most common type of retail store is the supermarket variety which provide a wide range of goods and services such as food‚ laundry‚ household product‚ liquor and petrol. This category of retails continues to develop its facilities and services such as convenient locations‚ store atmosphere‚ variety of products‚ trading hours etc in order to attract and hold their customers. Woolworth and ALDI in Glendale are two retail stores covered in the subsequent report. Although both retail stores operate as
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booming ever since India came out of the shackles of imperialism and emerged as a politically‚ socially as well as financially independent nation. Although India attained its freedom more than about sixty years ago‚ the emergence of the Indian economy on the global scene has been a rather recent development. This is because of the realization of the true economic growth potential of India‚ by the foreign investors as well as business houses. Till about the recent times. India continued to be a whole
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Sales Management: - Tupperware in India-Direct Marketing/online marketing "India is one of the largest markets for the Tupperware products with a growth rate fluctuating between 50 to 60 per cent per annum." - Christian Skroder‚ Senior Vice-President‚ Tupperware. Tupperware is the name of a home products line that includes preparation‚ storage‚ containment‚ and serving products for the kitchen and home‚ which were first introduced to the public in 1948. In the year 1938 Earl S. Tupper founded
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RETAIL STRATEGY A Business Report 2012 Authors: Jacqueline Santoso Lutan 21249091 Lynn Linxiu Chen 22915354 Tina Yue Zhao 23120355 Vicky Adriadne Njiauw 22120262
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competition between retailers that sell similar merchandise using different types of stores‚ such as discount and department stores * Scrambled Merchandising: When retailers offer merchandise not typically associated with their type of store * Retail Strategy: how the retailer plans to focus its resources to accomplish its objectives 1. Target market‚ or markets‚ toward which the retailer will direct its efforts 2. The nature of the merchandise and services the retailer will offer to
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KRAFT FOODS (CADBURY INDIA) "MAKE TODAY DELICIOUS" COMPANY OVEVIEW Cadbury is fully owned subsidy of Kraft Foods Inc Kraft Foods and Cadbury deal in snacks‚ confectionery and quick meals. With annual revenues of approximately $50 billion‚ the combined company is the world’s second largest food company Sales in more than 160 countries Approximately 140‚000 employees Operations in more than 70 countries IN INDIA Cadbury began its operations in 1948 by importing chocolates
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Hello Friends. FDI in Retail sector: No I am not in the favor of FDI in retail. "Competition is always in the favor of consumers‚ monopolies not". 1. They adopt Predatory pricing strategy. Predatory pricing (also undercutting) is a pricing strategy where a product or service is set at a very low price‚ intending to drive competitors out of the market‚ or create barriers to entry for potential new competitors. How it works: Big brands like Wal-Mart‚ Tesco etc. Buys goods from
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opportunity to realize our dream of India Shining? There has been a lot of talk about the opportunity divide in India. This Opportunity Divide is that by the year 2022‚ 800 million people will be in the working age group but out of these only 200 million will be graduates while the remaining will be in the unskilled group. According to research done by NSDC‚ between the year 2008 and 2022‚ 347 million jobs will be created across 22 different high growth sectors in India. For example‚ the jobs available
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Traditional formats of India The traditional market square is a city square where traders set up stalls and buyers browse the merchandise. This kind of market is very old‚ and countless such markets are still in operation around the whole world. * Organized Retail: The sale of goods through a coordinated structure. Typically these are chain stores and are managed by Corporate or Cooperatives. For Example‚ Big Bazaar in India. There is generally a standard format of Presentation of goods.
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Introduction ‘Harrods of London’ is a British institution. It is probably the most well-known and respected retail store in the world. For 162 years‚ Harrods has built its unique reputation supported by its key brand values – British; Luxury; Innovation; Sensation; Service. Harrods employs approximately 5‚000 people from 86 different nationalities who deal with up to 100‚000 customers a day at peak times. Harrods needs employees who can face the challenges that its reputation and standards
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