Thai Pantene Ad: You Can Shine Yesterday‚ I saw an impressive video posted by my friend on Facebook. It’s a Thai Pantene commercial about a deaf and mute girl who plays the violin. At first‚ I didn’t know that it was actually a shampoo commercial because it’s quite long (4:30) and looks more like a movie trailer. A lot of people was inspired by the advertisement while a few contradicted it. I‚ for one was captivated by the video but I have to admit that the advertisement failed in so many levels
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Hindustan Unilever Ltd (HUL). The case focuses on HUL’s strategy for growing two mature brands with mass appeal – Lifebuoy (bath soap) and Sunsilk (shampoo)‚ by targeting new segments in innovative ways. In 2002‚ the company started a marketing program:- Lifebuoy ’Swasthya Chetna’ (’Health Awakening’)‚ targeting the bottom of the pyramid (BoP) segment in India. Sunsilk Gang of Girls (GoG)‚ targeting the increasing number of Internet-savvy girls. In 2003-04‚ the sales of Lifebuoy grew by 20%. According
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Executive summary Sunsilk is one of the world ’s most popular hair care brands and is currently marketed in more than 50 countries. It was launched in India in 1964 .Over the decades it has been revamped‚ constantly keeping it contemporary with the changing times and consumer preferences. Objective: To enable brand image measurement of Sunsilk. Methodology: The two models developed are: 1 Model used Instrument of data collection Sample size Brand asset valuator model Questionnaire 25 respondents
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Marketing Mix + Sunsilk = Progressive Career There were so many products that launched everyday in different parts of the world. In just a blink of eye different products of different kinds were made. Just like Sunsilk—a worldwide shampoo product‚ is one of those many products that were made to supply all our needs for everyday existence. The purpose of this product review is to know the marketing mix of the given product. After knowing the marketing mix‚ I can conclude why this
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lotus flower surrounding it. There is a paragraph in Arabic with the only English words being “Lively Clean and Fresh”. After some investigation I discovered that this ad was part of a campaign for “Covered Hair” by the Western Hair Care Company Sunsilk in Pakistan. It was aimed at young girls and women who cover their hair as part of religion‚ but are still aiming to be modern‚ fashionable‚ contemporary and elegant at the same time. The advertiser has extensively utilised the colour green‚ with
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Sunsilk http://www.unilever.co.uk/brands/personalcarebrands/sunsilk.aspx http://www.unilever.com.my/brands/personalcarebrands/sunsilk.aspx Originally launched in the Netherlands in 1956‚ Sunsilk provides haircare solutions in 80 countries around the globe. No matter the hair type or problem‚ we have the products and the know how to make your hair feel and look beautiful. Our passion in life is to help women celebrate looking beautiful everyday‚ anywhere. Bad hair days are history Take on life
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During the Super Bowl‚ Pantene‚ a popular hair care line debuted several commercials of the daughters of famous football players getting their hair done. The biggest thing about these commercials were that rather than the mothers it was the dads doing their hairs. These commercials were pegged as “Dad Do’s” with the tag line Strong is beautiful‚ making the claim that girls who spend quality time with their dads grow up to be stronger women. These commercials can be viewed and analyzed through 2 of
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Kingston Technology Company | | |[pic] | |Type |Private | |Industry |Technology | |Founded
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we will look onto Pantene‚ the first brand. Pantene is a very popular brand in Asian countries. Most of the people in Asian countries knew about this brand although some may not use it because of the benefits that can be gained as solution for different hair problems among potential users. Practically‚ this brand positioned itself as a hair care product in the market where different potential user are being targeted. Beside‚ we will get to know the history behind this Pantene. Next‚ we will discuss
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Information systems (IS) focuses on the system making use of technology and information technology (IT) focuses on technology and how it can help in disseminating information. Usually Information system are build using the information technology. Information system referring to system designed to create‚ store‚ manipulate‚ communicate and disseminate information. Information systems typically include an IT component but are not purely concerned with IT‚ focusing in instead‚ on the end use of
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