Zeithaml & Bitner (2003: 85) states that: "Service quality is a focused evaluation that reflects the customer’s perception of specific dimensions of service: reliability‚ responsiveness‚ assurance‚ Empathy‚ tangibles. Satisfaction‚ on other hand‚ is more inclusive: it is influenced by perceptions of service quality‚ product quality‚ and price as well as situational factors and personal factors Zeithaml & Bitner (2003: 85) states that: "Service quality is a focused evaluation that reflects the customer’s
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2 Quality 3 Competitiveness 3 Why Quality Influence Competitiveness 4 Cost of Poor Quality 5 How Poor Quality Affects Competitiveness 5 Causes of Poor Quality 6 Man 6 Material 6 Machine 6 Management 6 Method 6 Environment 6 Case on Quality Failure 7 Quality Guru: Joseph Juran 8 Quality Failure 8 Toyota’s Recalls 8 Toyota’s Response 9 Implementation of Juran’s Teaching in Toyota 9 Quality Improvement 9 Quality Control 10 Methods to Overcome Poor Quality: Purpose
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The Quality Gurus The six Quality Gurus I have chosen to write about are Dr. Joseph Juran‚ Dr. W. Edwards Deming‚ Philip Crosby‚ Dr. Shigeo Shingo‚ Dr. Genichi Taguchi and Dr. Kaora Ishikawa. All of these people have made significant contributions to improving businesses‚ healthcare organizations‚ governments and countless other organizations. A guru is a good‚ wise person and a teacher above all else. This is coupled with these people with an approach to quality in business and life that has made
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was made an honorary member of the American Society for Quality (ASQ)‚ one of many awards and commendations bestowed on him. In support of his nomination it was said that his leadership in the quality control field was unsurpassed‚ and his influence would be felt for a long time in engineering‚ quality fields and industry sectors‚ throughout the world. Taguchi is famous for his pioneering methods of modern quality control and low-cost quality engineering. He is the founder of what has come to be known
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While Implementing Quality Management System For A Sustainable Development Of Organizations. Economic Journal‚ 90-98. 2. Lakshman‚ C. (2006). A Theory of Leadership For Quality: Lessons From TQM for Leadership Theory. Total Quality Management‚ 41-60. 3. Peter Hoonakker‚ P. C. (2010). Barrirers And Benefit Of Quality Management In The Construction Industry: An Empirical Study. Total Quality Management‚ 953-969. INTRODUCTION Many experts believe that the key to successful quality management begins
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Ishikawa’s Definition of Quality We engage in quality control in order to manufacture products with quality‚ which can satisfy the requirements of the consumer. The mere fact of meeting national standards or specifications is not the answer. It is simply not sufficient. Japanese Industrial Standards (JIS) or international standards established by the International Organization for Standardization or the International Eletrotechnical Commission are not perfect. They contain many shortcomings
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Product quality means how good it is. Its measure of how well a delivered product meets the customer expectation. But it’s depend how upon various factor which are not the same for all product. While service quality is involves a comparison of expectation with performance. Service quality is measure of how well a delivered service matches the customer expectation. It was involve a comparison of expectation with performance. Product quality is usually involves a comparison of expectation with performance
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THE HISTORY OF PANTENE Pantene is arguably the most famous name in hair care‚ but just how long has Pantene been around‚ and what has gone into making it such a recognized authority on beautiful hair? We’ve gone back to the beginning to illuminate some of the milestones in Pantene’s rich heritage. 1947 Pantene is Born Inspired by the ingredient panthenol‚ Pantene‚ owned by Swiss drug company Hoffman-LaRoche‚ makes its debut as a premium hair care line across Europe‚ replete with glass bottles
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situation of Pantene. The internal analysis includes branding analysis‚ objectives‚ target market‚ company and brand analysis‚ industry‚ product‚ price‚ consumption value‚ financial trend and distribution channels. The external one contains political‚ economic‚ social‚ technological and environmental forces. In competitive analysis‚ Pantene has a competitive advantages promotion and strong distribution network. Due to the high technology support‚ Pantene products are famous for good quality and great
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What is quality? Quality is a measure of how good and satisfying a product is to the consumer. The ISO standard explains quality as "the totality of features and characteristics of a product or service that bears its ability to satisfy stated or implied needs." Meaning that the quality of a product/service is defined in matter of the features it presents to the customer and the rate of satisfaction it is providing to its user/consumer. The quality depends not only on its features it depends on the
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