strategic planning in its four steps 2. Discuss how to design business portfolios and develop growth strategies 3. Explain marketing’s role in strategic planning and how marketing works with its partners to create and deliver customer value 4. Describe the elements of a customer-driven marketing strategy and mix‚ and the forces that influence it 5. List the marketing management functions‚ including the elements of a marketing plan‚ and discuss the importance of measuring return on marketing investment
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1.0 SITUATIONAL ANALYSIS The Tinplate Company of India Limited (TCIL) is one of the major tinplate manufacturing companies of India. It was started in 1922 and is jointly held by Burmah Shell‚ Shaw Wallace‚ Tata Steel and Tata Iron & Steel Company. TCIL used to import its major raw material‚ Tin Mill Black Plate (TMBP)‚ till 1997. However‚ like all major steel mills worldwide it attained self sufficiency in TMBP by setting up its own cold rolling facility. It clearly showed that TCIL has the technical
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Operational CRM simply defined are systems and processes that support the “front office” daily operations that focus solely on the customer base of an organization or entity (Baltzan & Philips‚ 2010). Increasing competition and decreasing customer loyalty have led to the emergence of concepts that focus on the nurturing of customer relationships (Henning‚ et al. 2003). With Operational CRM systems one can improve the efficiency of CRM business processes and comprise solutions for sales force
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Introduction Many may argue that creating a motivational plan is strictly for the good of the employees and their needs. Well‚ while a motivational plan does benefit the employees‚ Collard (2002) suggests‚ "the ultimate goal of the motivational plan is to improve the equity value of the company" (p. 57). The motivation plan then obviously benefits both the corporation and the employee when it accomplishes the goal that is was intended to address. Many factors must be considered when creating
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Operational Risk Management Operational Risk Management‚ otherwise known as ORM‚ is defined as a continual recurring process which includes risk assessment‚ risk decision making‚ and execution of risk controls‚ which results in acceptance‚ mitigation‚ or avoidance of risk. It is the oversight of operation risk‚ which is a risk arising from execution of a company’s business functions. It is a very wide concept which focuses on the risks arising from the people‚ systems and processes through which
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1. Introduction The main objective of the review is to analyse the assessment of operational risk in life insurance companies and the process to develop a framework to assess the capital requirements relating to operational risk‚ taking into account the capital requirements of other risks and their interaction. 2. Summary What is Operational Risk? Operational Risk is one of the six risk categories in the Prudential Sourcebook (PSB)‚ along with credit risk‚ market risk‚ liquidity risk‚ group
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has influenced my life the most is moving. Moving has made me shy‚ and has taught me how to adapt quickly. It has also made me want to be on top of everything. I would not be able to see different environments. Without moving‚ I would not be the person I am today. One thing moving has made me is shy. If I were to go to a party‚ I would be the person in the corner‚ reading a book‚ or silently watching everyone else have fun. This is more of a downside of moving all the time. Because I have moved
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OPERATIONAL ISSUES are the issues arising in the process of how something is done‚ these are the 4 types of operational issues; Security of data: protecting a database from destructive forces and unwanted actions of unauthorised users. Backups: process of copying or archiving data so that it may be used to restore the original after data is lost. Health and safety: regulation and procedures intended to prevent accidents or injuries in the workplace or public environment. Business continuity
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Article 1: The Impact of Human Resource and Operational Management Practices on Company Productivity: A Longitudinal Study Dana Cuffee BSA 523 Operations Management and Analysis August 31‚ 2009 Dr. Woo This article talks about human resource and the operational management practices on a company productivity. This paper reports on the study that evaluates the individual and collective impact on manufacturing performance of the seven managerial practices most associated with
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weather found in the deep south of our country. It was quite a coincidence actually; since this was the type of weather I would have to be used to. After all here I was on my way down to the south moving to Kentucky. It was a slightly a year before when I was first told by my parents that we would be moving. At first I didn’t believe them. I thought‚ “What kind of sick joke is this? “But after a few minutes I realized they were serious. More serious questions came popping into my mind. Why would we
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