Concepts of Brand Management www.eiilmuniversity.ac.in Subject: CONCEPTS OF BRAND MANAGEMENT Credits: 4 SYLLABUS Branding Concepts Introduction to Brand; Brand and Branding Basics; Relationship of Brands with Customers; Building Successful Brands. Terms associated with Brands Understanding Various Terms; Brand Names and Brand Extensions; Co-Banding and Corporate Branding; Brand Associations and Brand Image. Management of Brand Brand Loyalty; Brand Relationship; Brand Equity; Brand Management
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Accounting Principles: A Business Perspective‚ Financial Accounting (Chapters 1 – 8) A Textbook Equity Open College Textbook originally by Hermanson‚ Edwards‚ and Maher Fearless copy‚ print‚ remix(tm) www.textbookequity.com www.opencollegetextbooks.org ISBN-13: 978-1461088189 ISBN-10: 1461088186 License: CC-BY-NC-SA p. 1 of 433 About This Publication Simply put‚ you may copy‚ print‚ redistribute‚ and re-purpose this textbook or parts of this textbook provided that you give attribution
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