INDUSTRY PROFILE Soap in Philippines Reference Code: 0115-0208 Publication Date: April 2011 www.datamonitor.com Datamonitor USA 245 Fifth Avenue 4th Floor New York‚ NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Middle East and North Africa Datamonitor PO Box 24893 Dubai‚ UAE t: +49 69 9754 4517 f: +49 69 9754 4900 e:
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Introduction Our group is doing about the shampoo product which is Sunsilk shampoo. The brand of Sunsilk is primary targeted on women and it is one of the products from Unilever Company. Unilever Company has divided in 3 categories of brand which are food‚ home care and as well as personal care. Sunsilk is one of the hair care product in the personal care brand. It is a global brand and sells in 80 countries around the global. No matter any type of hair or problem‚ Sunsilk products will know how
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makes pet food and water filters and produces a soap opera. P&G ’s many famous brand are under P&G Multinational Corporation which included Febreze‚ Fusion‚ Always‚ Braun‚ Bounty‚ Charmin‚ Crest‚ Downy or Lenor‚ Gillette‚ Iams‚ Olay‚ Pampers‚ Pantene‚ Pringles‚ Tide‚ SK-II‚ and so on. Their market capitalization is greater than the GDP of many nations. They penetrate more than 180 nations of the world. Their purpose is to come out with the branded products and services of superior quality and
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Executive SummaryVirgin Galactic (VG)‚ which is a part of the Virgin Group‚ is a leading company and pioneer in Suborbital Travel Industry. By offering the lowest price in the market and making the dreams of space travelling come closer‚ VG attracts the attention from the general public. With the successful launch of Spaceship One‚ VG once again determines that space travelling is possible. With Spaceship Two being tested‚ it promises that our dreams of seeing the Earth from space are not that far
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CORPORATE SOCIAL RESPONSIBILITY (CSR) is a term describing a company’s obligation to be accountable to all of its stakeholder in all its operation and activities. Socially responsible companies consider the full scope of their impact on communities and the environment when making decisions‚ balancing the needs of stakeholder with their need to make profit. A company’s stakeholders are all those who are influenced by and can influence a company’s decisions and action‚ both locally and globally. Business
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2 Procter & Gamble Case Study Contributors: Kyla Porter‚ Gladys Moreno‚ Jennifer Peters‚ Jessica M. Hernandez. California State University San Marcos 2 TABLE OF CONTENTS Company Summary Business Description Company Timeline Company Analysis Business Developments- A Review Discussion of Business Strategies 1. Expanding Their Portfolio 2. Developing Adjacencies 3. Entering New Categories With Disruptive Innovation 4. Growing Share 5. Growing Markets SWOT Analysis Strengths Weaknesses Opportunities
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Paschaloudis-Haidos-Pantelidis- Anastasiadou-Dapis‚ 656-667 “The Importance of Corporate Culture in International Market: The case of Procter & Gamble” Dr D. Paschaloudis‚ K.Anastasiadou Technological Educational Institute of Serres Department of Business Administration‚ Greece dim@teiser.gr‚ ak@teiser.gr S. Haidos University of Sunderland‚ Business School U.K stefhai80@yahoo.gr Dr P. Pantelidis Technological Educational Institute of Serres Department of Business Administration‚ Greece pantelidis@c
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Business Communication CASE-1 (20 Marks) Nestle has launched quality street ‚lion and after 8 choclates imported from Europe. Qualtty Street is an assortment of chocolates priced at Rs. 7 5 for 218 gm. After Eight is a popular adult chocolate priced at Rs.25 for 20 gm and Lion is a caramel wafer bar priced at Rs. 20 for a 45 gm bar. (Kit Kat )is priced at Rs. 6 for a 17 gm bar and has a chocolaty taste while Lion has a crunchy taste). The brands have different tastes and will appeal to
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1. Introduction 1. History Lever Brothers was founded in 1885 by William Hesketh Lever. The company initially started its operations by manufacturing soap. In 1917‚ the company began to diversify into foods‚ acquiring fish‚ ice cream and canned foods businesses in order to apply synergies caused by commonalities in the raw materials required to produce and distribute these products. In 1930‚ the Dutch company Margarine Unie merged with a British company‚ Lever Brothers‚ to form the multinational
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INTRODUCTION The Management of PROCTER & GAMBLE once stated : ” Our business is based on understanding the consumer and providing the kind of products that the consumer wants. We place enormous emphasis on our product development area and our marketing area‚ and on our people knowing the consumer.” The human mind is the most complex entity in the whole universe as it is very unpredictable how a person would behave in or react in
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