contribute to 54% of sales value while sachets contribute 46% Conditioner Hair colourants Styling agents Perms & relaxers Market Share in shampoo segment 14.00% 1.00% 4% 43% 9% 29% HUL (Dove‚ Sunsilk‚ Clear‚ Clinic Plus) P&G (Pantene‚ Wella‚ Head & Shoulders) Cavin Kare (Nile‚ Chik) L’oreal (L’oreal range‚ Garnier) ITC (Vivel) Others Market increasing at a constant rate of 18% year on year basis Highest penetration (80-85%) across all product categories in India
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Procter & Gamble Case Study Winston Salem State University Author Note ‚ Business Policy Class Fall 2012 Winston Salem State University Table of contents Introduction and purpose of the paper………………………………………..3-4 Your suggested mission and vision for the firm………………………….. …..4 The present mission‚ vision‚ objectives‚ and strategies of the firm………….4-6 Identification and the evaluation of the external factors …………………6-8 Identification and the evaluation of internal factors ………………………
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An Essay on Strong VS Weak Theory of Advertising Prepared By Md. Raihan Akhtar A Debate on Strong VS Weak Theory of Advertising - Which One Is Better? ‘Advertising’ the word originated from the Latin word ‘adverto’‚ which means to turn around. The root of advertising can be found in ancient times such as ancient Egyptian used papyrus to make sales messages and wall posters‚ commercial messages and political campaign found in the ruins of Pompeii
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RURAL MARKETING An Overview Trends indicate that the rural markets are coming up in a big way and growing twice as fast as the urban as many ’middle income and above’ households in the rural areas as there are in the urbanareas.The share of FMCG products in rural markets is 53%‚ durables boasts of 59% market share. The number of middle and high income households in rural India is expected to grow from 80 million to 111 million by 2008. In urban India‚ the same is expected to grow from 46 million
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with maintaining shiny hair and being able to alternate between styles has had a massive effect on the cosmetic industry. With a number of people using straighteners‚ curling irons or hairdryers daily many cosmetic companies such as Tresemme and Pantene have benefited from creating products that help create this look and maintain healthy hair. Although the companies claim that these products work this investigation will look into whether or not the products actually help maintain strong healthy hair
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outside but there’s a literal tornado outside‚ I say sorry. I’ve walked into actual inanimate objects and apologized to them. This isn’t something that is unique to me. Many women find themselves over-apologizing‚ so much so that the shampoo company Pantene created a commercial called "Sorry Not Sorry" add centered around the idea and encouraging women to stop needlessly apologizing. Is it wrong that my immediate reaction was to apologize to a company trying to sell me conditioner? Tonya Reiman‚ author
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1 (A)Explain the main characteristics of a market economy‚ also called the "free market economy" and "free enterprise economy" is an economic system based on the distribution of economic goods where private individuals own the factors of production (land‚ capital‚ labor and enterprise) and decide what to produce. Prices of goods and services are determined in a free price system guided by the function of demand and supply. For example‚ the price of thick jackets will drop in summer because there
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Q1. Based on the data in case Exhibit I‚ what inferences can be drawn from the survey responses regarding the herbal shampoo category? As per Exhibit 1 the following inferences can be drawn from the survey regarding herbal shampoo category: * The respondents felt that herbal shampoos need to be used in large quantity for lather and that the protein content is important for making hair strong‚ shiny and soft. * Respondents chose their shampoo based on their hair type and texture. * They feel that
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filters and produces soap operas. Some 25 of P&G’s brands are billion-dollar sellers‚ including Gillette Fusion‚ Always/Whisper‚ Braun‚ Bounty‚ Charmin‚ Crest‚ Downy/Lenor‚ Folgers (which it reportedly plans to spin off)‚ Gillette‚ Iams‚ Olay‚ Pampers‚ Pantene‚ Pringles‚ Tide‚ and Wella‚ among others. Acquisitive P&G bought Clairol in 2001 and a majority of Wella in 2003. Its biggest buy in company history was Gillette in late 2005. The P&G community consists of over 138‚000 employees working in over 80
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Course no: MKT 701 Case Study on Pamela Shampoo 13.1 What alternatives Mr. Alfred Jones have for improving his social position? Was manufacturing a shampoo a right decision? Alfred who engaged in buying and selling of land- a real estate business and brokering deals were known as dalal. When Alfred grew up‚ he joined his father’s company as a Director in 1980.His father was the Managing Director and Chairperson of the company. Alfred was very successful‚ growing the business and becoming
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