Strategic Alliances in Distribution Cininta Meirinda Clara Sarah Patricia Adam Their nature and their motives for creating strategic alliances Building commitment by creating mutual vulnerability Building commitment by the management of daily interactions Decision structures that enhance trust Moving a transaction through stages of development to reach alliances status What does it takes and when does it pays to create a marketing channel alliance? STRATEGIC ALLIANCES
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DISTRIBUTION DEFINITION A distribution channel is a set of independent organizations involved in the process of making a product or service available to the consumer or a business user. IMPORTANCE OF DISTRIBUTION CHANNELS The main function of a distribution channel is to provide a link between production and consumption. Organisations that form any particular distribution channel perform many key functions: Information Gathering and distributing market research and intelligence - important
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The process of making goods available to the consumer needs effective channel of distribution. Therefore‚ the path taken by the goods in its movement is termed as channel of distribution. The goods may be sent to the consumer directly or indirectly through middlemen. The channel of distribution may be classified as: Selling through direct channels This is the oldest‚ shorter and the simple channel of distribution. The producer sells the product directly without involvement of any middle man.
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CHANNELS OF DISTRIBUTION Even before a product is ready for market‚ management should determine what methods and routes will be used to get there. This means establishing strategies for the product distribution channels and physical distribution. Managing a distribution channel often begins with a producer; therefore we will discuss channels largely from a producer’s vantage point. MIDDLEMEN AND DISTRIBUTION CHANNELS Ownership of a product has to be transferred somehow from the individual or organization
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ACKNOWLEDGEMENT No work is a work of individual. This project is not an exception to it. I owe a sense of gratitude to the co-operation and support of all those people who have let me understand what is needed from time to time for completion of this project. It is very difficult to prepare a project especially when someone is new for this experience. Without any help or guidance it is not easy to achieve this given task. So I would thank all the patrons of this project. I am thankful to HUL
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MODEL CONTRACTS FOR SMALL FIRMS LEGAL GUIDANCE FOR DOING INTERNATIONAL BUSINESS © International Trade Centre‚ August 2010 Model Contracts for Small Firms: International Distribution of Goods Contents Foreword Acknowledgements Introduction Chapter 1 International Contractual Alliance Introduction ITC Model Contract for an International Contractual Alliance Chapter 2 International Corporate Joint Venture Introduction ITC Model Contract for an International Corporate
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Distribution of Income • The fifth macroeconomical goals to ensure that income distribution is equitable. Equitable means fair‚ but fairness is an elusive concept and it means different things to different people. • A more equitable distribution may help to accelerate growth and promote human and economic development in many ways: • The propensity to consume of the poor is higher than that of the rich so redistribution will increase aggregate demand especially for basic goods and services.
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Pricing is one of the most important elements of the marketing mix as it is the only mix‚ which generates a turnover for the organization; the remaining 3p’s are the variable cost for the organization. It costs to produce and design a product; it costs to distribute a product and costs to promote it. Price must support these elements of the mix. Pricing is difficult and must reflect supply and demand relationship (Constantinides‚ 2006). Pricing a product too high or too low could mean a loss of sales
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Chapter 158 Distributions to Shareholders: Dividends and Repurchases ANSWERS TO END-OF-CHAPTER QUESTIONS 158-1 a. The optimal distribution policy is one that strikes a balance between dividend yield and capital gains so that the firm’s stock price is maximized. b. The dividend irrelevance theory holds that dividend policy has no effect on either the price of a firm’s stock or its cost of capital. The principal proponents of this view are Merton Miller and Franco Modigliani (MM). They
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Global Distribution and Transportation 501 Semester 1 – 2014 Assessment 2 Group Essay Due date: Week 13 (May 27‚ 6.00 p.m.) Submission: Online through Turnitin Marks: 30 marks Objectives This assessment item relates to the course learning outcomes 1 to 4 as stated in the unit outline. Students are to form their own groups and select their own group members. There will be a maximum of 5 members in a group. Guidelines: You must use at least 15 peer-reviewed
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