PROJECT ON:- “RURAL ADVERTISING” A PROJECT SUBMITTED TO THE UNIVERSITY OF MUMBAI FOR THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES In partial fulfillment of requirements of the course By: SHREYA SOOD UNDER THE SUPERVISION OF prof.Jidnya Patil DEPARTMENT OF BMS
Premium Advertising Marketing Marketing research
IJRFM Volume 2‚ Issue 2 (February 2012) (ISSN 2231-5985) “COCA COLA IN INDIA: A STUDY ON PRODUCT PORTFOLIO AND DISTRIBUTION ADAPTATION” Prof. Ray Titus* Nagabhushana** ABSTRACT The research study was conducted to learn the localization strategy of global beverage company Coca Cola in terms of two of its marketing mix variables‚ namely‚ the product portfolio on offer and the distribution process. In the process detailed information was collected on products launched‚ sales and distribution practices
Premium Coca-Cola Marketing Minute Maid
Executive Summary Share trading in India is undergoing a transition and consolidation phase witnessed never before. The competition is likely to become so severe after the entry of many players‚ retaining a customer is most difficult practice for any service provider. Though India has a very big untapped market but the players will not flourish unless they change the way the customers are being served. Given the awareness level of today customers every player has to treat with care and make the
Premium Stock market Investment Market capitalization
International Journal of Techno-Management Research‚ Vol. 01‚ Issue 02‚ September 2013 ISSN: 2321-3744 Customers’ Perception towards the Fast Moving Consumer Goods in Rural Market: An Analysis Dr. Surinder Singh Kundu Assistant Prof. & Incharge‚ Department Of Commerce‚ Chaudhary Devi Lal University‚ Sirsa Abstract A consumer sets a frame of references in his/her mind to choose or purchase a product or service of same or different brands or producers. Keeping in view the frame of references
Premium Factor analysis Brand Fast moving consumer goods
Role of FMCG companies in the rural sector Abstract The Fast Moving Consumer Goods (FMCG) sector is a corner stone of the Indian economy. This sector touches every aspect of human life. The FMCG producers now realize that there is a lot of opportunity for them to enter into the rural market. The sector is excited about the rural population whose incomes are rising and the lifestyles are changing. There are as many middle income households in the rural areas as there are in the urban. Thus
Premium Marketing Fast moving consumer goods
MANAGEMENT OF SMALL SCALE INDUSTRIES SYBMS A CONTENTS:- SMALL SCALE INDUSTRIES SMALL INDUSTRIES DEVELOPMENT BANK OF INDIA (SIDBI) SSI 1: TAJ PAPER BOX SSI 2: NATIONAL DIARY SMALL SCALE INDUSTRIES An industrial undertaking in which the investment in fixed assets in plant and machinery whether held on ownership terms on lease or on hire purchase does not exceed Rs 10 million is defined as a small scale industry or an SSI. There are different categories of industries that qualify
Premium Microfinance Industry Mortgage loan
100 brands are owned by MNCs‚ and the balance by Indian companies. Some of the notable players in the Indian FMCG Industry: 1. Hindustan Unilever Limited (HUL) 2. ITC Limited 3. Nestle India Limited 4. Colgate-Palmolive 5. Parle Products 6. Britannia Industries 7. Procter and Gamble 8. Asian Paints 9. Amul Dairy Limited
Premium Sales Fast moving consumer goods
INTRODUCTION Water is the most essential element to human life; the body usually cannot survive longer than several days without water .Water is essential to the functioning of every single cell and organ system in the human body. Water makes up greater than 2/3 of the weight of the human body; the brain is 75% water‚ blood is 83% water‚ bones are 22% water‚ muscles are 75% water‚ and the lungs are 90% water. Water is essential for the efficient elimination of waste products through the kidneys
Premium Water Drinking water Retailing
Executive summary The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of US$ 13.1 billion. FMCG market is expected to rise to 33.4 Billion US$ till 2015. This report starts with a brief introduction of FMCG market along with industry Overview. It further state why FMCG sector us analyzed and why India. in this report three FMCG company “ HUL‚ Nestle India ‚ and ITC” is analyzed there history their shareholding pattern with their product is being
Premium Financial ratios P/E ratio
Television Advertising & Indian Urban Children: An Introduction http://mediaelectron.blogspot.in/2009/04/television-advertising-indian-urban.html Advertising‚ ‘the hidden persuader[i]’‚ ranks fifth amongst the big businesses of the world (Chunawalla & Sethia‚ 2003)[ii]. Advertisers use advertisement for many purposes with many different possible effects. However‚ what guides the producer-manufacturer-corporate establishment to use this mode on consumers is the persuasive power of the medium
Premium Advertising Marketing