Brand Positioning Submitted by: Rishi Dewan PGDM-Marketing (DCP) IMT Ghaziabad Contents Introduction 2 Process of Positioning 3 Strategies of Positioning 5 Positioning by Product attributes 5 Positioning by Quality 5 Positioning by Price 6 Positioning by User Category 7 Positioning by Use 8 Positioning by Competitor 9 Positioning by Celebration 10 Positioning Errors: 11 1. Under-positioning 11 2. Over Positioning 11 3. Confused positioning 12 4
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Dabur India Limited: Brand Architecture _�_ Branded House: DABUR INDIA LIMITED Dabur India Ltd. started off as a small pharmacy‚ but has grown and expanded into a powerful FMCG force in the Indian market. It is right up there in the mix with the FMCG moguls like HUL‚ P&G etc. in terms of sales‚ revenue and market penetration. Dabur has always been an organisation hinged on strong R&D and product development adhering to stringent quality norms. The Indian connection has helped Dabur in becoming
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100 per day during weekends and Holidays Catchment area The primary catchment area of Inorbit is from Malad to Jogeshwari. The secondary catchment area includes the area from Lokhandwala to Kandivali. The tertiary area is from Borivali to Vile Parle.75 % of the total footfalls are from the primary and secondary catchment area. Design and traffic flow The first two levels are dedicated to retail while the upper floors are devoted to leisure and entertainment. There are 4 elevators‚ 5 escalators
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Marketing Environment and Competitive Analysis Mondelez India Foods Ltd. (Cadbury) I. Product and Competitor: a) Product Overview: Mondelez India Foods Limited (formerly known as Cadbury) is a part of the Mondelez International group of companies‚ a global food company which is the world’s largest chocolatier and a spin-off from Kraft Foods. Mondelez India Foods was ranked 3rd amongst India’s most admired companies by Fortune India in 2013. Its flagship product‚ Cadbury Dairy Milk is considered
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Name of the Institutions whose Two Year Full Time Postgraduate Diploma in Management* has been equated with MBA Degree for purpose of Higher Education S.No. Name of the Institute Course Address Equivalence Offered Granted 1. Amity Business School‚ Noida (UP) PGDM Amity Delhi/Noida Campus 2002- till the (Now University) Block E2 inception of the Amity University Campus university Sector-125‚ Noida – 201 303 (UP) 2. Amrita Institute of Management‚ PGDM Amrita School of Business
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PSYCHOLOGY OF LANGUAGE [1] The scope of Psycholinguistics Psycholinguistics is part of the field of cognitive science‚ and is the study of how individuals comprehend‚ produce and acquire language. It mainly addresses two questions : What knowledge of language is needed for us to use language ? And what cognitive processes are involved in the ordinary use of language ? Psycholinguists are also interested in the social rules involved in language use‚ and the brain mechanisms associated with
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Abstract The Coca-Cola Company is the world’s leading beverage company‚ with markets in over 200 countries and over 1‚100 brands under their portfolio. The company was founded in 1886 and is currently headquartered in Atlanta‚ Georgia‚ USA. This paper seeks to explain the impact of globalization on the standardization versus adaptation decision using examples from the Coca-Cola Company’s performance and strategies since their inception as a company. Introduction Globalisation can be defined as
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PEPSI COLA PAKISTAN: FRANCHISING & PRODUCT LINE MANAGEMENT 1 op yo In July 1991‚ Irfan Mustafa faced several dilemmas. As West Asia area vice president and chief executive officer of Pepsi Cola Pakistan Incorporated (PCI)‚ Mustafa was charged with developing a strategy to grow share and profitability across PCI sales but focusing particularly on 7-Up. Pepsi Cola International had shifted focus to its global brands and‚ since acquiring 7Up International in 1986‚ had withdrawn all marketing
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INTRODUCTION LABOUR WELFARE The title of the project is “A STUDY ON LABOUR WELFARE IN KOLENCHERY GREENVALLY FIVE STAR AQUA MINERALS processing company ltd. Welfare means fairing or doing well.it is a comprehensive term and refers to the physical mental and emotional well doing of an individual further the term. Welfare is a relative concept relative in time and space. It is there for various from time to time form region and from country to country. The institute of labour welfare organization
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INDIAN AGRICULTURE INDUSTRY : SOME FACTS India with arable land of 184 million hectares. India produces annually 90 million tonnes of milk (highest in the world) India produces 150 million tonnes of fruits & vegetables (second largest) India has 485 million livestock population (largest) India produces 204 million tonnes food grain (third largest) India produces 6.3 million tonnes fish (3rd largest) ‚ India has 489 million Poultry and produces 45‚200 million eggs. India had the “Green” Revolution
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