and external situation of Pantene. The internal analysis includes branding analysis‚ objectives‚ target market‚ company and brand analysis‚ industry‚ product‚ price‚ consumption value‚ financial trend and distribution channels. The external one contains political‚ economic‚ social‚ technological and environmental forces. In competitive analysis‚ Pantene has a competitive advantages promotion and strong distribution network. Due to the high technology support‚ Pantene products are famous for good
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notion of culture. In the relation to the prior terms I will study the theory of marketing and marketing strategy (J.Hunt‚ J.K.Johansson‚ M.F.Akkaya). The aim of this research is to point out the differences in marketing strategies of “Pantene’s” shampoo in different countries. Pantene’s brand is being represented in many different countries where women have a completely different view of beauty and health look. That is why Pantene’s marketing strategies depend on the country and culture. In relation
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Pantene Pro"“V â Shampoo & Conditioner Environmental and SWOT Analysis Environmental Analysis Introduction: Pantene Pro-V‚ one of the world ’s leading hair care products‚ delivers over $1.7 billion a year to its parent company‚ Procter & Gamble. Procter & Gamble experiences annual sales of over $40 billion and is one of the world ’s largest advertisers "“ ahead of General Motors and Phillip Morris. Pantene Pro-V is targeted at women 18-49‚ and is positioned as the brand that makes hair
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PANTENE A one-billion dollar brand became a three-billion dollar world-class category leader. CHALLENGE Mathilde Delhoume: Hi‚ I am Mathilde Delhoume‚ I’m the Global Advertising Development Manager for Pantene at P & G. Debby Reiner: I’m Debby Reiner‚ I’m the Global Account Director on Pantene. Thomas Puckett: I’m Thomas Puckett‚ and I’m the Global Creative Director on Pantene. MD: Pantene and Grey has been a long story‚ so as in any long relationship there has been different phases. DR:
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. Marketing Plan (MP): Grading Criteria Student Name: TOTAL ASSESSMENT /100 Marks /30 Marks = _____ Plan Section Maximum mark Awarded Comments Executive Summary 5 Market situation analysis‚ including trends and competitors and PESTLE 25 SWOT analysis 10 Objectives 10 Strategies 15 Action / tactics 15 Financial outcomes (profit and loss) 10 Monitoring‚ evaluation and control – including contingency
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THE HISTORY OF PANTENE Pantene is arguably the most famous name in hair care‚ but just how long has Pantene been around‚ and what has gone into making it such a recognized authority on beautiful hair? We’ve gone back to the beginning to illuminate some of the milestones in Pantene’s rich heritage. 1947 Pantene is Born Inspired by the ingredient panthenol‚ Pantene‚ owned by Swiss drug company Hoffman-LaRoche‚ makes its debut as a premium hair care line across Europe‚ replete with glass bottles
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SHAMPOO BY MANEESHA .R BSC PHYSICS DEFINTION: Shampoo is a hair care product used for the removal of oils‚
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* 1. a project on SHAMPOO INDUSTRY PANTENESUBMITTED TO: SUBMITTED BY:PROF: KUMAR MOHANTY ANSUMALI BEHERA (174) SASWAT KUMAR SAHU(175) MUKESH SHARMA (176) DAISY RANI (177) 0 * 2. CONTENT PAGE NUMBER Introduction 2 Company Overview 3 Product Intrduction 4 Marketing Concept 4 Marketing Mix 5 Over All marketing Strategy 7 Swot Analysis 8 BCG Matrix 9 Marketing Research 11 Marketing Research Process 12 Consumer Behaviour 13 Conclusion 14 1 * 3. IntroductionPurpose of the project:The project has
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Learnings 10 9. References 10 THE PRODUCT Shampoo is a hair care product used for the removal of oils‚ dirt‚ skin particles‚ environmental pollutants and/or other contaminant particles that gradually build up in hair. Shampoo‚ when lathered with water‚ is a surfactant‚ which‚ while cleaning the hair and scalp‚ can remove the natural oils (sebum) which lubricate the hair shaft Because of the function it serves‚ shampoo seems to be a favorite product for all class of customers. The
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John Appleseed 11/21/13 English Prd. 3 SHAMPOO Shampoo- simile‚ hyperbole‚ alliteration‚ metaphor‚ personification‚ onomatopoeia‚ oxymoron Time out By Jana Ghossein Help how much my heart hurts My mouth is as dry as a desert My throat is sore My voice is a goner My heart is beating as fast as a tiger My hand is a rattling snake My face is a tomato Bye bye‚ boring life I cannot take it no more I lay my head Upon my knee Now blow the whistle referee The poem‚
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