School of Science Prof. Dr. (Mrs.) Z.R. Turel Dr. Aparna Khanna SCHOOL OF SCIENCE SVKM’s Narsee Monjee Institute of Management Studies (Deemed-to-be University) V. L. Mehta Road‚ Vile-Parle (West)‚ Mumbai – 400056. CERTIFICATE This is to certify that Mr. Abhijith Mandya has carried out a six month research project entitled “A Study of Heavy Metal Pollution such as Cd (II) in the Aquatic Environment of Mumbai by Spectrophotometric
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Marketing des arts et de la culture Deuxième partie L’Art contemporain et le luxe Introduction A l’heure actuelle‚ les marques de luxe souffrent d’une image quelque peu ringardisée‚ car elles reposent sur la notion de savoir-faire et de tradition. De plus‚ elles tentent de rester élitistes quand leur chiffre d’affaire se fait aujourd’hui sur des produits de grande consommation. D’un autre côté‚ on s’aperçoit que ces problématiques peuvent être en partie résolues à travers le recours à l’art
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INTRODUCTION The day of 26th November‚ 2008 would have been as usual and pleasant as any other day for Mumbai but the terror attacks by the members of Lashkar-e-Taiba‚ considered as terrorist organisation by India‚ who wreaked havoc in the India’s largest city. There were ten gunmen‚ nine of whom were subsequently shot dead and one captured by security forces. Witnesses reported that they looked to be in their early twenties‚ wore black t-shirts and jeans‚ and that they smiled and looked happy
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CHRIST UNIVERSITY OF MANAGEMENT INSTITUTE “STARBUCKS AND OTHERS: THE FUTURE OF PUBLIC Wi-Fi” CASE STUDY ANALYSIS SUMMARY: Wi-Fi usage has been on the upswing recently‚ thanks to the rise of smartphones‚ especially the iPhone. Whether it is airports or cafes‚ people are increasingly logging onto Wi-Fi networks.The case talks about free Wi-Fi in various areas of businesses like restaurants‚ airports etc to attract crowd and to increase their business. It talks about transition from Wi-Fi – for money
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Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. The term FMCGs refers to those retail goods that are generally replaced or fully used up over a short period of days‚ weeks‚ or months‚ and within one year. This contrasts with durable goods or major appliances such as kitchen appliances‚ which are generally replaced over a period of several years. FMCG have a short shelf life‚ either as a result of high consumer demand
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SOMMAIRE Introduction 4 I. L’OREAL leader mondial du marché des cosmétiques 5 1. Le marché des cosmétiques en croissance 5 Une offre variée 5 Un marché segmenté 6 Une demande exigeante et volatile 6 Des zones géographiques en croissance 7 2. L’OREAL‚ leader incontesté du marché des cosmétiques 7 Une évolution basée sur l’expérience 7 Des Domaines d’Activités Stratégiques performants 8 La concurrence
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510-062-1 Coca-Cola in India: Innovative Distribution Strategies with ‘RED’Approach “Now Coke’s RED execution – done in big cities through direct distribution by the company – is followed by the sales teams of both its company-owned and franchise-owned bottlers. Essentially‚ this plan covers its visi-coolers‚ the availability of beverages and activation.”1 – T. Krishnakumar‚ CEO‚ Hindustan Coca-Cola Beverages Pvt. Ltd. “No consumer goods company today can afford to forget that the rural market is
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INTEGRATED COMPANY ANALYSIS Andy Fleming • Laura Hausfeld • Brett Hoerz • Anna Lyman • Eduardo Saenz DECEMBER 15‚ 2010 1 TABLE OF CONTENTS EXECUTIVE SUMMARY COMPANY OVERVIEW COMPETITOR OVERVIEW GLOBAL GROWTH STRATEGY - “HITTING OUR SWEET SPOT” OREO IN INDIA: MARKETING ANALYSIS TARGET SEGMENT POSITIONING MARKETING MIX (PRODUCT‚ PLACEMENT‚ PROMOTION‚ PRICING) COMPETITOR ANALYSIS 3 3-4 4 4-5 5 6 6-8 8 8 8-9 9 9-11 11 12 13 14 14-15 15 16 17 18 19 19 20 20 21 21 22 23 24 25 26 27 28 29 30-31
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Consumer Behaviour Assignment CIA-II Topic: Comparative Study of Pepsi and Coca-cola [pic] The Battle of the Giants Soft Drink Industry The Soft Drink Industry consists of establishments primarily engaged in manufacturing non-alcoholic‚ carbonated beverages‚ mineral waters and concentrates and syrups for the manufacture of carbonated beverages. Establishments primarily engaged in manufacturing fruit juices and non-carbonated fruit drinks are classified in canned and
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SUBMITTED BY NAME: SHREY JAIN ROLL NO.: 24 DIVISION: A UNDER THE GUIDANCE OF PROF. KEDAR BHIDE TO UNIVERSITY OF MUMBAI FOR MASTER OF COMMERCE PROGRAMME (SEMESTER - I) YEAR: 2012-13 SVKM’S NARSEE MONJEE COLLEGE OF COMMERCE &ECONOMICS VILE PARLE (W)‚ MUMBAI – 400056. EVALUATION CERTIFICATE This is to certify that the undersigned have assessed and evaluated the project on “BUDGETARY CONTROL” submitted by SHREY JAIN‚ student of M.Com. – Part - I (Semester – I) for the academic year 2012-13
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