Final Case Study 1) SRS Problem Discription- DABBAWALAS in Mumbai INTRODUCTION: Everyone wants to eat freshly prepared homemade food for their lunch after working hard in our morning shift. But what if the home is too far to go and have lunch. There seems to be a solution for this‚ that is‚ to bring your tiffin box with you in the morning but what about the freshly preparedness. So in order to solve this problem there is a service available in the economic capital of India‚ Mumbai
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International Business Contexts Section A Introduction This report will consist of a contextual analysis of the Indian competitiveness and investment attractiveness of the Indian soft drink industry. The author will use Porter’s National Diamond as a framework to conduct the industry analysis of the Indian soft drink industry and will draw clear conclusions and recommendations of entering into the Indian market. Market Overview Throughout 2010‚ the Indian soft drinks market generated total
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Gold Report - 2 Multi Commodity Exchange Multi Commodity Exchange of India Ltd. Malkani Chambers‚ 1st floor‚ Off. Nehru Road‚ Vile Parle (East)‚ Mumbai – 400 099 Tel. No.: 022 – 2616 4146 Fax No.: 022 – 2611 8195 Web: www.mcxindia.com email: info@mcxindia.com Gold Study Gold Production Through History All the gold ever mined would easily fit under the Eiffel Tower‚ forming a cube of nearly 19 m each side! In the last 6‚000 years a little over125‚000 tonnes of gold has been mined. But
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Brand Repositioning and Types of Brand Repositioning Brand Repositioning is changing the positioning of a brand. A particular positioning statement may not work with a brand. For instance‚ Dettol toilet soap was positioned as a beauty soap initially. This was not in line with its core values. Dettol‚ the parent brand (anti-septic liquid) was known for its ability to heal cuts and gashes. The extension’s ’beauty’ positioning was not in tune with the parent’s “germ-kill” positioning. The soap
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For a company or business to effectively respond to different customers needs and wants in order to increase sales‚ they make use of market segmentation. Market segmentation as defined by Kerin‚ author of Marketing‚ 10e; involves grouping potential customers who have common needs and will respond similarly to a marketing action. In further elaboration to define segmentation‚ if there is a demographic group of customers who are all on diets and are watching their weight (common needs/desires) and
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(26) RITIKA KAROOR (28) KANISHK KUMAR (36) VAIBHAV KUMAR (38) AKASH DEEP KUSHWAHA (39) PRATEEK MANSHARMANI (44) School of Pharmacy & Technology Management‚ SVKM’s Narsee Monjee Institute of Management Studies (NMIMS)V.L Mehta Road Vile Parle (W) Mumbai -400056 CONTENTS: 1.EXECUTIVE SUMMARY 2.INTRODUCTION 3.RESEARCH METHODOLOGY 4.RESULTS AND DISCUSSION 5.CONCLUSION AND RECOMMENDATIONS 6.WEBLIOGRAPHY EXECUTIVE SUMMARY: The report talks about the Indian automobile giant
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References: Corporate Fraud Accountability The following describes Sections 1102‚ 1103 and 1105 of Title XI: June 19‚ 2009 Research File Memorandum June 19‚ 2009 Virginia Knight An Article by Parles‚ Lisa McCauley-O’Sullivan (2007) Retrieved from http://www.entreprenuer.com Shining the Light on the Sarbanes-Oxley Act Retrieved on June 17‚ 2009 from http://www.grgc.com Introduction to Sarbanes-Oxley Retrieved on June 9‚ 2009 from
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Indian Aviation Industry Aviation is the design‚ development‚ production‚ operation‚ and use of aircraft‚ especially heavier-than-air aircraft. Aviation is derived from avi‚ the Latin word for bird. Aviation industry can be segmented into two i.e. Civil Aviation‚ Military Aviation Civil aviation is one of two major categories of flying‚ representing all non-military aviation‚ both private and commercial. Civil aviation includes two major categories: Scheduled air transport‚ including
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Danone in India History of Danone India Danone India is today a huge part in the work of internationalization of the French group Danone. This subsidiary was established in two steps. Danone first established in 1989 a merger with an Indian group called Britannia‚ they were just participative. Then in 1993‚ they took the control of Britannia so it became a Danone subsidiary. At this time‚ it was said that this buying had required an investment of RS 150 cores. Danone becomes after
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Saurashtra University Re – Accredited Grade ‘B’ by NAAC (CGPA 2.93) Vaishnani Haresh B.‚ 2011‚ Effects of Sales Promotions on Consumer Preferences and Brand Equity Perception: with specific reference to FMCG Products‚ thesis PhD‚ Saurashtra University http://etheses.saurashtrauniversity.edu/id/eprint/63 Copyright and moral rights for this thesis are retained by the author A copy can be downloaded for personal non-commercial research or study‚ without prior permission or charge. This
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