THE LANGUAGE OF ADVERTISING *Lakshmanan.M.P “There are four ways‚ and only four ways‚ in which we have contact with the world. We are evaluated and classified by these four contacts: what we do‚ how we look‚ what we say‚ and how we say it.” -Dale Carnegie Abstract We are living in an era of information explosion in which advertising seems to be an indispensable building block of the media.
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Language is a great power which forms a huge part of people culture and identity‚ it’s also enabling them to express themselves and keep their history. In colonized regions the issue of colonial and native language became the subject of discussion between critics. In relation Chinua Achebe "The African writer and the English Language" and Ngugi Wa Thiong’o "The Language of the African Literature" essays; I will discuss what do these two writers have in common and in what way they are different.
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How Language Abilities and Deficiencies Impact Language Development 1 Claytonia L. Butler Grand Canyon University ECH- 515 October 9‚ 2013 How Language Abilities and Deficiencies Impact Language Development 2 While searching for information on the topic‚ I found that language abilities and deficiencies does have a major impact in literacy development. Especially
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Comparison on Chinese CLIL with European CLIL Abstract: Content and Language Integrated Learning (CLIL)‚ regarded as an “umbrella” term to dual-focused education where content is learnt through an additional language‚ is widely implemented in Europe. This paper mainly focuses on the theoretical bases of CLIL implementation‚ its implementation in Chinese context and its shortages compared with Europe. The whole essay includes three parts: the introduction‚ the body and the conclusion
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HISTORICAL FOUNDATIONS Abstract The Latin language went through many changes during the 10th – 14th centuries. Many changes were attempted and failed in the pursuit of one common language that could be read‚ written and understood by all. Latin was all but forgotten by the end of the 13th and the beginning of the 14th centuries. Historical Foundations: 3 Running head: HISTORICAL FOUNDATIONS Up until the twelfth century‚ Latin was the language used primarily by the well-educated and
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All communication has two aspects: receptive language and expressive language. Receptive language is what we hear and understand. Expressive language is what we say to others. These two facets of language are very different but equally important. Receptive language is the ability to listen and understand language. Expressive language is the ability to communicate with others using language. We need both receptive and expressive language abilities‚ and both begin to develop at birth and experts say
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Figurative Language versus Literal Language Introduction Figurative language is an important part of the English language that allows a person to better express their thoughts. However‚ some are careless in using figurative language that can cause confusion and misunderstanding. Below are some examples of the most common types of figurative language as well as their examples. Idiom Idioms are common in the English language but may pose problems if someone is not familiar with the idiomatic
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1. Language ( what is language ) http://en.wikipedia.org/wiki/Language Linguistic : http://www.cs.indiana.edu/classes/c661/ling_k.html Knowledge of sound system (phonetic & pholology) ….....................word ( semantics and syntacitc) http://en.wikipedia.org/wiki/Linguistics (explaination of linguistic) http://www.speech-therapy-information-and-resources.com/linguistic-knowledge-bases.html ( linguistic based on what? Semantic-syntactic/ phonology/ phonetics ) 2. Brain
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ardent patriots like Raja Ram Mohan Roy expressed that learning English would help Indians to understand the philosophical and scientific advancement of the west. Later on English became a national link language and made Indians united in their struggle for independence. It has also improved our languages and literatures to a great extent. But after independence‚ the role and importance of English in our educational system as well as national life was seriously questioned by many. According to some
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Language and Identity Language and identity can be two sides of the same coin in my opinion. A language identifies a certain group or place just like a flag represents a country‚ but this is not always true. If we were to look at the English language for example‚ it is a universal language that most people in the world practice either as their first language or as their second or third. The people who do speak English as their first language have a certain identity related to the language;
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