MAY SEMESTER 2014 BUSINESS COMMUNICATION ASSIGNMENT 1 PREPARED BY: NORAZMILAWANI BINTI SHAM MATRIX NO: IOC000098 PART A Description the background of the selected organization for the Marketing position. This is description of Nestle Malaysia Bhd. background: February 2‚ 2014 Nestlé (Malaysia) Berhad (110925-W) 22-1‚ 22nd Floor‚ Menara Surian No. 1‚ Jalan PJU 7/3‚ Mutiara Damansara 47810 Petaling Jaya Selangor‚ Malaysia. Norazmilawani Binti
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Callaway Golf Pear (Chanappiya) Choomjai‚ Darrell Thompson‚ Kent (Zhengyuan) Chan History of Callaway Golf • • • • • • • • • 1981 Ely Callaway sells a wine vineyard for $14 million dollars 1983 Ely renames the company Callaway Hickory Stick USA 1985 Company moves to Carlsbad‚ CA. 1986 Callaway becomes the first company to use computer controlled machines to insure flatness of the clubs‚ along with new and innovative designs. 1988 Company renames its self Callaway Golf 1989 Introduces traditional
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New entrant In golf equipment industry‚ the competitive threats of new entrants are low. Because golf equipment have technical limitation‚ USGA give golf equipment some restrictions. And if you enter into this market‚ you have investment huge funds and have access to distribution channels. Also‚ brand preferences are very important to consumers. So entrance into this industry is difficult. What: product golf equipment Suppliers In golf equipment industry‚ the supplier bargaining power is
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#3: "COMPETITION IN THE GOLF EQUIPMENT INDUSTRY” From its earliest beginnings in the 1450’s‚ golf was a peculiar game that tested the individual skill of each person who played. It is a game that takes a player on a journey through a number of “greens.” The player must try to get the small‚ hard golf ball into the “green” or “putting green” which contains a hole in the ground. The player can only hit the ball with a golf club. Golf equipment‚ such as golf clubs‚ golf balls‚ and the like are
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Callaway Golf as a Premier Golf Equipment and Manufacturing Industry Known for being a premier producer of golf equipment and accessories in the US‚ Callaway golf‚ a global sporting merchandise company‚ which was established in 1982; truly has made its niche and lion’s share being one of the trusted significant suppliers of golf gears‚ golf accessories‚ and golf lifestyle-related products in more than 70 countries worldwide. Being a recipient of a Torch Award for Marketplace Ethics by the San
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Case: Competition in the golf equipment Industry 1.What are the defining characteristics of the golf equipment industry? What is the industry like? The golf industry in total contains 62 Billion Dollars of goods and services. The golf equipment industry in particular contains 4 Billion Dollars. It contains golf clubs‚ balls‚ gloves‚ footwear‚ weges‚ bags‚ irons‚ putters‚ etc. There has been a decline in the industry from 200-2003 and an increase from 2003-2007 especially in drivers and woods
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of golf‚ the game comes down to the basic golf swing. The better the player is at putting the golf club on the golf ball‚ the lower their score is going to be. Of course‚ learning to do that is no small task. The basic golf swing often violates the kinetics of how the body normally functions. After factoring in the notion a golfer is trying to hit a golf ball with a "sweet spot" on the club of about one inch‚ it becomes easier to understand why so few individuals can make a living with a golf club
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Group 3 THE GAME OF GOLF • • • Invented in Scotland in 15 th Century Brought to the United States in late 19 th Century Clubs used to hit small hard balls into a cup on each of the 18 different holes on the golf course The players use a club to drive the ball onto the fairway. Starting point on each hole is from tee box Players drive the ball with the use of a club onto the fairway‚ hit an approach shot onto the green‚ and putt the ball into the cup Holes: range in length from over
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honest‚ when we first think of golf we think of it as a boring sport that doesn’t have it’s peaks. But in fact golf is a very interesting sport. The science of swing‚ club face‚ alignment‚ etc. is key to being a good player in golf. Of course after this you might still think that golf is still not important. But with a few facts i’m sure I can get you to agree with a few of my statements. Here is why you should think golf is sport. Why isn’t Golf a sport? Golf isn’t considered a sport for many
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How golfs impacted on Australia Though people won’t know it golf has made quite a big impacted on Australia through sport‚ media and the Olympics. Australia was never very into golf‚ we didn’t have many aussie golfers playing in the PGA (Professional Golfers’ Association) and none of them were winning anything. That was until 1947 when Peter Thomson turned professional. Thomson was a prolific tournament champion around the world‚ winning the national championships of ten countries (he won the New
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