From brand values to customer value Martin Christopher Recently there has been a growing tide of articles‚ papers and even conferences devoted to the question of the future of marketing (see‚ for example Brady and Davis‚ 1993; Coopers & Lybrand‚ 1993; Mitchell‚ 1994). Essentially‚ the point at issue is whether “traditional” marketing is appropriate for the conditions that now prevail in the late twentieth century. The basic principle of marketing still applies‚ that is the focus of the business
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clearly states; ‘When a court determines any question with respect to – (a) the upbringing or a child; or (b) the administration of a child’s property or the application of any income arising from it‚ the child’s welfare shall be the court’s paramount consideration. [s.1(1)] This reflects the social work professional’s prime concern. Bearing this in mind‚ as the social worker involved in this case study‚ I would initially want to identify whether any of the children involved were at imminent
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AMFI Guidelines Intermediaries play a pivotal role in promoting sale of mutual fund schemes. AMFI has therefore taken the initiative of developing a cadre of trained professional intermediaries. As the first step AMFI launched the certification programme in association with NSE’s Certification in Financial Markets (NCFM) in July 2000 and SEBI has made AMFI Certification compulsory in a phased manner. Intermediaries consisting of individual agents‚ brokers‚ distribution houses and banks engaged
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Topic 1 Assessment task 1 1.1 The upmost importance to being a home-based child care provider is the children’s wellbeing. It is also paramount that I have a professional‚ open and honest relationship with the parents/carers and it is essential that we are able to communicate with each other. If it was the case that I had a family who had recently moved to the U.K my first priority would be to ascertain if they could speak and understand English. If there was no language barrier I would discuss
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Home Log In Sign Up Effect of teachers’ academic qualification on students’ Performance at the secondary level. by KOLEDOYE JOHN ADEYEMI "Abstract This study reports the analysis of the performance of the English Language Teachers (ELTs) and Teachers with Formal Education (TFEs) at secondary level in public high schools. The study shows that ELTs have positive influence on the performance of the students in the final examinations conducted by the board of intermediate and secondary education
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Up until the Paramount was built‚ Radio City had no major competition because it was the only theater of its kind. Ron Delsener‚ a promoter‚ said he expected “concert wars” with Radio City‚ also stating “We can’t wait; we’re chomping at the bit”(Delsener). Acts are said to be making more at Paramount than they would be making at Radio City due to a smaller full-time staff‚ less money going to maintenance work and it wouldn’t cost as much to run. Paramount has an amphitheater and the
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Communicative/Functional Approaches IAN MASON The terms communicative and functional group together a variety of approaches to translation. Sometimes loosely used and not always defined‚ they broadly represent a view which refuses to divorce the act of translating from its context‚ insisting upon the real-world situational factors which are prime determinants of meaning and interpretation of meaning. We may distinguish three main strands of thinking which have influenced this perspective
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thousand years the first recognizable human society developed worship of the Great Goddess or Great Mother. For these people‚ deity was female. The importance of fertility in crops‚ domesticated animals‚wild animals and in the tribe itself were of paramount importance to their survival. Thus‚ the Female life-giving principle was considered divine and an enigma. This culture lasted for tens of thousands of years‚ generally living in peace. Males and females were treated equally. Their society
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Viacom‚ Inc.‚ Paramount’ parent company. The film took nine years to make it to the big screen and the script was then thought as unlikely material for a runway hit movie. Films are typically distributed to cinemas under an agreement whereby gross box office receipts are split approximately 50/50 between the cinemas and the movie studio. Based on such an agreement‚ Paramount had received $191 million in gross box office receipts from the cinemas as of December 31 1994. Paramount reports that the
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Clean Edge Razor Case 1. What is the marketing management problem or opportunity the case protagonist faces? Paramount must decide how it wants to position the Clean Edge Razor in the market. With the men’s grooming market segment poised for growth‚ it must figure out where the most profit opportunity lies (i.e.‚ super-premium‚ mainstream‚ etc.) and then proceed with an implementation plan. 2. What alternative courses of action can the protagonist pursue to address the case problem? One
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