rP os t 9-709-451 REV: SEPTEMBER 30‚ 2009 FRANK V. CESPEDES Cola Wars: Goin Global ng op yo By 2008‚ per capita consumption of carbonated soft drinks (CSDs) in the United States had declined in seven of the past ei ht years. Annual consumption of CSDs was 740 eight-ounce drinks ig per person in the U.S. versus 288 in the rest of the developed world and 77 in developing countries.1 As a result‚ the Coca-Cola Co. (Coke) and PepsiCo (Pepsi) increasingly looked abroad for growth
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HISTORY Bingo was lunched in14th March 2007 with a wide range of exciting packaged salted snacks.The range includes multiple flavor variants of Potato chips & Finger snacks. COMPETITORS 1. Kurkure 2. Lays 3. Uncle Chips 4. Haldiram 5. Parle products FLAVOURS 1.Bingo! Yumitos - ’Take a Yumitos Break’ Premium salted International cream &onion Red chilli Bijli Masala Remix Juicy Tomato Ketchup Fiery Red Tomato Oye Pudina 2.Bingo! Mad Angles - "Har Angle se Mmmm..." Mad Angles
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1. Positioning- Positioning is the act of designing the company’s offering and image to occupy a distinctive place in the minds of the target market. The goal is to locate the brand in the minds of consumers to maximize the potential benefit to the firm. The result of positioning is the successful creation of a customer focussed value proposition. Examples- a) Mahindra & Mahindra positioned their SUV Scorpio to life style oriented consumers. b) Indica by Tata Motors for small car consumers
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Kurkure’s Innovative Marketing Strategies Abstract: In 2010‚ Kurkure‚ a snack brand of Frito-Lay in India‚ launched yet another offering in the market‚ the Funjabi Kadhai Masala. Over the years‚ the company had launched various products under this brand and also backed these up with innovative marketing campaigns. Encouraged by the growing popularity of Kurkure among Indian consumers‚ the company also had plans to launch its products in Western countries. Would the product receive the same
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Seven‚ Duke‚ Campa Cola‚ Kali Mark‚ Frooti Torino is available only in Southern districts of Tamil Nadu. The taste is like old Gold spot. Campa Cola was relaunched in Delhi in mid 1990s but suddenly it vanished and Duke‚ double seven were products of Parle agro foods and marketed by Chennai Bottling Company. Bovonto entered the city of Bangalore India‚ through a few Chettinad restaurants. Places at Bangalore where you can get a sip of Bovonto - The Selah Chetinad style restaurant - Bommanahalli‚Anjappar
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Throughout the whole book‚ Tara Sullivan uses a different element in The Bitter Side of Sweet then other authors use for their books. In The Bitter Side of Sweet Tara uses multiple languages as a different element in her book. For example on page 149 it says‚ “ “Awo. I say. “Now keep quiet until i get you out.” ” This is just one singular example of the author using a different language as an element in her book. I haven’t read many books that switch languages spontaneously and i still understand
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OF The world’s most recognized trademark it is recognized by 94% of the world’s population FOR HINDUSTAN COCA-COLA BEVERAGES PVT. LTD. ‚ PANKI INDUSTRIAL AREA‚ DADA NAGAR KANPUR. SUBMITTED IN SUMMER TRAINING OF MBA PROGRAMME OF APOLLO INSTITUTE OF TECHNOLOGY KANPUR UNDER GUIDANCE OF: Mr. ADESH TRIPATHI (AREA MARKETING MANAGER) SUBMITTED BY: Divya Tiwari MBA 3rd SEMESTER 2009-2010 DECELARATION I Divya Tiwari declare that this project
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com/The-Sarbanes-Oxley-Act-Title-IX-XI.htm. Kaserer‚ C.‚ Mettler‚ A.‚ & Obernberger‚ S. (2011) Kimmel‚ P. D.‚ Weygandt‚ J. J.‚ & Kieso‚ D. E. (2011). Financial accounting: Tools for business decision making. (ed. 6). Danvers‚ MA: John Wiley & Sons‚ Inc. McCauley Parles‚ L.‚ O ’Sullivan‚ S Millar‚ J. A.‚ & Bowen‚ B. W. (2011). Small and large firm regulatory costs: the case of the Sarbanes-Oxley Act. Corporate Governance‚ 11(2)‚ 161-170. Retrieved March 26‚ 2012‚ from ABI/INFORM Global. (Document ID: 2308937251)
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References: 1. “Marketing Management” – Dr. Rajan Saxena 2. “McDonalds – Behind the Arches” – John S Love 3. www.Mcdonaldsindia.com 4. Outlet Manager – McDonald’s Vile Parle THANK YOU
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(grape soda produced by Kali Mark) • Campa Cola (popular Indian soda introduced in 1977) • Cloud 9 (energy drink) • Coca-cola • Frooti (mango-flavored drink from Parle Agro) • Gold Spot • Guptas (8 flavoreds soft drinks introduced in 1947) • h2o (powered carbonated soda) • Limca (lemon-lime soda) • LMN (lemon drink produced by Parle Agro) • Mangola Slice • Maaza (mango drink from Coca-Cola) • Mohammad Cola • Mountain Dew • Pepsi • Raja • Rasna(powdered soft drink) • Real (fruite juice
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