eBay: Expanding into Asia On September 3‚ 1995‚ Pierre Omidyar founded eBay in San Jose‚ California. Pierre and his wife‚ Pamela Wesley‚ had a vision that included creating a marketplace online where people could share the same interests. This vision also included a format that could create a fair and open meeting ground where prices were determined purely by the market. The site was based on five main values: people are basically good; everyone has something to contribute; an honest‚ open
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Online will allow eBay to enter the Chinese rapidly growing market. In 2007‚ China experienced a technology boom in which more people were using the Internet than ever before. Besides the rocket increase of Internet usage in China‚ E-Commerce is growing as well. With the power and influence of Tom Online‚ eBay has a unique opportunity to grab the market share of a billion people in China. EBay can benefit a lot from the joint venture with Tom online. Tom Online will help eBay reach millions of
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eBay: How can eBay build its culture in China I. Overview eBay is an online provider of marketplaces for the sale of goods and services. It also provides commerce‚ platforms‚ online payments services and online communications. It offers products and service to individuals and businesses. Established in 1995‚ the company operates in the US and other international markets with employs 16‚400 people. eBay keeps its leadership position in the new industry – C2C (consumer to consumer) (Ou and Banerjee
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com to compete in the general consumer online auction market against eBay in China. After four years of an intensive and expensive battle‚ eBay withdrew from China completely. In about 200 words‚ describe the advantages Alibaba.com might have had over eBay in this new market‚ and then describe the advantages eBay might have had over Alibaba.com. Be sure to discuss lock-in effects where appropriate. Alibaba has advantages over eBay. Alibaba is already well known in their country. Alibaba’s Fees were
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Expanding into the China Market Student’s Name Institutional Affiliation Expanding into the China Market Business environment in China is very dynamic in its essence. It welcomes businesses from different countries and nations‚ but it also demands skills‚ commitment and long term planning if you want to stay afloat. It may become even rewarding for those foreign companies who conduct the proper research and can thoroughly craft a strategy to execute. Likely‚ one of the biggest determinants
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eBay: Connecting in China December 1‚ 2005 The Problem: Causes and Symptoms The problem for eBay is how to factor the new Chinese business landscape‚ its conditions‚ culture and constraints so that it can penetrate into the large Chinese market. This is the challenge identified because Whitman‚ the company’s CEO‚ has announced that the goal for the company is to reach the $3 Billion sales level by 2005. In order to reach this new milestone‚ the company would need to look for key markets
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Question 1: eBay’s (diversification) expansion modes in China included acquisition and joint venture. Critically evaluate each mode of diversification by identifying the advantages and disadvantages for EBay given the competitive environment within the overall industry and specifically in China. By the year of 2006‚ eBay’s combined international investments in Latin American‚ Europe and Asia Pacific has totaled revenues of 2.1 billion‚ representing 49% of aggregate revenues of the company
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First‚ eBay failed to recognize that the Chinese market and the business environment are very different from that of the West. EBay sent a German manager to lead the China operation and brought in a chief technology officer from the United States. Neither one spoke Chinese or understood the local market. It was eBay’s biggest mistake. Second‚ because the top management team didn’t understand the local market‚ they spent a lot of money doing the wrong things‚ such as advertising on the Internet in
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Question 1 eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart‚ EachNet‚ followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China‚ listing both the advantages and disadvantages of its acquisition strategy. As we know‚ eBay’s China expansion strategy can be considered as failure‚ despite the fact that eBay entered this potentially rewarding market with caution. This cautious strategy was very
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eBay Inc. in China (Case study) Strategic Management Authors: Antonin Levy Diogo Reganha Nuno Sobral Visar Murati Riga‚ 2014 Question 1 eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart‚ EachNet‚ followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China (use Key Country Matrix)‚ listing both the advantages and disadvantages of its acquisition strategy (use Drivers (YIP) -CAGE Matrix)
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