CHAPTER ONE Globalization LEARNING OUTCOMES This chapter will enable you to: l Explain the nature of globalization Assess the pace and extent of globalization l Explain the importance of globalization for organizations and countries Analyse the factors inhibiting globalization l l l Analyse the factors driving and facilitating globalization 4 GLOBAL CONTEXT Case Study Globalization and Dell The globalization process involves the establishment of economic‚ political
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Globalization A fundamental shift is occurring in the world economy. We are moving rapidly away from a world in which national economies were relatively self-contained entities‚ isolated from each other by barriers to cross-border trade and investment; by distance‚ time zones‚ and language; and by national differences in government regulation‚ culture‚ and business systems. And we are moving toward a world in which barriers to cross-border trade and investment are tumbling; perceived distance is
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Globalization -the fact that our economic systems and culture are networked as part of a global system- has significance in marketing. For instance‚ Theodore Levitt made the case that since the world is becoming standardized and homogenous companies must adapt (The Globalization of Markets‚ Harvard Business Review). According to Levitt‚ companies have the opportunity to offer the same products everywhere and run global marketing campaigns (i.e. standardized campaigns). He attributes the main force
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increased rapidly since the mid 1980’s.The term globalization means international integration. It includes an array of social‚ political and economic changes. Unimaginable progress in modes of communications‚ transportation and computer technology have given the process a new lease of life. This paper is an attempt to outline the growth of Indian economy‚ effects‚ culture‚ technology‚ driving force and transformation that India is going through due to globalization‚ liberalization and privatization. INTODUCTION
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[pic] The adventure of Odysseus What is an Epic? A long narrative poem about a legendary hero. Homer • poet • thought to be blind‚ but describes events as a seeing person • lived around 1200 B.C.E Ismarus City • From Troy‚ the ships first made land at Ismarus. • Ismarus – City of Ciconians • Odysseus lost six men from each ship. • Odysseus continued their sailing. • They were overtaken by a storm which drove them for NINE DAYS along the sea till they reached
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Globalization and the mediated spread of the western ideal. Introduction. 1 Theoretical framework 1 Media imperialism. 1 Westernization 2 McDonaldization 2 Hyperconsumption. 3 Show description. 3 Analysis. 4 Disclusion. 5 Bibliography. 7 The western concept of a perfect body has been spread all over the world through media imperialism of the beauty industry. How has globalization affected the global body images and what consequences can it
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never heard the word “ Globalization”. Probably not everyone knows it’s meaning‚ but this term definitely resounds (на слуху). There is a huge number of definitions of this word: 1)First of all it can mean The formation of a global village — closer contact between different parts of the world‚ with increasing possibilities of personal exchange‚ mutual understanding and friendship between “world citizens"‚ and creation of a global civilization. 2) Economic globalization - “free trade" and increasing
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have increasingly more power than nation-states over controlling national economies. The neo-liberal project has also inculcated a "free-market" ideological climate which dominates public life and political discourse throughout the world. The globalization of sport can also be understood on
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Globalization is the trend toward greater economic‚ cultural‚ political and technological interdependence among national institutions and economies. Globalization is a trend characterized by denationalization and in different from internationalization. Globalization means an increasingly freer flow of goods‚ services‚ money‚ people and ideas acrouss national borders. Globalization of Markets – refers to convergence in buyer preferences in markets around the world. Benefits of globalization
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The Adventure of a Lifetime As we walked down the long‚ narrow corridor‚ we thought for sure none of us were going to make it out alive. Every step that was taken involved us looking over our shoulders. Frightened out of our minds‚ we could think of nothing better than to run. This adventure of visiting a haunted house turned out to become a horror film. This was never supposed to happen. We were only kids looking for a little scare. We never thought we would be running for our lives. Our adventure
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