Title New strategies for FMCG companies Author Source References sreekanth reddy‚ MBA II Mktg Forthright 1. Marketing Management‚ Phillip Kotler 2. site.securities.com 3. FT.com 4. The Economist 5. www.wikipedia.org Document Type Secondary Analysis Subject Date Abstract The FMCG sector is undergoing a slow but definite change towards higher productivity gains in spite of decreasing retail prices. In this scenario it is important for the companies to innovate‚ use economies of scale and
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Contents Summary ii 1.0 Introduction 1 2.0 P&G’s Competitive Operation in China 2 3.0 P&G’s Competitive Position in Markets 6 3.1 Using Porter’s five forces model 6 3.2 SWOT analysis 8 3.3 Strategic group Analysis 8 4.0 Cross-Cultural Management 9 4.1 Hofstede framework 9 4.2 Trompenaars ’ cultural dimensions 11 4.3 Edward Hall ’ cultural dimensions 12 5.0 Corporate Social Responsibility of P&G 13 5.1 Triple bottom line of P&G’s CSR 13 5.2 Carolls pyramid
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Introduction Many companies allow their competitors to set guidelines of their strategic thinking. They compare their strengths and weaknesses with strengths and weaknesses of their competitors. After‚ they begin to focus on building products that are better than the original products. This type of thinking opens the door for disruptive innovation. Disruptive innovation has proven time after time to have an advantage in developing creatively through the theories of innovation. Disruptive
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Proctor & Gamble 1. What is Proctor & Gamble’s corporate strategy? Do the company’s businesses seem to be related or unrelated? Are Gillette’s businesses closely related to P&G’s businesses? How will a merger with Gillette provide a 1 + 1 = 3 effect for P&G? Proctor and Gamble recently completed large restructuring‚ put new management in place‚ and cut capital spending needs. Since then they are now focused on increasing top and bottom line results after shifting business mix toward higher margin
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Welcome to The Presentation Program of Supply Chain Management Presented by Vanguards Name of The Group Members Serial Member’s Name No. 1 2 3 4 5 6 7 8 9 10 ID No. Mohammad Azam Saba Zarifa Nowshin Somiron Haldar Tanzila Tahrin Nurry Jannat 114867 Halima Kader Sonia Misbah Uddin Sadi Rinku Biswas Sazzad Hossain Sandip Sarker 114941 114877 114909 114911 114917 114943 114945 114947 114951 Saba Zarifa Nowshin ID No: 114877 What is Supply Chain Management? The concept
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Strategic Locations Proctor & Gamble took time in deciding where to locate both their regional headquarters and the perfume plant in Singapore. P&G decided to place the perfume plant along the coastal part of the country in Tuas‚ Singapore (Moneycontrol.com‚ 2008). The plant operates on a just in time process. The plant receives raw materials only as they need it and send out supplies to the main manufacturing plants to be used in the products only as they need it. By being along the coast it is
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Limited and the Consumer lighting‚ Consumer products contributes about 7% of the group’s total turnover. Hayleys Consumer Products limited hosts home for many of the world renown brands in Sri Lanka such as Downy‚ Gillette‚ Olay‚ Whispers‚ Tide‚ Pantene‚ Kiwi‚ Pringles‚ Fujifilm‚ GP Batteries‚ 3M‚ Head and Shoulders‚ Philips and etc. These brands are basically operated under few divisions such as Consumer Lighting‚ Consumer Imaging and Information‚ Consumer Healthcare‚ P&G products‚ New Business
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Choosing your Hair color ... what shade works best on you? You’ve finally decided to color your hair after seeing how great your friends’ hair color looks on her. So you rush to the store‚ buy that exact hair color and do it yourself at home. Come to find out‚ the hair color looks all wrong on you and you hate it. I can’t tell you how many times this has happened to me before I went to Cosmetology school. You ask yourself "why did this happen". Here’s why... When you’re choosing a hair color‚
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Founded in 1837‚ Procter & Gamble is the #1 U.S. makers of household products and a recognized leader in the development‚ manufacturing‚ and marketing of a broad range of products including Crest toothpaste‚ Tide laundry detergent‚ Ivory soap‚ Pampers diapers‚ and Dawn liquid detergent. Procter & Gamble has operations in over 70 countries and employs over 100‚000 people worldwide and markets to nearly five billion customers in over 140 countries. Procter & Gamble’s purpose or mission statement
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Contents FMCG Introduction India is one of the largest economies in the world in terms of purchasing power and increasing consumer spending‚ next to China. The Indian FMCG industry‚ with an estimated market size of ~Rs.2 trillion‚ accounts for the fourth largest sector in India. In the last decade‚ the FMCG sector has grown at an average of 11% a year; in the last five years‚ annual growth accelerated at compounded rate of ~17.3%. The sector is characterized
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