WHAT CAN DAMAGE TO A BRAND IMAGE? CITE SOME EXAMPLES An organization’s brand is its heart and spirit. It’s a living thing‚ to be treasured‚ cherished and nurtured. It’s your reputation and promise – how you walk and talk and behave in business. It’s about integrity. Even more important‚ a brand is how others see‚ perceive and speak of you. It’s not something that can be contrived by a new coat of whitewash or silly‚ self-serving slogans. An organization’s brand – whether major corporation or entrepreneurial
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during the session. Finally this report is complete because of continuous and persistent effort. I would like to express the deepest appreciation to Tuan Haji Mat Sundari bin Suratman for giving me an opportunity to undergo my training course at FELCRA Berhad Kawasan Sri Mendapat. A big thank to my helpful supervisor Mr. Muhammad Nor Suzalmeey bin Ab Manaf because of the supervision and support that he gave truly help the progression and smoothness of the training program. The co-operation is much indeed
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1. INTRODUCTION Hwa Tai Industries Berhad (HTIB) is one of the premier and longest established biscuit manufacturers in Malaysia. Established in 1962 and listed on the Stock Exchange Malaysia in 1992. Since then‚ this fast expanding company has grown to be one of the largest players in the biscuits industry in the country and produce a fine‚ wide range of superior quality biscuits. It has been successfully marketed domestically and internationally through HTIB’s own vast and comprehensive distribution
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determine how a company complies with the needs of the community as a whole through its financial statements and annual report. The entity that demonstrates high standards of corporate social responsibility chosen by our group is Air Asia Berhad. AirAsia Berhad is a Malaysian low-cost airline headquartered in Kuala Lumpur‚ Malaysia. It has been named as the world ’s best low-cost airline‚ and a pioneer of low-cost travel in Asia. The company believed that sustainability forms one of their core values
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is delivered through the latest color trend and high quality specifications of the products. SILKYGIRL is now marketed at over 1‚000 cosmetics counters in Malaysia‚ Singapore‚ Brunei and Jakarta. In Malaysia‚ it is available at Guardian‚ Watsons‚ Parkson‚
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1.0 Company Background “Pensonic Holdings Berhad is a company which engaged in the manufacture‚ assembly‚ sale and distribution of electrical and electronic appliances in Malaysia. It is founded in 1965 by Dato’ Sri Chew Weng Khak in Balik Pulau‚ Penang. Today‚ Pensonic has established its business presence in 27 countries worldwide. ” 1 Pensonic Holdings Berhad is a family-owned business that carrying bureaucratic management as Dato’ Sri Chew Weng Khak is the executive chairman‚ Chew Chuon Jin
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Total Return for KLCI and Nestle (Malaysia) Berhad It is well-known that stock prices fluctuates and changing all the time. Therefore‚ we have did some observation and analysis for a period on Nestle (Malaysia) Berhad company before we decide where to invest the RM500‚ 000. 00. On 20 May 2013‚ when the Nestle company’s selling price at RM65.100 each share (considered as low price) as followed the Bursa Malaysia share price‚ we have invested a large portion of our capital in the Nestle company
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1. Company history 2.1 The sector that the AirAsia Berhad operates is in airline transportation. 2.2 Brief explanation of AirAsia Berhad history AirAsia was established in 1993 and began operations on 18 November 1996. It was originally founded by a government-owned conglomerate‚ DRB-Hicom. The heavily-indebted airline was bought by former Time Warner executive Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of one ringgit with 40 million ringgit worth of debts
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0 Executive Summary Malaysia Airline System Berhad (MAS)is a group having several businesses organization includes Malaysia Airlines‚ MAS Cargo‚ Firefly‚ MASwings‚ MAS aerospace and so on. Other businesses which are under MAS are hotel operations‚ catering‚ computerized reservation services‚ coach transportation‚ trucking and warehousing services‚ retailing of goods‚ terminal charges and tour and travel related activities(Malaysia Airline System Berhad‚ 2010). Malaysia Airlines had won awards of
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Financial Analysis on Oriental Holdings Berhad 2011 and 2010 Annual Report Executive Summary The purpose of this report is to analysis from a financial perspective on Oriental Holdings Berhad (OHB). Listed on the main board of Bursa Malaysia Securities Berhad since 10 March 1964， Oriental Holdings Berhad is a trusted company diversified Malaysian conglomerate engaged in automotive dealerships‚ automotive components‚ financial services‚ healthcare‚ property development‚ retailing
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