Colgate Palmolive Case Problem/Opportunity Richard Werner has to decide which marketing strategy to use with an increase in marketing budget will grow the market share of Colgate The marketing strategy/plan needs to increase overall profit for 2013 Analysis Strengths Big brand awareness‚ #1 in the market share (have 32.4% of market) It is a staple category for most retailers allowing them to get into more stores and offer more promotions as it increases the revenues for the stores Have very good
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MARKETING REPORT Oral Care Market(India)-Mouthwash Submitted by-NISHMA VERMA 8/24/2012 This report deals with oral market of India especially the mouthwash sector. the various aspect of marketing and research and development of mouthwash product are discussed in detail. INTRODUCTION (COSMETIC MARKET) According to to a research RNCOS industrial research-The rising beauty concerns among both men and women are propelling the Indian cosmetics industry‚ which has witnessed a strong growth in
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Marketing presentation-PEPSODENT Changing face of the Indian consumer More aware and selective Has faster changing needs and habits Increased ability to spend on a wide range of products Availability and willingness to use credit Quality conscious Rural consumers are specially price sensitive. A company which was established keeping all these in mind with a vision "Meeting everyday needs of people everywhere" was Hindustan Lever Limited or HLL as we all know. A few fast facts about the company:
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It utilizes the use of logical appeals by having the dentist list facts about the process of whitening one’s teeth. Dr. Kadree tells us that the strength of the enamel is integral to the whitening process‚ and thus makes the recommended toothpaste essential to the viewer. Despite this appeal taking up a bulk of the commercial’s run time‚ however‚ the most prominent appeal‚ in my opinion‚ is the
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Marketing Mix From a modest start in 1937‚ when hand-carts were used to distribute Colgate Dental Cream‚ Colgate- Palmolive India today has one of the widest distribution networks in India - that spans 5.3 million retail outlets across the country‚ of which the company services 20‚00‚000 outlets directly. Below is the comparison of the retail distribution in 2010 and 2012: Creating Market Awareness: CPIL has been able to increase the sales volume of the toothpaste and tooth powder segment
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Investigatory Science Proposal‚ we intend to find out if the practice of putting Zonrox ® bleach in water to prolong rose (Rosa indica) freshness is indeed true. Zonrox ® bleach has always been a common household substance‚ and is used in whitening clothes‚ removing stains‚ and even cleaning the bathrooms. It is a clear substance with a very strong odor‚ and has a pH of 12.6‚ meaning that it is a base. The common household bleach is made up of 5.25% sodium hypochlorite (NaClO). Bleach can cause skin irritation
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career field because I want to help people stay hygiene and have clean teeth. Dental hygienist has certain working conditions‚ post-secondary degree‚ and an average annual salary. Dental hygienist working conditions consist of wearing surgical masks‚ gloves to protect themselves and patients from diseases‚ and interacting with the patient. In this career field the type of work done is removing of tartar‚ stains‚ plaque from teeth‚ apply fluorides‚ take dental x-rays‚ educate patients about good hygiene
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of decay protection & advanced whitening to specific medical needs with Pepsodent G gum care and Pepsodent Sensitive.• The customer expectations of the toothpaste market are good taste‚ fresh breath‚ clean teeth‚ more foam and proper cleaning.• Endorsed by FDI ( the largest dental association globally)• Among the most trusted brands in India (Brand Equity‚ Economic Times‚ India) SEGMENTATION • Rural Areas Geographic • Urban Areas • Normal Behavioral • Whitening • Complete Care • Pepsodent G Demographic
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Beyond”‚ vinegar can clean almost anything inside and outside of your home. A. It is very effective when it comes to removing stains. 1. Vinegar can remove stains from carpet for example pet and food stains. 2. It can be used in the dishwasher to cleanse the dishes better and to remove hard water spots. 3. It can be used as a laundry aid to remove stains‚ brighten clothes‚ and keep from fading‚ and to rinse clothes cleaner and more thoroughly. The smell does
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and dental assistants. Dental care as a whole consists of removing decay‚ filling cavities‚ cleaning and polishing the teeth‚ x-rays‚ checking for cancer of the mouth and many other procedures to maintain a healthy mouth‚ promoting a healthier life. In a nut shell‚ dental hygienists remove soft deposits from teeth‚ teach patients how to practice good oral hygiene‚ and provide other preventative dental care. They examine patients’ teeth and gums‚ recording the presence of diseases or abnormalities
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