express my gratitude towards my parents and sincere thanks to my friends‚ well wishers for their encouragement and kind co-operation to complete this report. DECLARATION I‚ SANDEEP SINGH BHATIA of PGDBM (2009-11) studying at IMM (INSTITUTE OF MARKETING AND MANAGEMENT)‚ NEW DELHI‚ solemnly declare that the project work titled- ‘’ MARKET RESEARCH ON WATER PURIFIER” was carried out by me at HINDUSTAN UNILEVER‚ in partial fulfillment of the MBA program me. This program me was undertaken as a part
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Strategy Our marketing strategy consists of online communication as well as handing out pamphlets to families to spread the word of our services. Promotion We plan to use online promotions‚ business cards‚ and flyers to advertise our business to the families of young children in Collierville. Using technology to advertise our business is our best approach because of the easy accessibility we have to our customers. We can promote our business by handing out cards and flyers to our consumers that
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order to fulfill its marketing objective of maximizing customer satisfaction by providing high quality products‚ has believed in the following marketing strategy: “Think Global‚ Act Local” Pizza Hut has tried to target each and every diverse population segment either on the basis of age (kids‚ teenage‚ office goers‚ senior citizens) or on basis of lifestyle (singles or couples) or special interest groups (celebrations‚ parties‚ festivals).As a part of the marketing strategy‚ Pizza Hut follows
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Marketing Strategy We will have an outstanding marketing operation. Everyone has a smart phone and spends a considerable amount of their time using it. We will exploit this opportunity. We are going to become a sponsor of some of the beer forums such as Beeradvocate and beerforum. Doing this will get us established with beer aficionados and they will have good things to say about us on the forums. Since we are Big Bens Brewery we are going to run an ad on the Pittsburgh Steelers website and buy
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became the forerunner of Bowerman’s famous 1974 Waffle Trainer. After just 16 years in the biz‚ Nike dominated over 50% of the market share in the US athletic shoe market. As a result‚ Nike went public in December 1980. The company attributes its marketing success to its “word of foot”
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Bovee‚ Courtland L.‚ John V. Thill‚ George P. Dovel‚ Marian Burk Wood. 1995. Advertising Excellence. New York: McGraw-Hill‚ Inc Catanescu‚ C.‚ and G. Tom. 2001. Types of Humor in Advertising and Magazine Advertising. Review Review of Business‚ 22(1/2):92‚ 95 Eriksson‚ L.T.‚ and F. Wiedersheim-Paul‚ F. 1997. Utta Utreda‚ Forska Och Rappottera. Malmo: Liber Eknomi Fugate‚ D. 1998. The Advertising of Services: What is an Appropriate Role for Humor? Journal of Services Marketing‚ 12(6): 453-472 Kumar
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retail industry. It has successfully created a major impact on the people’s behaviour through the introduction of fashionable quality products for low price value. The marketing policy of the company is great as it tries to maintain customer loyalty by following their motto “look good‚ pay less”. Primark also maintain their business strategy for the production and selling of their goods as they buy most of their clothes from same factories as other fashion retailers. The people who are producing them
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Bing Section I: Introduction Bing is a web search engine from Microsoft Corporation. Unveiled in May 2009‚ Bing claimed as a “decision engine” to help people more easily navigate through the overload amount of information to come up with better decisions in purchasing‚ planning a trip‚ researching a health condition or finding a local business. However‚ things seemed not as easy as it was expected. The idea of it being a “decision engine” doesn’t do a great deal to mask the truth that Google
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Integrated Marketing Communications Group-8‚ Sec-C Ajit‚ Anuj‚ Prateek‚ Rohit‚ Vaibhav AIRTEL: Evolution Founded: 7th July 1995 First mobile phone company in the world to outsource everything except marketing and sales and finance operates in 20 countries across South Asia‚ Africa and the Channel Islands The largest cellular service provider in India 4P+2P+3P for AIRTEL 4P’s Product: Airtel is the fifth largest telecom operator in the world with
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Competition is at core of success or failure of firm Competitive strategy is "the search for a favorable competitive position in an industry" Competitive strategy aims to establish profitable and sustainable position against forces that determine industry competition 2 central questions underlie choice of competitive strategy: 1. Attractiveness of industry for long-term profitability and factors that determine it 2. Determinants of relative competitive position within an industry Industry attractiveness
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