Summer project report On Brand Awareness of Parle Agro products Undertaken at Parle Agro Pvt. Ltd. Prepared by Rohit Ajmera PGDM-054 (ITM Business School‚ Navi Mumbai) Under the guidance of Company guide College guide‚ Mr. Manish Joshi Prof Sudipto Chatterjee Brand Manager‚ Marketing Department Parle Agro Pvt. Ltd ITM Business School ACKNOWLEDGMENT Firstly‚ I would like to thank the ‘Almighty’ for blessing
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Product Market Analysis Introduction to the Company – Parle Agro Pvt. Ltd. Parle is a leading Indian Food and Beverage Company‚ the only Indian transnational giant with the past experience of having successfully launched leading soft drink brands like “Frooti‚ Apply‚ N-Joi and Bailley”. Today its brand portfolio consists of No. 1 brands like Frooti along with Apply‚ N-Joi and Bailley. Parle agro was the first to identify the dormant mango segment in India and launch India’s first national
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COMPANY PROFILE INTRIODUCTION Vertex Technologies Pvt. Ltd. is a leading IT solutions and service providing center. Established at Nadiad‚ today we are technically advanced and ready to serve even the toughest of the technical IT challenges. Along with providing IT solutions in terms of both Hardware‚ Software‚ Networking‚ Security solutions(IT)‚ Project works‚ Solar & Wind energy Solutions‚ Energy Saving Products & Green Energy Products in Information Technology‚ Led Lighting
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ITM-EXECUTIVE EDUCATION CENTRE Course Title: Quantitative Techniques for Business Contact Hours: 24 hours Course Objective: Expose students to the application of basic Algebraic methods used in field of management. Introduction to the statistical methods and application in areas of research. Contents: Session No | Content | 1. | Introduction to Statistics. Scope and Limitations. Data Collection and Presentation. | 2. | Measures of Central Tendency‚ Depression. | 3. | Measures of
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Segments like ready-to-eat snacks‚ ready-to-eat juices‚ which are popular among teenagers‚ are seeing new entrants regularly. Parle Products Ltd‚ has made a quiet entry into the organised snacks market recently with its offerings Musst Sticks and Musst Chips. The company is known for its Parle biscuit brand. Speaking to Hindustan Times‚ Mayank Shah‚ group product manager of Parle Products said‚ "In the first year‚ we are looking at garnering a volume market share of 20 per cent in the branded snacks
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Introduction Edmond Biloa de Université de Yaoundé I a étudié les traits morphosyntaxiques du français parlé au Nord Cameroun* à l’aide des études sur la didactique du français‚ sa sociolinguistique‚ sa phonétique et sa morphologie. C’est une première étude faite sur la morphosyntaxe du français parlé et écrit sur le territoire camerounais avec la méthode d’analyse descriptive. Il y a plusieurs langues qui sont parlées au Cameroun. Pour cela on a fait plusieurs groupes selon les locuteurs. Les
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authorized provider for many different companies. Actually many car manufacturers and insurance companies contract out the entire roadside assistance program to a third- party. Agero Formerly Cross Country Automotive Group is one of the largest third-party service providers with call centers across the country. Agero has contracts with 70% of the car manufacturers and they rebrand their service for GM‚ Ford‚ Lincoln‚ Mazda‚ Toyota‚ Chrysler‚ Kia‚ Hyundai‚ Nissan‚ Jaguar‚ Aston Martin‚ Fisker
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Marketing Strategy Group - 6 PRESENTATION OVER VIEW • Overview of Biscuit Industry in India • Porter’s Model • About Parle • Parle Products • Parle SWOT analysis • About Parle G Biscuit • Parle G - Future Challenges • Our Suggestions Introduction on Biscuit Industry •Biscuits market in India : Rs 9‚000-crore (Rs 90-billion) • Annual growth rate of Biscuit Industry as follows: % Growth 18 16 14 12 10 8 6 4 2 0 2003-04 2004-05 2005-06 % Growth 2006-07 2007-08 Yr. 2008….exemption 14 –
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rural marketing mix ABOUT PARLE Established in 1929 1st brands – Parle Glucose and Parle Monaco Market leader in many products 35% share of the total biscuit market. 15% share of the total confectionery market. 14 manufacturing units for biscuits & 5 manufacturing units for confectioneries Parle has largest such manufacturing units in India Annual turnover 2000 crores. It has provided its products to the mass with the affordable range. About parle-g • Parle –G has been a strong household
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ABOUT PARLE Parle-G or Parle Glucose biscuits are one of the most popular confectionary bisc uits in India. Parle-G is one of the oldest brand names in India and is the larg est selling brand of biscuits in India. For decades‚ the product was instantly r ecognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl‚ Sonam (calgary) covering the front. The company’s slogan is popular among the Indian consumer population‚ reading G means Genius. The name‚ "Parle-G"‚ is
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