Search Engine Strategies Perhaps the most important -- and inexpensive -- strategy is to rank high for your preferred keywords on the main search engines in "organic" or "natural" searches (as opposed to paid ads). Search engines send robot "spiders" to index the content of your webpage‚ so let’s begin with steps to prepare your webpages for optimal indexing. The idea here is not to trick the search engines‚ but to leave them abundant clues as to what your webpage is about. This approach is called
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Running head: MERGERS AND ACQUISITIONS Mergers and Acquisitions Southwest Airlines Acquires Air Trans Airways Dr. Penny Wilkins BUS 508: Contemporary Business – Assignment #2 May 17‚ 2014 Mergers and Acquisitions Southwest Airlines Acquires Air Trans Airways In 1966‚ while sitting in a small diner‚ Rollin King‚ a Texas businessman presented his attorney‚ Herb Kelleher with an idea. The idea entailed creating a new airline‚ one that would offer low fares to passengers and
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BRAND– “NESTLE INDIA” ABOUT THE THEME FAST MOVING CONSUMER GOODS (FMCG): Fast moving consumer goods are goods which have quick turnover and also has very low cost. FMCG sector (India) is the fourth largest sector in the economy and also provides employment for more than 3 million people in downstream activities. FMCG products are products which are bought by consumers frequently such as toiletries‚ cosmetics‚ soaps‚ plastic goods‚ other personal hygiene products‚ packaged food products
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1) How this close relationship has benefitted Red Bull as a brand? First of all‚ Kastler’s and Partners had benefitted red bull as a brand by transformed conventional marketing into integrated marketing communication which different from others. From the collaboration from both parties Red bull and Kastner able to realized that advertising would only help to increase awareness and likeability it would not increase understanding and acceptance of product thus they focusing on aspiration image and
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Introduction This is a case study of Aneka Jacobsen‚ who seeks cardiac rehabilitation (CR) phase III‚ after a recent myocardial infarction (MI) which is commonly known as a heart attack. This is considered the intensive supervised phase‚ usually 4-6 weeks post event and discharge from hospital. It may be offered in supervised groups within the outpatient department of a hospital‚ in community setting or as part of a home-based package. The case study briefly examines her past and current history
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Today with sales of over Rs 2‚000 crore Wheel is ’Brand No 1’ in the HUL portfolio not to mention the world’s largest selling detergent in volume terms. If Wheel were to be a standalone company it would rank 228 on the ET 500. Nitin Paranjpe ‚ CEO‚ HUL‚ puts it rather succinctly when he says that every second Indian is a Wheel consumer. optimum supply chain and wide distribution reach together have delivered a winning proposition. What started as a test pilot for building a low cost mobile activation
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org/annual_mtg_papers/2007/0106_1015_2004.pdf 7. The impact of sales promotion on organization effectiveness in Nigerian manufacturing industry http://universalresearchjournals.org/ujmbr/pdf/2012/October/Williams%20et%20al.pdf 8. Impact of Sales Promotion Tools on Consumer’s Purchase Decision towards White Good (Refrigerator) at Durg and Bhilai Region of CG‚ India http://www.isca.in/IJMS/Archive/v2/i7/2.ISCA-RJMS-2013-057.pdf 9. The Affect Of Sales Promotion On Consumer Interest To Purchase In IKCO Automotive
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Session 11 D o N ot Promotion‚ Sales Management‚ Direct Marketing& P.R July 24‚ 2012 • Direct marketing • Interactive marketing • Word-of-mouth marketing • Personal selling D o N ot C • Advertising • Sales promotion • Events and experiences • Public relations and publicity op y Modes of Marketing Communications op y What is Sales Promotion? D o N ot C Sales promotions consist of a collection of incentive
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[pic] MARKETING II(post case analysis) Loyalty Program[pic] Sales Promotion is a key ingredient in marketing campaigns which consists of a collection of incentive tools‚ mostly short term that are designed to stimulate quicker or greater purchase of particular products or services by consumers or the trade. Sales contests/incentives: Aims at including the sales force or dealers to increase their sales results over a stated
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your birthday with a $10 Reward from World Market! Print your coupon and shop in store‚ or shop worldmarket.com and enter the coupon promotion code when you check out. Sorry‚ this Reward excludes alcoholic beverages. To redeem in store: present this coupon. 50 57 0 3 21 0 0 0 3 11 0 0 0 0 61 9 2 99 9 3 To redeem online: go to worldmarket.com and enter promotion code WME124BD0417404869 at checkout. Enter World Market Explorer Member ID at time of purchase in store to redeem this $10 Birthday
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