Pantene Pro"“V â Shampoo & Conditioner Environmental and SWOT Analysis Environmental Analysis Introduction: Pantene Pro-V‚ one of the world ’s leading hair care products‚ delivers over $1.7 billion a year to its parent company‚ Procter & Gamble. Procter & Gamble experiences annual sales of over $40 billion and is one of the world ’s largest advertisers "“ ahead of General Motors and Phillip Morris. Pantene Pro-V is targeted at women 18-49‚ and is positioned as the brand that makes hair
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abovementioned brand will be analysed in the different parts of the world and the conclusion will be made according to the results of the future study. Hence‚ I will make the conclusion how the cultural differences influence the marketing strategy of Pantene shampoo in different countries. 2. KEY THEORETICAL CONCEPTS 2.1. DEFINING CULTURE It will be beneficial for this research to look on the notion “culture” first. For example‚ Kroeber and Kluckhohn’s definition of culture says „Culture consists
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is doing about the shampoo product which is Sunsilk shampoo. The brand of Sunsilk is primary targeted on women and it is one of the products from Unilever Company. Unilever Company has divided in 3 categories of brand which are food‚ home care and as well as personal care. Sunsilk is one of the hair care product in the personal care brand. It is a global brand and sells in 80 countries around the global. No matter any type of hair or problem‚ Sunsilk products will know how to make your hair feel
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report tells us that how company selects their segmentation‚targeting and positioning strategy for a specific product sunsilk shampoo.This report tells that what are the pricing‚promotion‚ and packing strategy of sunsilk shampoo.It also mentions that what is the version of sunsilk shampoo launch into the market according to consumer need and evaluation. What competitive strategies sunsilk follows is also include in this report marketing programs and promotional activities are clearly and briefly cover
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Build top of the line consumers’ awareness. · Creating a personality of the brand. Besides having these general objectives‚ the advertising objectives are set avoiding to the advertising strategy for each product‚ e.g. Sunsilk advertising objectives since it was being re-launched were: · To increase the usage. · Conditioning benefits. · Makes the hair appear clean and shiny. · Imparts a feeling of freshness-due to fragrance. · Easy to manage‚ silky‚ soft hair. · Unique shampoo for every
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PANTENE A one-billion dollar brand became a three-billion dollar world-class category leader. CHALLENGE Mathilde Delhoume: Hi‚ I am Mathilde Delhoume‚ I’m the Global Advertising Development Manager for Pantene at P & G. Debby Reiner: I’m Debby Reiner‚ I’m the Global Account Director on Pantene. Thomas Puckett: I’m Thomas Puckett‚ and I’m the Global Creative Director on Pantene. MD: Pantene and Grey has been a long story‚ so as in any long relationship there has been different phases. DR:
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and external situation of Pantene. The internal analysis includes branding analysis‚ objectives‚ target market‚ company and brand analysis‚ industry‚ product‚ price‚ consumption value‚ financial trend and distribution channels. The external one contains political‚ economic‚ social‚ technological and environmental forces. In competitive analysis‚ Pantene has a competitive advantages promotion and strong distribution network. Due to the high technology support‚ Pantene products are famous for good
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MANAS PANDEY MOB: +91-8303503433 E-mail id :- mpandey840@gmail.com OBJECTIVES ➢ To obtain a challenging position in an esteemed organization‚ where my knowledge‚ and skills will be contributed towards the development of the organization. . current profile ➢ Presently working as a Trenee Engineer‚ Department of Production. Working with Prayag Polymer Pvt. Ltd. Company is G-30‚ upside Industrial area‚ Naini‚ Allahabad ( U.P) (From 2nd July-12
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100%. As far as penetration of shampoo in the rural areas isconcerned it has risen by almost 18% in the current scenario.The top shampoo brands in India include Sunsilk‚ Clinic Plus‚ Dove and Pantene. Thecompany that leads the shampoo market in India is Hindustan Unilever Limited. The top 2 * 4. three most sought after brands Sunsilk‚ Dove and Clinic are produced by HUL. Thecompany holds a 44% market share in the Indian shampoo industry. It is said that HULearns almost 8% of its revenue from
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A RESEARCH REPORT ON “Impact of sales promotion on consumers‚ Retailers & Wholesalers-with special reference to Sunsilk shampoo At Bhilai region” Submitted in partial fulfillment for the award of degree of MASTER OF BUSINESS ADMINISTRATION OF SWAMI VIVEKANAND TECHNICAL UNIVERSITY‚ DURG (C.G) SESSION : 2006-2008 Submitted by SUSHMITA YADAV MBA II Semester‚ 2007 Approved by Dr. PRATAP .B. DESHMUKH DEPARTMENT OF MANAGEMENT BHILAI INSTITUTE OF TECHNOLOGY
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