 Under the guidance of Mr. BOI SUBMITTED BY: POOJA MATHUR ACKNOWLEDGEMENT The
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RETAIL BANKING DEFINITION: “Retail banking is typical mass-market banking where individual customers use local branches of larger commercial banks. Services offered include: savings and checking accounts‚ mortgages‚ personal loans‚ debit cards‚ credit cards‚ and so” The Retail Banking environment today is changing fast. The changing customer demographics demands to create a differentiated application based on scalable technology‚ improved service and banking convenience. Higher
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Developing Sustainable Competitive Advantages: 1. Customer Loyalty: Customers must be committed to buying merchandise and services from a particular retailer. This can be accomplished through retail branding‚ positioning‚ and loyalty programs. A loyalty program is like a "Target card." Now‚ when the customer uses the card as a credit card‚ Target can track all of their transactions and store it in their data warehouse‚ which keeps track of the customer’s needs and wants outside of Target. This will
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ACTIVITIES OF MODERN RETAIL STORE Submitted By: Dipika Raheja Roll No. 4 Exec. PGDM (2012-13) AGENDA 1. Retail 2. Traditional Retail v/s Modern Retail 3. Marketing Strategy & Implementation in a Retail Store a. Meaning and concepts of marketing b. Integrated Marketing Communication of retail c. Opportunities in marketing activities of Modern Retail 4. Challenges in marketing activities of Modern Retail RETAIL As per the
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FDI in India: An analysis on the impact of FDI in India’s Retail sector Submitted By: Subhajit Ray Department of Humanities and Social Sciences IIT Kharagpur Kharagpur-721302 1 Introduction: Initially the Indian policy makers were quite apprehensive about the flow of foreign capital into the economy. This can be attributed to the colonial past which saw large investments being made by their colonial rulers in the form of major infrastructure instruments like railways but only to make huge
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Definition of Retail Marketing Retailing is defined as a conclusive set of activities or steps used to sell a product or a service to consumers for their personal or family use. It is responsible for matching individual demands of the consumer with supplies of all the manufacturers. The word ‘retail’ is derived from the French work retailer‚ meaning ‘to cut a piece off’ or ‘to break bulk’. Retail marketing is comprised of the activities related to selling products directly to consumers through
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