Study the buying behavior of consumers regarding branded shampoos in Ludhiana Research Project Report Masters in Business Administration By Jasdeep kaur Table of Contents |Chapter No. |Particulars |Page no. | |1 |Introduction |8-16 | |2 |Research Methodology
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P’S ANALYSIS OF PANTENE PRO-V PRODUCT: Clearly‚ Shampoo is more than just shampoo when P&G sells it. P&G’s great successin the rough-and-tumble shampoo world comes from developing an innovativeproduct concept. An effective product concept is the first step in marketing-mixplanning.Philip Kotler defines product as Anything that can beoffered to a market for attention‚ acquisition‚ use or consumption that might satisfy a -want or need. It includes physical objects‚ services‚ persons‚places
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Angelo A. Martinez EN 11 R-49 On the 1st of July 2007‚ Unilever launched its new shampoo brand: Clear Anti-Dandruff Shampoo. It claims to rid the hair of men and women alike of all dandruff‚ and nourish the scalp at the same time. Once it was launched‚ there was immediately alot of buzz over the product. Maybe it was because the product contained Zinc Vitanol‚ an ingredient not used in any other anti-dandruff shampoo. Or maybe it was just because it was marketed well‚ having high-quality television
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Shampoo Industry 20.11.02 Category : FMCG Product : Shampoo This Presentation Covers • • • • • • • • • • • • • What is FMCG ? Characteristics of FMCG products Hair Care Category in India Types of Shampoos Hair Care Facts Market Size Awareness Shampoo usage details Penetration details Growth in this industry Evolution of shampoo as a product The top brands Ad Spends‚ and brands on the net What is FMCG ? FMCG refers to consumer non-durable goods required for daily or frequent use. Typically
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COURSE TITLE: MARKETING MANAGEMENT COURSE CODE: ZD 6703 MARKETING PLAN: HIMALAYA HEAL HAIR SHAMPOO BY KOK HONG LEONG - ZP01949 WONG CHING WOOI – ZP01963 1.0 EXECUTIVE SUMMARY Himalaya Global Holding Ltd. is well known India based company producing herbal healthcare products began from 1930 when a curious man riding through the forest of Burma saw restless elephants being fed the root of a plant‚ Rauvolfia serpentine‚ which helped pacify them. Fascinated by the plant’s effect on elephants
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a.How would you criticize the study in terms of its usefulness to you? In the first impression the product is creates an image as described below All Over Hair & Body Shampoo is a versatile product that works beautifully as a shampoo and body wash‚ making it extremely convenient for everyday use. The rich‚ cushiony formula can be used on any hair type‚ cleans hair in one application‚ and rinses easily with no build-up or even a hint of dryness! All Over Hair & Body Shampoo’s fragrance-free formula
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how does hair conditioner works? 1. As most of us are aware‚ conditioners are meant to moisturise hair from the roots to the tip. They are made up of different types of softening and moisturising ingredients that make hair shinier‚ softer and glossier. Primary ingredients include surfactants‚ moisturisers‚ glossers‚ detanglers‚ thermal protectors‚ lubricants and essential fatty oils. 2. The ingredients such as fatty oils and moisturisers lend a coating of humectants to the hair to lock the
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Jhalani 2011233 Yugmala Singh 2011238 Aditya Vikram 2011248 [SUPER SHAMPOO] Formulating an effective value delivery process to tap into an existing and prospective consumer market. Introduction The case analyzes the response of the non-users of shampoo in an emerging environment‚ India. The non-users belong to the lower end of the socio-economic spectrum and they respond with their perceptions about the category of shampoo and well-known brands. The entrepreneur ’s challenge is to obtain the
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La Shampoo is a high quality and more expensive product that has the same marketing strategy over years. From 1989‚ the line start to slowly decline its sales. The ad agency tried to develop new look campaign‚ but this solution did nothing for La Shampoo sales and customers didn’t even noticed the change. Caroline‚ the brand manager wanted a new marketing plan to improve the sales and increase the market share‚ not to just keep the product remain on retailer’s shelves. She made a marketing meeting
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type of business you have created including: a. the product or service‚ and general staffing plan. Provide a rationale for your plan. b. The form of your business and the benefits it offers your particular business‚ c. A chart of accounts specific to your business‚ including a rationale as to the selection of each account. (Note: The chart of accounts is a blueprint of your business for the lender/investor. It should report the expected resources that you will consume in your business (assets)
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