GLOSSARY The Patents Act‚ 2005 Section 2. (1) of the Patents Act‚ specifies the following terms‚ c. "Convention application" means an application for a patent made by virtue of section 135; d. "convention country" means a country or a country which is member of a group of countries or a union of countries or an Inter-governmental organization referred to as a convention country in section 133; j. "invention" means a new product or process involving an inventive step and capable
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Introduction: The first eating chocolate recipe was developed by Dr. Hans Sloane‚ on histraveling to South America where he had focused on cocoa and food values. Fromthis recipe Cadbury had introduced the milk chocolates.The Cadbury dairy milk was first introduced in UK in 1905 and then it wasintroduced in India in 1948. Cadbury Dairy Milk has been the market leader in thechocolate category for years and has been a part of every Indian’s moments of happiness‚ joy and celebration. Today‚ Cadbury
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A project report On INFLUENCE OF HUMOR ADVERTISING ON CONSUMER BRAND PREFERENCE Submitted in partial fulfilment of the requirement for the award of the degree of MASTER OF BUSINESS ADMINISTRATION By Nidhi gupta MBA/1056/2011 Ankit khandelwal MBA/1055/2011 Prabhat Kumar MBA/1036/2011 Aniket MBA/1060/2011 Vishal MBA/1053/2011 DEPARTMENT OF MANAGEMENT BIRLA INSTITUTE OF TECHNOLOGY‚ MESRA CONTENTS 1. INTRODUCTION 2. RESEARCH PROBLEM
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In the America‚ it doesn’t matter how rich or poor people are‚ there is one product that any household has to have at least one. It is a car. In fact‚ cars have played an extremely important role in American society. A car wasn’t invented like other machinery‚ but it was the accumulation of many levels of invention and a combination of many scientific discoveries. Cars’ origin was in Europe by the French and the German and Paris and named by the Paris Academy of Sciences. But automobile industry
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India Packaged Food Industry escalating by double digit growth rate in the last five years: Ken research Busier lifestyles resulting in the demand for convenience products to persistently provide a major thrust to the growth in the packaged food sector in India New Delhi: 29/7/2013- Packaged food sector is presently the fifth largest sector in India and has grown rapidly over the past few years. India packaged food industry has escalated remarkably at a CAGR of 15.6% from FY’2007-FY’2013. The
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define it ► It Brand personality of DABUR ► Strong heritage ► Herbal or ayurvedic benefit ► Healthy ► Nurturing ► Consumers find it easy to deal with brands that have strong personality because it is easier to remember them. ► Ex : Parle G the largest selling biscuit in the low price segment has carved a niche for itself because it is seen as a “Heritage” brand enjoyed by both Grand Parents as well as Grand Children. ► Besides possessing personalities‚ also acquires “Charisma”
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The case of Coke and Pepsi in India is a lesson that all marketers can observe‚ analyze and learn from‚ since it involves so many marketing aspects that are essential for all marketers to take into consideration. Both companies had many difficulties‚ especially Coca-Cola‚ and it’s useful to observe how it dealt with the different aspects‚ stating from the political environment of the Indian market and the trade barriers it faced‚ going through the market entry and penetration strategies considered
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Indian softdrinks Market Six product segments-Economic crisis of 1991 leaving consumers with little choice of brands -1986 “Pepsi Foods Ltd.” “Lehar Pepsi” -1990 Coca-Cola Reenters market with joint venture “Britco Foods” -Later partner with Parle Advertising Pepsi and Coke sponsor TV campaigns‚ Urban Youth‚ Cultural Festivals and Sports Fans. Both Pepsi and Coke look to expand into other markets (fruit juices‚ bottled water) Problems contamination allegations Point of View
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Hospital (a women and children’s hospital)‚[9] Nariman House‚[10] the Metro Cinema‚[11] and a lane behind the Times of India building and St. Xavier’s College.[9] There was also an explosion at Mazagaon‚ in Mumbai’s port area‚ and in a taxi at Vile Parle.[12] By the early morning of 28 November‚ all sites except for the Taj hotel had been secured by Mumbai Police and security forces. An action by India’s National Security Guards (NSG) on 29 November (the action is officially named Operation Black Tornado)
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avec l’ambiance désirée‚ c’est-à-dire‚ il n’y a pas de musique lamentable qui ferai pleurer les spectateurs. De plus‚ et c’est la plus grande réussite du film‚ tous les personnages sont vivants‚ attachants. Originaux mais normaux. Je parle surtout de la très bonne performance des enfants‚ notamment celle du jeune Jean- Baptiste Maunier dans le rôle de Morhange‚ l’élève rebelle mais surdoué‚ car s’il s’agit de son premier rôle au cinéma. On peut aussi louer la très bonne partition
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