Case Study: Indian Super Shampoo QUESTION 1: What are the category beliefs among non-users of shampoo? (Pages 16 &17 Exhibit 9) Based on analysis of the Indian mass market‚ it was discovered that among non-users of shampoo‚ most users washed their hair infrequently. This is against the backdrop that 48% of respondents wash their hair only once per week while 43% twice. The shampoo category questionnaire revealed that most persons did not use Shampoo to wash their hair‚ but used other products
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DOVE CONDITIONER&SHAMPOO VARIETIES 300ML SWOT ANALYSIS Strengths Dove conditioner shampoo varieties are products of the Dove Company. However‚ Unilever is the parent company of Dove products. As well know‚ Unilever is a Anglo-Dutch multinational corporation that owns many of the world’s consumer product brands in foods‚ beverages‚ cleaning agents and personal care products. Therefore‚ Dove conditioner shampoo varieties own a strong brand name and image as a part of a wide range of leading brands
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DOVE CONDITIONER&SHAMPOO VARIETIES 300ML SWOT ANALYSIS Strengths Dove conditioner shampoo varieties are products of the Dove Company. However‚ Unilever is the parent company of Dove products. As well know‚ Unilever is a Anglo-Dutch multinational corporation that owns many of the world’s consumer product brands in foods‚ beverages‚ cleaning agents and personal care products. Therefore‚ Dove conditioner shampoo varieties own a strong brand name and image as a part of a wide range of leading brands
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production of a new conditioning shampoo that will require the purchase of new mixing machinery. The machinery will cost $375‚000‚ is expected to have a useful life of 10 years‚ and is expected to have a salvage value of $50‚000 at the end of 10 years. The machinery will also need a $35‚000 overhaul at the end of Year 6. A $40‚000 increase in working capital will be needed for this investment project. The working capital will be released at the end of the 10 years. The new shampoo is expected to generate
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Thanaporn Student ID Number: 52113609 Professor Lailani L. Alcantara June 24‚ 2014 Case Study Analysis “Can This Brand Be Saved” Introduction La shampoo introduced in 1975. It is a high quality and more expensive product than its competitors. La Shampoo had “a stylist image” which targeted at women between the age of 15 and 30. La Shampoo has the same marketing strategy and same slogan over year. La Shampoo’s basic products and package had been modified several time but its look remained unchanged
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2 Quality 3 Competitiveness 3 Why Quality Influence Competitiveness 4 Cost of Poor Quality 5 How Poor Quality Affects Competitiveness 5 Causes of Poor Quality 6 Man 6 Material 6 Machine 6 Management 6 Method 6 Environment 6 Case on Quality Failure 7 Quality Guru: Joseph Juran 8 Quality Failure 8 Toyota’s Recalls 8 Toyota’s Response 9 Implementation of Juran’s Teaching in Toyota 9 Quality Improvement 9 Quality Control 10 Methods to Overcome Poor Quality: Purpose
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Total Quality Management (TQM) is a management strategy that puts awareness of quality at the heart of all organizational processes. This is combined with a strong philosophy of lowering costs by eliminating waste and defects. So TQM can be described as a management system that aims at a continual increase in customer satisfaction while continually lowering real costs. The father of TQM was William Deming‚ an American college professor‚ author‚ and consultant. Deming played a major role in improving
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OF METU STUDENTS ON SHAMPOO CONSUMPTION The word “shampoo” comes from the Hindu word champo which means “head massage”. In United Kingdom‚ there were special places to get head massage like Turkish baths where even the kings facilitate from. In the 1860s‚ the meaning of the word shifted from the sense of massage to applying soap to the hair. Then later‚ English hairstylers found new way of using soap on the hair‚ boiled down it and added herb in it. By the way‚ today’s shampoo started to compose
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What is quality? Quality is a measure of how good and satisfying a product is to the consumer. The ISO standard explains quality as "the totality of features and characteristics of a product or service that bears its ability to satisfy stated or implied needs." Meaning that the quality of a product/service is defined in matter of the features it presents to the customer and the rate of satisfaction it is providing to its user/consumer. The quality depends not only on its features it depends on the
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audit about dry shampoo. The products‚ we called dry shampoos‚ are look like powders or sprays‚ which are cleaned into the hair roots and brushed dandruff out. They were a good solution for the people who want to clean up‚ but they don’t have condition for washing their hair with shampoo and water. In my opinion‚ the dry shampoos have vast potential for future development. About this article‚ I plan to analyses the consumer influences and marketing decisions about dry shampoos from some aspects
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