behind the wrong strategy and thus lead to loss of profits‚ reputation and market share. The Indian wafer industry is a high growth industry with the presence of only two or three major players in the organized sector‚ namely Frito Lays‚ ITC Bingo and Parle Smart Chips. We will examine customer preference in terms of traditional vs modern snacks‚ branded vs unbranded‚ international flavours vs. traditional flavours. Other factors affecting the branding and positioning strategy like price points and promotion
Premium Snack foods Snack food Meal
Brand Positioning Brand Positioning Positioning is owning a piece of consumer’s mind‚ Positioning is not what you do to a product It’s what you do to the mind of the prospect You position the product in the prospect’s mind ‘It’s incorrect to call it Product Positioning’ – Ries & Trout Brand Positioning is owning a piece of customer’s mind. It’s not what a marketer does to its brand but how it is perceived in the mind of the customer. For this‚ a brand has to be distinctive‚ relevant
Premium Marketing Positioning
Strengths World’s leading brand Coca-Cola has strong brand recognition across the globe. The company has a leading brand value and a strong brand portfolio. Business-Week and Interbrand‚ a branding consultancy‚ recognize. Coca-Cola as one of the top 20 brands in their top 100 global brands ranking in 2009.The Business Week-Interbrand valued Coca-Cola at $67‚000 million in 2009. Coca-Cola ranks well ahead of its close competitor Pepsi which has a ranking of 22 having a brand value of $12‚690 million
Premium Soft drink Coca-Cola Brand
Écriture féminine‚ literally "women’s writing‚"[1] more closely‚ the writing of the female body and female disparity in language and text‚[2] is a strain of feminist literary theory that originated in France in the early 1970s and included foundational theorists such as Hélène Cixous‚ Monique Wittig‚ Luce Irigaray‚[3] Chantal Chawaf‚[4][5] and Julia Kristeva‚[6][7] and also other writers like psychoanalytical theorist Bracha Ettinger‚[8][9] who joined this field in the early 1990s.[10] Generally
Premium Feminism Feminist theory
SRI SHARADA INSTITUTE OF INDIAN MANAGEMENT-RESEARCH (Approved by AICTE) Plot No.7‚Phase-II Institutional Area‚ Behind The Grand Hotel‚Vasant Kunj‚New Delhi Tel: 32569295‚ 26124088‚ 26124088; Fax: 26124092; E-mail: administration@srisim.org; Website: www.srisim.org PROJECT ON TO STUDY PROMOTIONAL STRATEGIES OF COCA COLA PRODUCTS SUBMITTED BY AMRITESH PATHAK ROLL NO. 20080246 SECTION – B PGDM (2008-2010) ACKNOWLEDGEMENT Every endeavor undertaken to accomplish challenging goals
Premium Coca-Cola Soft drink Pepsi
ISSN No-2231-5063 Vol.1‚Issue.X/April 2012pp.1-4 Research Paper “A Comparative Study of Consumer Preference towards Cadbury and Nestle Chocolates with Special Reference to Navi Peth Area in Solapur City” Dr.Shendge‚ BCUD Director Solapur University‚ Solapur ABSTRACT Chocolate! Chocolate is liked and eaten by all age group of people. It may be in a form of hard‚ nutties‚ crunchy or chew. It is available in small‚ big and family pack. Chocolate has many shapes like as rectangle‚
Premium Chocolate Cadbury plc Preference
Le couple dans En attendant Godot et Oh les Beaux Jours Introduction Du latin copula‚ lien‚ le mot couple désigne autant l’union de deux personnes unies par amour que‚ par extension‚ la réunion de deux êtres. En rupture ou se constituant‚ fatal ou complice‚ le couple‚ étendu à sa seconde acception‚ est une figure propice à représenter la nature fondamentale des relations humaines et la condition humaine. C’est ainsi que ce thème occupe‚ depuis ses plus anciennes apparitions‚ la littérature
Premium
A Project report On Sales and Distribution of Packaged Drinking Water for Sahara Q shop In partial fulfillment of the requirements of Post Graduate Diploma in Business Management conducted by Rizvi Academy of Management under the guidance of Mr. Rajesh Vyas Submitted by Mohamed Nasir Khan PGDBM Batch: 2012 – 2014. CERTIFICATE This is to certify that Mr. Mohamed Nasir khan‚ a student of Rizvi
Premium Drinking water Bottled water Water
ANALYIS OF FMCG SECTOR IN INDIA (MOHD FARHAN KHAN) Fast Moving Consumer Goods (FMCG) goods are popularly named as consumer packaged goods. Items in this category include all consumables (other than groceries/pulses) people buy at regular intervals. The most common in the list are toilet soaps‚ detergents‚ shampoos‚ toothpaste‚ shaving products‚ shoe polish‚ packaged foodstuff‚ and household accessories and extends to certain electronic goods. These items are meant for daily of frequent consumption
Premium Fast moving consumer goods Marketing Good
A REPORT ON SUPPLY CHAIN MANAGEMENT INTRODUCTION TO RETAILING IN INDIA Retail trade has emerged as one of the largest industry contributing to employment generation‚ revenue generation‚ increased turnover and many more. Organised retailing is showing signs of enormous creativity. It has emerged as one of the most dynamic and fast paced industries with several players entering the market. As a matter of fact retailing in India has gradually edge its way towards becoming the next boom
Premium Retailing