PARKER : Penning global strategy Ankita Jain Hrishikesh V Nilotpal Sinha Abhinav Sharma Great Lakes Institute of Management November 18‚ 2011 Caesar had perished from the world of men‚ had not his sword been rescued by a pen. Abstract In this study‚ we look at two strategies adopted by Parker Pen. The first is a highly successful strategy of product differentiation through technological innovation. The second is an unsuccessful execution of globalization strategy. 1 A brief history
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Name of Organization: Magsasaka at Siyentipiko para sa Pag-unlad ng Agrikultura (MASIPAG) Farmers-Scientists Partnership for Development Address: 3346 Aguila Street‚ Rhoda Subdivision‚ Los Banos‚ Laguna History MASIPAG is a farmer-led network of farmer organizations and local communities‚ representing more than 30‚000 farmers in the Philippines who all believe in the sustainable use and management of biodiversity through people’s control of genetic resources‚ including the associated
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food and hospitality industry from its current business of manufacturing of premium pens. INTRODUCTION Luxor Writing Instruments Private Limited (LWIPL) is the market leader of the premium pens segment in India .It has a market share of 60%; it has been in existence since the last four decades & consisted the widest range of pens with leading brands including Luxor‚ pilot‚ paper mate & parker. The pens industry in India had passed through various phases with the changing tastes and preferences
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Jose Rivera should select to create a corporation for his Toy Builder business. There are many reasons why it would be advantageous for Jose to create a corporation for Toy Builder as opposed to a sole proprietorship or partnership. Jose has a long desired to get into the toy business but it would be wise to separate this desire from his already acquired wealth which he has worked for so many years to accumulate. By Incorporating Toy Builder he creates a liability shield or separation between his
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PEN-PALS INDUSTRY OVERVIEW • The Indian writing instrument industry is estimated at Rs. 24 billion (organized presence Rs. 19billion). • Since the industry is price-sensitive‚ brand recall is critical. • The Indian stationery market is expected to grow 10% annually till 2012. • The low-price pen segment (Rs. 2 to 5) accounts for a large proportion‚ marked by the absence of brands. • Foreign brands dominate the premium segment (above Rs. 50 each). INDUSTRY STRUCTURE • Fragmented‚ marked
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Fulfilled heart An experience which taught me how to value life at its fullest‚ the day when I was informed about this activity I was actually in doubt if I would go or not; however‚ there was that feeling that pushes me to join. Then‚ the day had come‚ it was Friday afternoon where I packed my things and counted myself in. As we walked along the road towards the village‚ I have thought of those things that I left especially school works‚ but I made up a decision to let go of it for a while because
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Indiantelevision.com Team (1 May 2009 6:50 pm) MUMBAI: Lexi Pens‚ the manufacturer and exporter of pens in India‚ has tied up with M&C Saatchi Communications agency for their brand of World Pens. Lexi Pens is an internationally acclaimed manufacturer and exporter of high quality precision Tip Ball pens‚ Gel Pens‚ Metal Pens‚ Wooden Pens and Refills. All our pens are manufactured on state-of-the-art microprocessor controlled machines from Austria‚ Japan and USA and pass through systemized
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Linc Pens Case Study Fact File: 1. The writing instruments industry in India is estimated to be around ` 2100 crores with organized players accounting for huge chunk of market share of ` 1600 crores. 2. Linc is growing at rate of 20% against the industry average of 9% and is the second company from Kolkata after Emami to appoint Shah Rukh Khan as its Brand Ambassador will be soon rolling out campaigns and merchandise. 3. Linc commands 25% of the market share in Eastern India‚ 11% of the market
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Milton Reynolds (1892–1976)‚ an American entrepreneur‚ was born Milton Reinsberg in Albert Lea‚ Minnesota. He is most famously known for the manufacture and introduction of the first ballpoint pen to be sold in the U.S. market in October 1945. He was also inventor of the “talking sign” promotional placard for retail stores‚ sponsor and crewman on the twin-engine propeller flight that broke Howard Hughes’ round-the-world record‚[1] and among the first investors in Syntex‚ which pioneered the combined
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Classic Pen Case 1. Calculate the revised product costs for the four pens‚ using the spreadsheet template provided and the information collected by Dempsey. | | Blue | Black | Red | Purple | | Total | | | | | | | | | Sales | | $75‚000 | $60‚000 | $13‚950 | $1‚650 | | $150‚600 | | | | | | | | | Material costs | | $25‚000 | $20‚000 | $4‚680 | $550 | | $50‚230 | | | | | | | | | Direct Labor (DL) | | $10‚000 | $8‚000 | $1‚800 | $200
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