Garnier fructis — Presentation Transcript 1. MARKETING MANAGEMENT 1 PRESENTATIONBRAND DOSSIER OF “GARNIER FRUCTIS” 2. AGENDAIntroduction to GarnierBrand Positioning and RepositioningStrategies Adopted Advertising Sales Promotion Segmentation Distribution StrategyTackling CompetitionSWOT AnalysisMarket Research AnalysisNet Take AwayRecommendation 3. INTRODUCTION TO GARNIER Garnier is a division of LOreal that produces hair careproducts‚ including the Fructis line‚ and skin
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Dry Herbal Shampoo Spray Marketing Plan The hair care market is weathering the global recession but as Emma Reinhold reports‚ brands need to be mindful of consumer spending habits and adapt accordingly. You are never too young or too old to start taking care of your hair. In fact‚ hair care and protection should be an essential part of your health‚ fitness‚ and beauty regime. If you take care of your hair‚ your skin will take care of you! However‚ with all of the shampoos‚ creams‚ and potions
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Comparison and Contrast Essay Two Kinds of Shampoo Fraddy Guillen Writing Level 5 Professor: Martha Guerra 10/30/2012 My hair‚ My way. Last month when I went shopping to BJ’s‚ I notice that the shampoo I’ve using since 4 years ago ran off of the market‚ I was complete disappointed‚ I looked everywhere for it‚ and every place I went‚ they told me the same‚ that if was off of the market. I went back to BJ’S and started looking for a similar shampoo‚ but there were many choices that I didn’t
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Competitor analysis on shampoo market Industry perspective In industry perspective‚ a company can define its competitors as other companies offering similar products and services to the same customers at similar prices. Competitive positions on existing brands: Market leader : Rejoice ‚ ‚ Vidal Sassoon‚ Pantene and Head & Shoulders (P&G is the No. 1 consumer goods company in Hong Kong. It is also the category market leader in Baby care‚ Shampoo‚ Conditioner‚ and Facial Moisturizer.- http://hk-tw
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are bad for your hair? With mine and jocey’s Natural shampoo that won’t happen. It’s cheap and safer for your hair. Not all shampoos are created equally. Many contain chemicals that will only irritate sensitive scalps or dry out your scalp when you use them on a regular basis. Not all store-bought shampoos are really all natural. The only way to know what you are dealing with is to make your own shampoo at home instead because store shampoo products cannot be trusted. Liquid castile soap which
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Tobacco Advertising in India‚ Conflicts of Interest‚ and Steps in an Ethical Decision Making Process” There were many arguments in favor of the ban on tobacco advertising in India and many arguments against it. Also‚ a conflict of interest issue existed between the Indian government and the welfare of its citizens. However‚ governments can follow the steps in the ethical decision making process that are outlined in the course textbook in order to make a decision regarding tobacco advertising. In the
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in favor also pointed out that tobacco advertising is often focused on young people‚ and that the advertisements encouraged children and young people to try cigarettes in hopes that they would start smoking. If more people start and continue smoking inevitably‚ there will eventually be more healthcare costs. The conflict of interest that surrounds this issue is that the tobacco industry is one of the biggest employers in India‚ so if tobacco advertising is banned‚ and tobacco sales drop‚ 26 million
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Definition of Positive analysis A positive statement is a statement about what is and that contains no indication of approval or disapproval. Notice that a positive statement can be wrong. "The moon is made of green cheese" is incorrect‚ but it is a positive statement because it is a statement about what exists. Positive analysis of economic growth Economic growth is measured as the annual percent change of gross domestic product (GDP). The Gross Domestic Product (GDP) in Pakistan expanded 3
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of the ban on tobacco advertising the proponent of a ban argue that tobacco advertising does not increase the market for tobacco products. They only seek to influence the brand decisions of existing smokers and informing adults. One of the firms submitted to the commons Health Committee “Cigarette advertising does not cause people to take up smoking. Simply put‚ cigarette advertising has two purposes-to maintain brand loyalty and encourage smokers to switch brand.”Advertising is the major challenge
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accurate information about the services provided by doctors benefits all parties in the healthcare system. Advertising has a role to play in keeping patients informed‚ but it also has the potential to mislead. Misleading advertising coupled with alack of consumer knowledge can lead to patients being exploited‚ medical services being used inappropriately or unnecessarily‚ and patient harm. Advertising that is both truthful and not misleading is not fundamentally unethical. The content’s presentation and
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