CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Budgeting is a planning process which underlines predicting and quantifying the future in financial terms and predicting the future needs for finance. Aside from the planning role of budgeting‚ numerous articles on management accounting constantly stress the multi-purpose role of budgeting in business organization. Budgeting is used for forecasting‚ planning‚ coordination‚ communication‚ control and motivation. In the past few decades
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Classical and Operational Conditioning Classical conditioning is a technique often used by marketers. It is essentially a process of behaviour adjustment by which a person comes to respond in a desired manner to a stimulus that was formerly neutral to them but that has now been repeatedly presented along with an unconditioned stimulus that obtains a desired response for the marketer. For example‚ the Pharmacy Boots has affiliated the song ‘here come the girls’ with their stores by playing it
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FINANCIAL PERFORMANCE OF NON BANKING FINANCE COMPANIES IN INDIA Amita S. Kantawala (Reader in Management Studies‚ M.S. Patel Institute of Management Studies‚ M.S. University of Baroda‚ Baroda) Introduction The financial system comprises of financial institutions‚ financial instruments and financial markets that provide an effective payment and credit system and thereby facilitate channelising of funds from savers to the investors of the economy. In India considerable growth has taken place in the
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you know well‚ identify a strategic operations issue or problem that needs to be addressed. Describe the organisation briefly and briefly explain the specific operational issue‚ problem or process that needs to be addressed and provide clear details of its functions within the organisation; analyse the problem using a concept covered in the subject; consider the performance objectives of operations management; changes to performance objectives or outcomes; improvements; theory and recommendations for
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An Analysis on Customer Care Strategy of the General Electric Company Table of content 1.0 Company Introduction --------------------------------------------------------------------------2 2.0 An Outlook of the General Electric Company’s Customer Care Strategy ----------2 3.0 Development of GE’s Customers Care Strategy ------------------------------------------3 4.0 GE’s standards in details ------------------------------------------------------------------------6 5.0 Ways
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strategic planning in its four steps 2. Discuss how to design business portfolios and develop growth strategies 3. Explain marketing’s role in strategic planning and how marketing works with its partners to create and deliver customer value 4. Describe the elements of a customer-driven marketing strategy and mix‚ and the forces that influence it 5. List the marketing management functions‚ including the elements of a marketing plan‚ and discuss the importance of measuring return on marketing investment
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1.0 SITUATIONAL ANALYSIS The Tinplate Company of India Limited (TCIL) is one of the major tinplate manufacturing companies of India. It was started in 1922 and is jointly held by Burmah Shell‚ Shaw Wallace‚ Tata Steel and Tata Iron & Steel Company. TCIL used to import its major raw material‚ Tin Mill Black Plate (TMBP)‚ till 1997. However‚ like all major steel mills worldwide it attained self sufficiency in TMBP by setting up its own cold rolling facility. It clearly showed that TCIL has the technical
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Operational CRM simply defined are systems and processes that support the “front office” daily operations that focus solely on the customer base of an organization or entity (Baltzan & Philips‚ 2010). Increasing competition and decreasing customer loyalty have led to the emergence of concepts that focus on the nurturing of customer relationships (Henning‚ et al. 2003). With Operational CRM systems one can improve the efficiency of CRM business processes and comprise solutions for sales force
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consolidation and access of data among the different departments will allow for better data integrity of information. Smithon Consulting system nd data infrastructure at this time have many departments handling their own data and if another department requires certain information they must request it from the managing departments. The Human Resource system( HRIS) at Smithon Consulting‚ has major components of HR not even integrated into the system. Some these issues such as FMLA are forms that are stored
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Introduction Many may argue that creating a motivational plan is strictly for the good of the employees and their needs. Well‚ while a motivational plan does benefit the employees‚ Collard (2002) suggests‚ "the ultimate goal of the motivational plan is to improve the equity value of the company" (p. 57). The motivation plan then obviously benefits both the corporation and the employee when it accomplishes the goal that is was intended to address. Many factors must be considered when creating
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