4249 JANUARY 19‚ 2011 JOHN A. QUELCH HEATHER BECKHAM Clean Edge Razor: Splitting Hairs in Product Positioning On August 9‚ 2010‚ a group of executives from Paramount Health and Beauty Company (Paramount) sat in a research room intently observing a dozen men shaving on the other side of a two-way mirror. The subjects were testing out Paramount’s newest nondisposable razor‚ Clean Edge‚ and discussing the experience. The verdict was extremely encouraging. The majority of men felt it was the
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Jackson Randall‚ product manager for Clean Edge‚ must decide on his product positioning strategy for Clean Edge‚ a new‚ state-of-the-art non-disposable razor to be introduced by Paramount Health and Beauty Company. By culling information on past and future market trends‚ competitors‚ branding‚ available budget and financial forecasts‚ this paper will attempt to provide recommendation and insights that may assist Mr. Randall with his decision. This paper supports the launch of Clean Edge razor using
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factors surrounding the Tiospa Zina discipline system development and school values adoption‚ (b) what the research says is paramount for Native learners to function healthily within a school system‚ (c) how schools can foster character development of the learners and staff of the
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developing new organizational structures and creating a shared vision that focuses on mission accomplishment and attainable objectives. When such inspired and informed leadership is applied‚ organizations can improve performance. As noted by Harrison (1993) use of the process-oriented approach to managerial decision making with its strong managerial emphasis and its objectives-oriented outcomes is the model recommended for decisions with discernible levels of uncertainty attendant on the outcome. Such
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which unites separate political entities‚ within a national system whilst still retaining their independence (AUSTRALIANPOLITICS.COM‚ 2011). In this essay it will be discussed that the ‘Mabo Decision’ and the implementation of the Native Title Act‚ 1993‚ is an example of this and will be analysed whilst unearthing the challenges and benefits which were exhumed within this historical test case‚ whilst explaining the impact of the High Court Ddecision. The Australian system of government is a federal
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Analysis Marketing Concepts Problem/Decision Identified This case is about ‘strategic positioning’ decision dilemma of a newly developed technologically advanced product. The product manager Randall of Paramount Health and Beauty Company- a Global player in health and beauty industry is faced with an intriguing question of how to best position the new product so as to have a right market fit. There are several factors which would play an important role in
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how cultural imperialism is a logical by product of the long and varied history of the west’s relationship with the rest of the world and how this‚ in turn‚ affects the global perception of western media within non‑western audiences. It is also of paramount importance to delineate film in the context of cultural imperialism by looking at films such as Jit‚ Sarafina‚ Neria‚ The Gods must be crazy‚ Slumdog Millionaire‚ Titanic among others. We then need to look at the most important concept in the study
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Clean Edge Razor-Case Analysis Executive summary Paramount is planning to launch a non disposable razor ‘Clean Edge’. This company is a market leader in the non disposable razor market. Currently it is offering Paramount pro and Paramount Avail. The product based categorisation in hair removal market is non disposable razor‚ disposable razor‚ cartridges‚ shaving cream and depilatories. The non disposable razor and refill cartridge market is divided into three segments based on price and quality
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(2000). Implementing value strategy through the value chain. Management Decision‚ 38(3)‚ 160-178. 8. Lusch‚ R. W. (2011). A Stakeholder-Unifying‚ Cocreation Philosophy for Marketing. Journal of Macromarketing‚ 2(31)‚ 129-134. 9. Normann‚ R. R. (1993). From Value Chain to Value Constellation: Designing Interactive Strategy. Havard Business Review‚ 71(4). 10. Porter‚ M. E. (1998). Competitive Advanage: Creating and Sustaining Superior Performance. New York NY: The Free Press. 11. Webster‚ F. E
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Mass media plays a paramount role in today’s society‚ as it showers over increasing numbers of people all around the world. Used to communicate news and events on a daily basis‚ mass media is defined as those media that are designed to be consumed by large audiences through the agencies of technology. Mass media caters to a diverse audience‚ ranging from children‚ to adolescents‚ to adults. Amongst said audiences‚ “Adolescents are vigorous users of the information broadcasted in media” (Werner-Wilson
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