selling? 1. 500 Ml 2. 1 Litre 3. 2 Litre 4. 5 Litre 8.Which company provides you better profit margin? 1. Bisleri 2. Coca Cola(kinley) 3. Parle(bailey) 4. Pepsi co.(aquafina) 5. Oxyrich 6. Other 9.Which company provides you best schemes? 1. Bisleri 2. Coca Cola(kinley) 3. Parle(bailey) 4. Pepsi co.(aquafina) 5. Oxyrich 6. Other 10. Do you receive any complaints regarding bilseri? 1. Very few 2. Few 3. Sometimes
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every year. The current bottled water industry is valued at Rs 1200 – Rs 1500 Crore. (Bhushan‚ 2008) Bisleri does not run all the manufacturing units on its own. Of the 54 plants where it manufactures bottled water‚ only nine of them are owned by Parle. The rest of the plants are held jointly between franchisers and contractors. Bisleri caters to different markets‚ which vary from small interior markets to governments and five star hotels. (Bisleri‚ n.d) The major competitors for Bisleri include
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The autobiographical novel‚ « L’amant » by Marguerite Duras tells the story of the love affair between the young Marguerite Duras and the son and the son of a wealthy Chinese man. The story deals with the culture differences and defiance of society and of tradition and culture. Marguerite Duras was born in Indochina‚ a region which was part of the French colonial empire in Southeast Asia. She grew up with two brothers‚ her mother was a headmistress and her father did while she was still very
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Introduction Water is the most important necessity for life. The drinking-water needs for individuals vary depending on the climate‚ physical activity and the body culture. But for average consumers it is estimated to be about two to four litres per day. The growing number of cases of Waterborne diseases‚ increasing water pollution‚ increasing urbanization‚ increasing scarcity of Clean and Safe Drinking Water Quality etc. have made the bottled water business just like other consumer items. Scarcity
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A TERM PAPER ON “PRODUCT VISIBILITY” Submitted in partial fulfillment for the award of Degree of Master of Business Administration (2010-2012) Department of Management Studies Jai Narain Vyas University‚ Jodhpur [pic] Under the supervision of: Submitted by: Dr. Meeta Nihalani PreetiVarghese Dept. of Management Studies MBA 1st Semester ACKNOWLEDGEMENT With immense pleasure I would like to
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ANALYSIS OF MARKETING STRATEGY OF MINERAL WATER INDUSTRY [A CASE STUDY OF BISLERI] A RESEARCH REPORT SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION INDRAPRASTHA UNIVERSITY‚ DELHI 06) TO (2004- Submitted To : Submitted By : Mrs. Harpreet Kaur Nitesh Kumar BLS INSTITUTE OF MANAGEMENT MOHAN NAGAR GHAZIABAD CONTENTS CONTENTS Acknowledgement Executive Summary INTRODUCTION About the industry
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NEW PRODUCT ENTRY STRATEGIES BY SASHANK IYER - 18 MMS Once a product is developed‚ effectively product launch becomes the critical step to its success. The Product Launch Process must address all the steps necessary to start volume production‚ plan and execute marketing activities‚ develop needed documentation‚ train sales and support personnel (internal and external)‚ fill channels‚ and prepare to install and support the product. Below we have given ten different examples of new
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still in 1965 This company was started by Signor Felice who first brought the idea of selling bottled water in India. Parle bought over Bisleri (India) Ltd. In 1969 and started bottling Mineral water in glass bottles under the brand name ’Bisleri’. Later Parle switched over to PVC non- returnable bottles and finally advanced to PET containers. Ramesh Chauhan‚ chairman‚ Parle Bisleri created a market out of pure water. Excerpts from a conversation with Prerna Raturi: Can I be honest? When we bought
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SUMMER TRAINING PROJECT REPORT (MBA - 035) ON ³STUDY OF RETAIL OUTLET COVERAGE IN RESPECT OF SUPPLIES OF PRIYAGOLD BISCUITS¶¶ AT SURYA FOODS AND AGRO PVT.LTD. LOCATION- NOIDA Submitted in Partial Fulfillments of Master of Business Administration (MBA) Programme: 2009 -11 Of Uttar Pradesh Technical University‚Lucknow SUBMITTED BY NAME-ROHIT PATHAK MBA - 3rd SEMESTER ROLL NO. - 0901470045 Faculty of Management Science Shri Ram Murti Smarak College of Engineering & Technology‚ Bareilly
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References: 1. “Marketing Management” – Dr. Rajan Saxena 2. “McDonalds – Behind the Arches” – John S Love 3. www.Mcdonaldsindia.com 4. Outlet Manager – McDonald’s Vile Parle 23 | P a g e
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