Best a Man Can Get"‚ when we hear this tagline one thing that comes to our mind is definitely Gillette trademark for whom it isn’t just a tagline‚ it’s a brand promise. Founded by King Camp Gillette in 1901‚ he devised and marketed the first safety razor in 1901. In a short space of time‚ Gillette converted his idea into a highly successful‚ marketable product. On October 1‚ 2005‚ Procter & Gamble finalized its merger with the Gillette Company. As a result of this merger‚ the Gillette Company no
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Personal Care‚ Hygiene‚ and Grooming A guide to help students to understand the importance of health maintenance and the professional ethics that apply when providing personal care. Personal Care Guidelines are also included in this unit. Outcomes: • Understand why personal hygiene is an important part of good health maintenance • Understand what areas are included in health maintenance • Know when to offer choices when providing personal care • Understand that professional ethics
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BRAND CANNIBALIZATION: EAT OR BE EATEN With increasing commoditization of brands‚ differentiation is hard to come in every industry. Consumers are now flooded with options‚ single company having several brands in same product category. Positioning‚ targeting‚ segmenting can serve as strategies no more. Rather it is the basic hygiene which any company needs to follow if it needs to sustain in the race for market share. So‚ what should a marketer adopt as a strategy? There are unconventional
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Gillette Indonesia – What marketing plan would be appropriate for Gillette Indonesia? Situational Analysis Gillette is a well-known manufacturer of personal care products around the world. Blades and razors are the main revenue drivers accounting for 40% of total company revenue. * Strengths: Strong brand awareness‚ increasing incidences of shaving‚ market share of 50% expected in 1996. Consistent growth over last 5 years. * Weaknesses: Plant expansion delayed to 1997 – pressure
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ROBERTS RIDGE Introduction In military history‚ any conflict can stand out as a perfect example of mission success or a heartfelt reminder of how dangerous and complex the operational environment can be. In March of 2002‚ there was one of the finest displays of Bravery‚ Gallantry‚ Cunning‚ and sheer will to survive by any human being‚ a remarkable feat considering the small number of personnel involved. It was a strategic mission by the United States and other Coalition Forces‚ in order to
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that satisfies what a consumer demands. It is a tangible good or an intangible service.Tangible products are those that have an independent physical existence. Typical examples of mass-produced‚ tangible objects are the motor car and the disposable razor. A less obvious but ubiquitous mass-produced service is a computer operating system. Every product is subject to a life-cycle including a growth phase followed by a maturity phase and finally an eventual period of decline as sales falls. Marketers
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made it a natural extension for PDB’s existing organic product lines. However‚ PDB’s management team disagreed about which of two viable positioning strategies would maximize Crescent’s revenues. Some felt the drink’s energizing ingredients supported an energy-drink positioning‚ while others felt that due to the drink’s hydrating elements‚ a sports-drink positioning made more sense. PDB planned to embark on a “soft launch” of Crescent in three western states (California‚ Oregon‚ and Washington) in January
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opened they sold only 58 razors and 168 blades in the first three years of operation. In order to expand the company from just typical manual razors to small household appliances‚ Gillette acquired Braun in 1964. This provided Gillette with the technology and innovation required to maintain market share in the industry. In 1971 the Trac II was introduced to the razor world followed by the Gillette Atra in 1977. These shaving systems created a want for a disposable razor‚ which had the features of
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Huang‚ Ohanian Page 1 of 18 BIC: Honor the Past‚ Invent the Future BEM 106 May 2‚ 2006 Ray Huang Richard Ohanian Huang‚ Ohanian Page 2 of 18 TABLE OF CONTENTS EXECUTIVE SUMMARY ........................................................................................................................................ 3 COMPANY OVERVIEW .......................................................................................................................................... 3 PRODUCT BASKET .....
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.............................................................. 4 Table 3 Sales of Men’s Razors and Blades by Type: % Value Breakdown 2005-2009 .................. 5 Table 4 Men’s Grooming Products Company Shares 2005-2009 ................................................... 5 Table 5 Men’s Grooming Products Brand Shares by GBN 2006-2009........................................... 5 Table 6 Men’s Razors and Blades Brand Shares by GBN 2006-2009 ............................................ 7 Table
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