NESTLE’S GLOBAL STRATEGY FOR PENETRATING INTO EMERGING MARKETS Nestle is one of the world’s largest global food companies. It has over 500 factories in 76 countries‚ and sells its products in 193 nations. Only 1% of sales and 3% of employees are located in its home country‚ Switzerland. Having reached the limits of growth and profitable penetration in most Western markets‚ Nestle turned its attention to emerging markets in Eastern Europe‚ Asia‚ and Latin America for growth. Many of these countries
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Innovative Marketing‚ Volume 4‚ Issue 2‚ 2008 Rajesh Kumar Srivastava (India) How experiential marketing can be used to build brands – a case study of two specialty stores Abstract Study was conducted basically on how experiential marketing (EM) can be useful in building a brand. The study also covered the impact of EM on repeat visit by customers; its acceptance based on gender & the reasons for repeat visits when compared to stores not using EM. Research was carried out at four specialty
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EXECUTIVE SUMMARY I‚ Sushant Rai‚ feet privileged to be a part of IIPM‚ Satbari‚ New Delhi. I did my summer internship training in PepsiCo Holdings India Limited‚ an FMCG sector company. My project title is “ANALYSIS OF SALES PROMOTION AND DISTRIBUTION STRATAGIES OF PEPSICO”. The project’s basic objective is to study and analyze‚ the effectiveness of the distribution and supply network in Rural areas and how the company’s promotional schemes stimulates the products demand and how the retailers respond
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Overview Agriculture and agricultural output are very important to the Ugandan economy. The agricultural industry is the largest employer of Ugandan’s with 75% of the population earning a living from the industry. Food and agricultural raw materials account for 40% of the total exports from Uganda. Additionally‚ the sector contributes 22.7% to the Ugandan GDP. The large contribution of agricultural products to the Ugandan economy has led the government to promote value addition as a means of
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RETAILERS By – Yash Khanna. Group members: Acknowledgement I’d like to thank my Business Studies teacher‚ Mrs.Shailaja Nair ma’am‚ for helping and guiding us throughout the creation of this project. I would also like to thank my teammates‚ Eesha Bajaria‚ Aastha Thakkar‚ Akansha Jane‚ Dharini Narayan‚ Urvi Sharma‚ and Kainaz Tanveer‚ for helping in the making of this project and succeeding in helping it achieve its current level. Thanks must also
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An Overview of the FMCG Industry in India chillibreeze writer — Shital Vakhariya Looking for more info Read our more comprehensive report of the same at: India-Reports Read more about Discount Retailing | | | What are Fast Moving Consumer Goods (FMCG)? Products which have a quick turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently
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A Synopsis On ASSESSING THE EFFICACY OF TRAINING IMPARTED TO STAFF OF BHARAT PETROLEUM RETAIL OUTLETS IN INDORE REGION By RAM BARAN YADAV Under the Supervision of Dr. PRATEEK SHARMA [pic] IN Faculty of Management (Specialization: Training) PACIFIC ACADEMY OF HIGHER EDUCATION AND RESEARCH UNIVERSITY‚ Udaipur‚ (Rajasthan)‚ India B5 OUTLINE OF PROPOSED RESEARCH WORK 1. Name
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GSM and face Recognition for Visitor Identification 1‚2 Minakshi Gupta 1‚ Ketki Deshmukh 2 Electronics & Telecommunication Department‚ Mukesh Patel School of Technology and Management NMIMS University Bhakti Vedant Swami Marg‚ JVPD Scheme‚ Vile Parle (west) MUMBAI (Maharashtra) Email- 1minakshiagarwal14@gmail.com‚2Ketki.deshmukh@yahoo.com Abstract- Now a day’s everything is moving from Manual to automatic so it is necessary to developed automatic security system involving more than one electronic
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Bureaucratic inefficiency within the Indian market further retarded avenues for growth- especially in case of new entrants starting from scratch like Kraft. Strategic Observations:- Oreo’s competitors in India were entrenched local competition in Parle (25% market share)‚ Britannia (28% market share) and ITC (12% market share). While the Indian cookie market is big (5500 crore Rupees in 2010‚ 12500 crore Rupees in 2013) & fast-growing‚ Kraft Foods had near-zero Brand recognition and no Brand loyalty
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The rest as the cliché goes‚ is history. Pepsi went on to become the largest selling soft drink brand in the country with in a span of less than a decade. Even the concerted efforts of the global giant Coca-Cola and erstwhile Parle brands could only pale in comparison. Pepsi Company has business interests in three areas-soft drinks‚ snack foods and quick service restaurants. Pepsi Company’s soft drinks include Pepsi Cola‚ Mirinda‚ and Seven Up‚ Slice‚ Pepsi Diet‚
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