REVLON EXECUTIVE SUMMARY Revlon Inc is one of the leading companies in cosmetic production and other personal products industry. This company produces and markets their products under brand names of Revlon‚ ultima‚ Charlie‚ Almay‚ jean nate‚ mitchum and Gatineau. The categories of product are cosmetics‚ personal product and skin care products. Revlon has used food stores‚ chain drug‚ owned shops or large volume retailer in marketing their product. Operations of this
Premium Cosmetics Procter & Gamble Brand
Evaluation of a business model.- Procter & Gamble The aim of this essay is to build an outline of a business model which will be demonstrated with the help of - “building blocks” template‚ for a selected enterprise. The enterprise selected for this essay is Procter & Gamble. First this essay will give a brief description of Procter & Gamble and then move on to explaining and evaluating various sections of the template for Procter & Gamble‚ and finally this essay will conclude
Premium Procter & Gamble Sustainability Marketing
Head & Shoulders Abstract Recently‚ P&G‚ especially its product Head & Shoulders confronted with a problem that its product had a link to forest destruction. After this event‚ P&G was under high public pressure and consumers changed their image of Head & Shoulders. Based on this current situation‚ by doing some maketing analysis of Head & Shoulders‚ I provide a marketing plan for Head & Shoulders in the next five years. Procter & Gamble Co. (P&G‚ NYSE: PG) is an American multinational
Premium Marketing
Brand Positioning Strategy Summary Report Thebe Ikalafeng Group MD The Brand Leadership Group 25 October 2007 Contents 1. 2. 3. 4. BRIEF APPROACH SUMMARY INSIGHTS & BEST PRACTICE POSITIONING THE GAUTRAIN BRAND 5.1. BRAND ESSENCE 5.2. BRAND BLUEPRINT 5.3. BRAND ARCHITECTURE 5. 6. ACTIVATING THE BRAND ACROSS PHASES NEXT STEPS The Brief Develop an integrated project overarching brand proposition: what the Gautrain brand stands for‚ what it does
Premium South Africa Johannesburg Gauteng
Procter & Gamble: A Final Look Beverly Hebb Colorado Technical University February 10‚ 2012 Abstract Procter & Gamble is a Fortune 500 company. Their views of combining their business ethics and what is best for their communities is what makes this company a success. The executives that run this company and the products they develop and manufacture make for a winning team. Their mission statement says “We will provide branded products and services of superior quality and value
Premium Procter & Gamble
comparatively‚ only minimum effort and time are needed in order to purchase Sunsilk’s products as they are readily available in many places. Sunsilk‚ however‚ can be easily substituted by the products of its competitors‚ such as Dove‚ Herbal Essence and Pantene. However‚ Sunsilk has been able to differentiate itself from its competitors by having high product awareness among its
Premium Marketing
STP Analysis On Sunsilk Submitted To: Afreen Choudhury Senior Lecturer‚ Department of Business Administration East West University Submitted By: Letter of Transmittal August 1‚ 2012 Afreen Choudhury Senior Lecturer East West University Subject: Submission of internship report Dear Madam‚ We would like to take this opportunity to thank you for the guidance and support you have provided me during
Premium Marketing
“Of all the environmental influences on consumption decisions‚ culture is the one that is most encompassing‚ yet taken most for granted.” (p. 240 The Canadian Perspective‚ Consumer Behaviour‚ Second Edition)” The word culture is derived from the Latin word‚ cultura. Giving an exact definition of culture is not easy; in 1952‚ some researchers reviewed 164 definitions of culture. According to Hatch (1985)‚ culture is ‘The way of life of a people. It consists of conventional patterns of thought and
Premium Culture
ÍNDICE 1. INTRODUCCIÓN 5 1.1 Historia 5 1.1 Las marcas 8 1.3 La empresa 8 2. ANÁLISIS DEL PROBLEMA (Retrospectiva) 9 2.1 Historia de Downy 9 3. ANÁLISIS DE LA SITUACIÓN ACTUAL (Perspectiva) 10 3.1 Producto 10 3.2 Precio 12 3.3 Plaza 12 3.4 Promoción 13 3.1 Análisis del Mercado 16 3.1.1 Segmentos 17 3.1.2 Tamaño del mercado 23 3.2 Análisis de la Competencia 24 3.2.1 Suavitel 24 3.2.2 Ensueño 25 3.2.3 1 2 3 25
Premium Procter & Gamble Vida Empresa
Acknowledgment We have a great pleasure to present the project report on ³Distribution channel of Proctor & Gamble Head & Shoulder and its Competitors´ The study of different distribution channel is enchanting as well as interesting for us to undertake. We completed this project under the guidance of Prof. (Dr.) Dindayal Swain. We would like to express our heartful gratitude and immense thanks to Prof. (Dr.) Dindayal Swain for proper guidance and for providing us opportunity to this project. We
Premium