Case Study to be Advised shortly . You will be required to read the case study and provide an outline recommendation regarding: a) the customer and market audit and b) the product / service audit that would be needed in order to develop a marketing programme aimed at re branding this product for this business entity . Provide recommendations regarding marketing objectives and strategies that should be developed. This will be shortly available on the Assessment web site
Premium Decision making Scientific method Case study
Overview of the haircare segment •Value of shampoo segment - Rs 4‚000 Crore • Growth rate -18 per cent annually. Estimate for 20134700 crores • Market penetration – 85% 0.4 12.8 Shampoo 38.7 46.9 •Categorized into 3 segments – Economy‚ Popular & Premium • Bottles contribute to 54% of sales value while sachets contribute 46% Conditioner Hair colourants Styling agents Perms & relaxers Market Share in shampoo segment 14.00% 1.00% 4% 43% 9% 29%
Premium Marketing Hair care
know that constantly using heating tools on the hair can damage and harm it. Using dry shampoo can give your hair a break and still freshen it up by absorbing oil that the hair follicles create at the roots. It’s convenient especially on busy days when you don’t have time to take a shower before returning to work‚ or during traveling when you don’t have access to a shower. Why would anyone want to use dry shampoo‚ you ask? For one‚ it saves on non-recyclable packaging‚ because you can repeatedly
Premium Hair Hair care Cleanliness
National Science High School City of Puerto Princesa “ MALUNGGAY LEAVES AS SHAMPOO” A Project Proposal in Partial Fulfillment in the subject Elective Science IV Antonieta C. Miguel Adviser Eden E. Gutierrez The researcher 2011-2012 Background of the Study This research is entitled “Malunggay leaves as Shampoo” this research is all about using malunggay leaves as shampoo. Malunggay leaves once considered a poor man’s vegetables but now it is known
Premium Vitamin Water Nutrition
Advertising is about illusion Pro: * Advertising creates desire and implies that the product makes you happy * - talking positively about something will make people chose it * - advertising provides things with a meaning * The type of product being advertised is not really important Contra: Advertisers perform a useful service to out community Pro * Advertising creates mass markets therefore goods are cheap * Purpose is not only to sell goods but to inform For example:
Free Internet History of the Internet Censorship
Direct to consumer advertising has been a huge discussion for many years with physicians‚ without any research justifying who is right in this argument. Direct to consumer advertising to me is divided into two sections‚ the pro & anti. There are things that both sides present to the defense such as the difference between awareness and misleading information. The pros side has pride that the DCTA’s usefulness is bringing awareness‚ whether it is through awareness of certain side effects or disorders
Premium
Case Study La Shampoo 14/08/2011 Senay Sumercan 23307188 Evandra Tamzil 21215553 Jimmy Adrian Yulianto 21761728 Nuttapong Sungkhawun 21431760 Fastrelia Astrelia 21763038 In 1989 La Shampoo had began a very slow descent‚ but the company had not really addressed the problem till about two years ago. The problem? La Shampoo’s ability to keep up to date with the demands of the market. La Shampoo failed to comply with
Premium Marketing Brand Time
skin care Disposable diapers Product Shampoo Toothbrush Men Grooming Respiratory Health care Hair color 2.0 Situational Analysis SWOT analysis Strengths:- • Established company in India • Various brands are known to people • Strong distribution network • Availability of products in different sizes Weaknesses:- • • • • Less proliferation in rural market Always lagging w.r.t Clinic All Clear increase in usage of shampoo due to increase in awareness increasing real
Premium Marketing Supply chain management SWOT analysis
Marketing Strategy of CLEAR Shampoo in China Contents 1. Introduction In Chinese shampoo market‚ many companies are facing the same problem---Homogenization. It is‚ therefore‚ significant to adopt effective marketing strategy to attract target and potential customers. As for CLEAR shampoo‚ it is one of the most distinguished shampoo brands all over the world and belongs to Unilever. Before CLEAR came to China‚ it has become the top brand in dandruff market in South America‚ Europe and Southeast
Premium Marketing Pricing
their treatment of women‚ their solution to this problem is to “rewrite the rules” (AlwaysBrand). This vague statement gives no clear course of action to uplift girl’s self-esteem and demonstrates how ineffective the Always commercial is in being a pro-feminist ad. Is it even plausible to think the Always ad can actually be effective in changing the negative stigmas of women? These negative outlooks society has on women are not illegal; there is no law that claims people must empower women. The problem
Premium Girl Feminism Woman