ballpoint pen‚ Parker was either number one or number two in worldwide writing instrument sales. In 1931 Parker created the Quink ("quick drying ink") which eliminated the need for blotting.[5] In 1941 the company developed the most widely used model of fountain pen in history (over $400 million worth of sales in its 30 year history) the Parker 51.[6][7] Manufacturing facilities were set up over the years in Canada‚ United Kingdom‚ Denmark‚ France‚ Mexico‚ USA‚ Pakistan‚ India‚ Germany (Osmia-Parker) and
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PARKER : Penning global strategy Ankita Jain Hrishikesh V Nilotpal Sinha Abhinav Sharma Great Lakes Institute of Management November 18‚ 2011 Caesar had perished from the world of men‚ had not his sword been rescued by a pen. Abstract In this study‚ we look at two strategies adopted by Parker Pen. The first is a highly successful strategy of product differentiation through technological innovation. The second is an unsuccessful execution of globalization strategy. 1 A brief history
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food and hospitality industry from its current business of manufacturing of premium pens. INTRODUCTION Luxor Writing Instruments Private Limited (LWIPL) is the market leader of the premium pens segment in India .It has a market share of 60%; it has been in existence since the last four decades & consisted the widest range of pens with leading brands including Luxor‚ pilot‚ paper mate & parker. The pens industry in India had passed through various phases with the changing tastes and preferences
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PEN-PALS INDUSTRY OVERVIEW • The Indian writing instrument industry is estimated at Rs. 24 billion (organized presence Rs. 19billion). • Since the industry is price-sensitive‚ brand recall is critical. • The Indian stationery market is expected to grow 10% annually till 2012. • The low-price pen segment (Rs. 2 to 5) accounts for a large proportion‚ marked by the absence of brands. • Foreign brands dominate the premium segment (above Rs. 50 each). INDUSTRY STRUCTURE • Fragmented‚ marked
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Fulfilled heart An experience which taught me how to value life at its fullest‚ the day when I was informed about this activity I was actually in doubt if I would go or not; however‚ there was that feeling that pushes me to join. Then‚ the day had come‚ it was Friday afternoon where I packed my things and counted myself in. As we walked along the road towards the village‚ I have thought of those things that I left especially school works‚ but I made up a decision to let go of it for a while because
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Linc Pens Case Study Fact File: 1. The writing instruments industry in India is estimated to be around ` 2100 crores with organized players accounting for huge chunk of market share of ` 1600 crores. 2. Linc is growing at rate of 20% against the industry average of 9% and is the second company from Kolkata after Emami to appoint Shah Rukh Khan as its Brand Ambassador will be soon rolling out campaigns and merchandise. 3. Linc commands 25% of the market share in Eastern India‚ 11% of the market
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Milton Reynolds (1892–1976)‚ an American entrepreneur‚ was born Milton Reinsberg in Albert Lea‚ Minnesota. He is most famously known for the manufacture and introduction of the first ballpoint pen to be sold in the U.S. market in October 1945. He was also inventor of the “talking sign” promotional placard for retail stores‚ sponsor and crewman on the twin-engine propeller flight that broke Howard Hughes’ round-the-world record‚[1] and among the first investors in Syntex‚ which pioneered the combined
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Classic Pen Case 1. Calculate the revised product costs for the four pens‚ using the spreadsheet template provided and the information collected by Dempsey. | | Blue | Black | Red | Purple | | Total | | | | | | | | | Sales | | $75‚000 | $60‚000 | $13‚950 | $1‚650 | | $150‚600 | | | | | | | | | Material costs | | $25‚000 | $20‚000 | $4‚680 | $550 | | $50‚230 | | | | | | | | | Direct Labor (DL) | | $10‚000 | $8‚000 | $1‚800 | $200
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Ballpoint pen Ballpoint pen is a pen that used nowadays‚ using a smooth rolling point of the tip in the pen. Unlike fountain pen‚ you don’t need to fill in ink for writing. The first patent on a ballpoint pen was issued on 30 October 1888‚ to John Loud‚ a leather tanner‚ who was attempting to make a writing instrument that would be able to write on his leather products‚ which then-common fountain pens could not do. In the period between 1904 and 1946‚ particularly alternatives or improvements
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User’s Guide for the Nokia Digital Pen (SU-1B) 9356642 Issue 1 DECLARATION OF CONFORMITY We‚ NOKIA CORPORATION declare under our sole responsibility that the product SU-1B is in conformity with the provisions of the following Council Directive: 1999/5/EC. A copy of the Declaration of Conformity can be found at http://www.nokia.com/phones/declaration_of_conformity/. Copyright © 2003 Nokia. All rights reserved. Reproduction‚ transfer‚ distribution or storage of part or all of the contents in this
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