SAKSHI GUPTA Selection Of The Product The Product chosen by me is Dove Company is Hindustan Unilever Limited (HUL) Company Profile HUL is India’s largest FMCG Company with a span of over 75 years. Having 35 brands spanning 20 distinct categories such as soaps‚ shampoos‚ detergents‚ cosmetics‚ toothpastes‚ skin care‚ deodorants‚ tea‚ coffee‚ ice cream‚ packaged foods and water purifiers‚ the Company is a part of the daily life of millions of consumers across India. Over 16‚000 employees
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What is hairspray made of? Hairspray is a solution of long‚ chainlike molecules (called polymers) in a very volatile solvent. Spraying deposits a stiff layer of the polymer on your hair after the solvent evaporates. The solvent used was once a compound of carbon‚ fluorine‚ and chlorine (a chlorofluorocarbon‚ or CFC). CFCs are nontoxic‚ nonflammable‚ and make almost ideal aerosol propellants. But when it was learned that they causedestruction of stratospheric ozone‚ they were replaced with other
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industry. P&G Canada has five operating divisions‚ organized by product category. The divisions and some of their major brands are: 1- Paper products: Royale‚ Pampers … 2- Food and beverage: Crisco‚ Pringles …. 3- Beauty care: Head & Shoulders‚ Pantene …. 4- Laundry and cleaning: Tide‚ Cheer … 5- Health care: Crest‚ Scope …. Each division has its own brand management‚ sales‚ finance‚ product development and operations line management and was evaluated as a profit center. Scope’s brand manager Gwen
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and this eventually help it to meet the customers different wants and needs more successfully as they don’t have to go to several places to find the products and services they need. For example‚ we can buy Tesco’s brand of shampoo‚ as well as find Pantene‚ and microwaves in the stores. Consumers have become keep an eye on fair trade and the influence of developed countries consumers on the Third World suppliers. Fairly traded products as tea‚ coffee and cocoa are viable‚ and such products are now
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Vision “Touching lives‚ improving life”. Mission Statement We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers. As a result‚ consumers will reward us with leadership sales‚ profit‚ and value creation‚ allowing our people‚ our shareholders‚ and the communities in which we live and work to prosper. History William Procter‚ a candle maker‚ and James Gamble‚ a soap maker‚ immigrants from England and Ireland‚ respectively
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Beauty and Grooming and Household Care. The company also makes pet food and water filters. About two dozen of P&G’s brands are billion-dollar sellers‚ including Always‚ Braun‚ Crest‚ Fusion‚ Gillette‚ Head & Shoulders‚ Mach3‚ Olay‚ Oral-B‚ Pantene‚ and Wella in the beauty‚ grooming‚ health care‚ and snacks & pet care segments‚ as well as Bounty‚ Charmin‚ Dawn‚ Downy‚ Duracell‚ Gain‚ Iams‚ Pampers‚ and Tide in the fabric & home care and baby & family care segments. P&G’s hundreds
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GARNIER SHAMPOO PROJECT OBJECTIVE: The objective of our project is to comprehensively research on one of the most successful sub-brands of L’Oreal- GARNIER. * Within Garnier‚ we have incurred a study on the hair care product range of Garnier that is Garnier Fructis and Ultra Doux. We have essentially focused on shampoos and conditioners. * We have researched on the brand perception of the product by the customers and customer loyalty towards the product. * The stress however has been
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Contents 1 Introduction 3 1.1 Company Introduction 3 1.1.1 SWOT Analysis of the Company 3 2 Market Orientation 4 2.1 Product Orientation 4 2.2 Customer Orientation 4 2.3 Branding Orientation 4 2.4 Culture Orientation 5 3 Macro Analysis: PESTEL Analysis 5 3.1 Political 5 3.2 Economic 5 3.3 Social 5 3.4 Technological 5 3.5 Environmental 6 3.6 Legal 6 4 Micro Analysis: Porter’s Five Forces Model 6 4.1 Bargaining Power of Buyers 6 4.2 Bargaining Power of Suppliers 6 4.3 Threat of Substitute Products
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Hierarchical Analysis of Industries Classes‚ categories‚ forms‚ brands Product hierarchy is a term which defines the way a product is relative to other products in the same industry. It guides the path and process a consumer takes to determine the products we choose and we eventually purchase. To start off we look at a basic need that our ultimate choice serves. After we identify the need and determine which industry will satisfy it we are faced with decisions. Which class of products in that
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Brand Life Cycle The three phases through which brands pass as they are introduced‚ grow‚ and then decline. The three stages of the brand life cycle are the introductory period‚ during which the brand is developed and is introduced to the market; the growth period‚ when the brand faces competition from other products of a similar nature; and‚ finally‚ the maturity period‚ in which the brand either extends to other products or its image is constantly updated. Without careful brand management‚ the
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